Squarespace e-commerce websites
Squarespace e-commerce websites are just one of the many solutions available today to have a shop on the internet. At SEO Design Chicago we have experiencedSquarespace website developers and can accomplish a Squarespace website for you.
Squarespace developers have a large group of tools available to them. They can help you customize your Squarepace website by finding tools that are right for you.
Squarespace Web Design and Development
Squarespace is a website building platform designed for people to create their website. Using a drag and drop style, Squarespace is highly visual and provides a wide array of options to make a quality site. It is subscription based and there are a handful of different options available depending on what you need to do. There is no need to know any coding so you can dive right in. It tries to take all of the more challenging aspects of website design and maintenance out of the equation. It has been compared to renting a luxury condo and redecorating it. All of the glitz and glamour are up top the user to create and modify. Whereas, all of the guts and infrastructure are left out. SEO Design Chicago has over a dozen years of creating custom websites using Squarespace. Our award winning graphic design team has created images and creative content for sites of all kinds. If your intention is to create a high quality website with stunning visual imagery that also includes e-commerce, then let SEO Design Chicago create the perfect Squarespace sight for you.
Benefits of Squarespace
Squarespace is one of the industry leaders when it comes to website design for e-commerce. If your website needs to offer options to make purchases, then the e-commerce integration is a fantastic tool. The platform is designed to be fairly user friendly and it can be simple to make a standard website. There are quite a few Squarespace designs available for your site. They have some customization available as well. It is also an excellent platform for artists, photographers, and videographers. It allows a wide variety of media to be displayed.
Squarespace also has an email campaign functionality. This allows a user to capture email addresses and send out marketing materials like newsletters from directly within the interface. There is an extra cost for this however.
Why Use Squarespace?
Squarespace offers some unique advantages over other website building platforms. It offers a great deal of freedom for artistic representations. There are dozens and dozens of different templates from which to choose. You may also upload your own photos or images.
Another great advantage is Squarespace’s security. They take care of all of your security on your website so there is no need to download and configure your own security software.
Squarespace also does a number of things that Google really likes for its searches. Squarespace uses clean HTML markup and is mobile friendly. It also allows its users to enable Secure Socket Layers (SSLs). Google really likes this security.
Drawbacks of DIY Squarespace Website
Website design is not a simple process, no matter what interface you use. Just like any project, an expert will do a better job and do it more efficiently. Yes, anyone can sit in front of a computer and design a basic website. Just like I could go into the kitchen and bake a cake from scratch. It would not look pretty and it may not taste great. But, I could get the job done.
There is nothing wrong with using Squarespace to build a website. It is a great tool in the hands of the right people. Only you can answer whether the investment in your time is worth the trade off in the investment in your website.
To be effective using Squarespace, it is recommended that you spend a few days reading up about how it works. Then, try to get a clear idea of what you want your site to look like. Once you have done the research and preparation, go ahead and get started. Some users say it takes them a while to get used to it and the terminology is a bit confusing.
Squarespace would not be labelled as being 100% user-friendly though. The people who have the most success are those that are patient and that have a bit of technical savvy to them.
There are also no rich snippets, an enhanced search result that shows up in SERPS, available for Squarespace. This may not be of importance right away, but most assuredly will be in the very near future.
Squarespace does many different templates available from which to choose for your site. By last check, it was about sixty designs available. This offers some great variety for you to customize how your site appears. There are some limitations, but it should be enough for a basic user.
One option that is becoming more and more prevalent is to hire a Squarespace designer. He or she would assist you in any aspect of your website. Anything from helping with strategy, to creating a logo or template, all the way through designing the entire site for you is available. Many people use web design firms that offer multiple services so that all the details are correct.
Integration with SEO
As a business begins to grow, it is important to use SEO to help the growth develop. SEO will enable your website to get more traffic and traffic from people looking for your products and services by utilizing keywords and aiding in having your website rank in search engine result pages (SERPs). It is often worthwhile to look into packages that would combine web development with SEO, which will be the greatest value to your web presence.
Squarespace does offer some advice and some guidance on SEO. Before you begin, make sure to read up on how SEO works and how to be effective. Be forewarned that it may be a bit technical and confusing for some people who have little to no knowledge of SEO.
Squarespace does offer chat for assistance if needed. They do not offer phone support. Some people find this frustrating as they would prefer to speak with a person. Sometimes you just want to speak with an expert who can help you navigate the site or help you put your ideas into the site. Conversely, there are many people that have great ideas, but would prefer for someone else to have those ideas converted into the design.
Squarespace does offer the option to have a blog on your website. This is a great tool to help your site thrive. Not only can people read about information that is relevant to your company or industry, but it offers a huge boost to your site ranking (as long as the blogs are written correctly). Some people do not have any articles written, nor do they have time to sit down and write. If that is the case, many web development firms offer blog writing services that will do a great deal to improve your site’s reputation, ranking, and readability.
Having blogs on your site that are written with relevant and useful data will make your website more reputable and authoritative. These characteristics are what Google looks for as part of their algorithms to determine which search results it shows when a user queries something.
Squarespace offers Google Analytics for its sites which is a great tool for any website owner. It gives you all types of relevant data from the amount of visitors you have to their demographics and much more. An experienced analyst can interpret these data to find out what is working well with your website and what areas may need some adjustments. No one should skip out on using Google Analytics.
Squarespace offers four different plans to host your site which range from $12.00 to $40.00 per month depending on the features and the service that you are looking for (e-commerce sites start at $26.00 per month). Squarespace also gives you a domain free for one year when you sign up for an annual plan.
While there are dozens of website creation platforms that exist, Squarespace fills a distinct niche very well. Many people who are less focused on back end coding and more on front end visual imagery choose to use Squarespace. Other website builders like WordPress, Constant Contact, Shopify, and Wix all have certain advantages and disadvantages. Squarespace is truly a great product for many people.
Squarespace is certainly one of the best website builders for some very good reasons. It provides a quality finished product with some great design features. Squarespace packs a punch and can deliver some spectacular results. Weather you are looking for a complete website, a website redesign, or just help with your existing Squarespace site, let SEO Design Chicago help you with your perfect custom Squarespace project today.