Websites Designed for Ecommerce
Great web design and development help your ecommerce website reach more customers online and make more sales Our ecommerce development solutions can help your store stand out from your competitors with specific SEO strategies that will help your products be featured better in search.
Outstanding shopping experience on Ecommerce Websites
Great ecommerce websites are fun for shoppers. They allow for customers to be able to see and interact with your products in the way that you want to display them. Our ecommerce solutions and custom ecommerce user interfaces are great for your business.
Ecommerce is a booming industry and it is worthwhile to have a great ecommerce website
In 2002, most people do some or even most of their shopping online. Most brick and mortar stores have online stores as well. 76% of shoppers say that they prefer to make a purchase online from the convenience of their home than travel to a store.
The great news for retailers is that ecommerce stores are easy to run once you have a great website set up. Running a store can be complicated though. Maintaining inventory, overseeing a staff, implementing an easy credit card payment and checkout process, and working with customers can be a lot to do.
The good news is that SEO Design Chicago can help you design and develop a great ecommerce site.
Benefits of an ecommerce site
With a great ecommerce site, you will sell more. That is your goal, right? Whether you are just starting out or you are adding an ecommerce site to compliment your brick and mortar store, you will very quickly see the benefits of an ecommerce site. In addition to selling more, you will have more people aware of your business, or increase your brand awareness. In addition, your current clients will see a stronger brand and will be more apt to purchase from you again. Your brand loyalty will improve as well.
For an Ecommerce Website should I use a Web Designer or DIY?
So now that you have decided that you want an ecommerce solution for your business, you need to determine if you would like to build and maintain yourself. Or, would you prefer to hire a professional firm to do all of the work for you while you focus on what you do well?
The list of items needed for ecommerce businesses can seem overwhelming. How do you find an SSL certificate? What credit cards and payment gateways will you use? What kind of checkout process will you implement?
If you choose to hire a web developer, do your homework first. Make sure you have a reputable designer who does quality work and has experience.
You should also make sure that a web developer stands behind their work. Do they offer a warranty on the site? Do the seem reputable when you talk to them? If they are local, did they offer to meet you in person to go over your needs? Do they explain everything in layman’s terms so that you understand everything you are buying?
Another great reason to hire a developer for your ecommerce business is that they use analytics to better understand how your site is performing. Are all of your great ideas working or does something need to be tweaked?
A web development company can analyze your traffic and tell you who is coming to your site, from where, how long they are staying, and much much more.
eCommerce design philosophy
The first step in helping to create a great ecommerce site for your company, is to analyze the sales structure and find out what the sales goals are. Every ecommerce business is different, because every company is different.
It is important to understand the vision and goals behind what your company wants to represent and present to the public. It is also relevant to understand industry trends in order to have a successful website.
Importance of Mobile Compatibility on Ecommerce Websites
Were you aware that over half of all online shopping is done on mobile devices now? That means that having an ecommerce site which is not incredibly mobile friendly is a waste of time and effort. Having a user interface that is simple and engaging is important.
With this in mind, any ecommerce site needs to cater to mobile users now more than ever. What this means is making sure that all of the settings and formatting are friendly to mobile devices as well as computers.
Ecommerce sites that focus on food delivery need to be especially aware of how there site is designed and functions. For instance if you sell groceries online with delivery, images and product descriptions need to be clear and informative.
Having your ecommerce site designed for mobile users will become the new norm with the direction that users are going. This means that the web design firm you choose to create your ecommerce site needs to have extensive experience in this.
Don’t forget to take on extra security protections like adding an SSL certificate to keep your payment gateway secure.
Product pages for ecommerce platforms
Having a great ecommerce website is really only half the battle. The second half is delivering stunning content on your website or mobile app that will not only attract, users but retain them as well.
Having your products displayed well will generate a better user experience and drive more traffic to your site. It is important that you create content that is relatable to your customers and shows the strengths and abilities of your business. Great web design companies will be able to offer you assistance with generating great content for your ecommerce site.
This is your main communication point once your customers have reached your website. The difference between ok pages and outstanding pages will be thousands of dollars in your pocket. Therefore, many people choose to invest in a graphic designer to help make sure your logo and your pages look the absolute best that they can.
Why eCommerce web design matters
The purpose behind a great website is to gain market share and win over customers. Websites with great designs will encourage more purchasing and return visits for your customers. Not only is the visual design important, but so is the overall user experience.
As customers have more and more options to make their purchases from, a great user experience will go far in not only driving more sales but creating lifelong customers.
Users also need a site that is convenient and easy to use. They want an easy and quick checkout process. Having a complicated or cumbersome user experience will be a huge detractor and hurdle.
Platforms for eCommerce websites
There are a number of different development solution platforms that offer ecommerce. They all have their strengths and benefits. By analyzing the needs of your business and your website, the best option can be found to support them. Some of the ecommerce web design platforms that SEO Design Chicago recommends are:
Squarespace web development
Shopify web development
WordPress web development
Magento web development
Joomla web development
Additional custom ecommerce platforms