Content Optimization in SEO

What is a Content Optimization Analysis?

Content optimization is the process of ensuring that all of your content is optimized for search engines. A content optimization analysis is the process of analyzing your website’s content to ensure it attracts organic traffic. Content optimizing helps your better rank higher on search engines and also rank higher for your human audience. But it can be hard to know where to start with optimizing content. A content analysis can help you determine which content needs updating, which content you are missing from your site, and give you some techniques for how to optimize your existing content.

Does Your Website Need a Content Optimization Audit?

Perhaps you know your content could use some work, but you have no idea where to start. Or, perhaps your website isn’t ranking for any keywords. These issues could be for some several reasons. The best way to find these issues is with a content analysis. Every website can benefit from a content analysis.

Why Content Optimization is Important

There are several reasons to invest in content optimization services:

Get More Traffic

The number one goal of content optimization is to bring more traffic to your website.

Get More Clicks

Well-optimized content doesn’t just attract more traffic, it also results in more clicks.

Get More Visibility

Optimized websites have more visibility in the SERPs (search engine results pages.)

Get More Leads

Quality, optimized content is more likely to result in real leads for your business.

Increase Conversions

A conversion is when someone completes the goal of your website, like buys a product, books a service, or fills out a form. When leads and clicks increase, so does the chances of conversion.

Choose Goals

The first step is to determine the goals of your content. Every website has different goals: clicks, conversions, etc. This helps us optimize for the correct metrics.

Conduct Analysis

Net, it is time to analyze your current content. We will check your content inventory for keywords, technical SEO, and the overall quality of your content.

Create Report

Finally, we will provide you with your completed content optimization analysis. You can use the information to update your content yourself, or work with our content creation team.

Content Optimization Analysis

How is your content performing? If it isn’t attracting traffic for you, then it is a waste of both time and money. Your content is never complete. Sure, you hit “publish” on your latest blog post. But it can be optimized better. If you feel like you deserve a higher ROI for your existing content, then you need a content optimization analysis. Or perhaps you are hoping for more visitors or more conversions. A content optimization analysis will solve all of these problems.

Why Choose SEO Design Chicago SEO Content Optimization?

SEO Design Chicago is a top content optimization company. First, our team uses tools to analyze your content. Then, we create a full analysis report for you. You can either take the report to optimize your content yourself, or take advantage of our content creation team to help you optimize your existing content and create new content. Contact us today!

Signs That Your Website Needs SEO Optimization

There are several signs that your website is in need of an optimization analysis:

Low Search Rankings

If you have a lot of content on your website, you should be ranking for some keywords. If you’re not, your content is not optimized for search engines.

Drop in Traffic

It is normal for website traffic to fluctuate to a certain extent. However, if there is a sudden and major drop in traffic, this can be a sign of a problem. Perhaps you were subject to a Google penalty. In any case, it’s time for an optimization analysis.

High Bounce Rate

Your bounce rate measures the rate of visitors who leave your website after visiting just one page. A high bounce rate can be indicative of an issue with your content. It either isn’t engaging, or it is loading too slowly.

Low Conversion Rate

If your content isn’t influencing your visitors to convert, what is the point? If your users aren’t converting, sign up for a content analysis.

What is Included with Content Optimization Services?

Every content optimization is different. The strategy we create for you will depend on the size of your website and the type of content you produce. There are several processes involved in a content optimization analysis:

Create a Content Inventory

Before you can optimize content, you need to know what content you have. The first step of our content optimization analysis is a content inventory. We will create a list of all of the existing content on your website and keywords you are already ranking for.

Check for Duplicate Content

Once we have a content inventory, we will check for duplicate content on your website. Content duplication is a major issue for Google. Duplicate content can mean content that appears on another website (that has been plagiarized.) Or, it can mean two different pages on the same website that are considered duplicate. Our content analysis will check for content duplication on your website.

Keyword Cannibalization

Does your website suffer from keyword cannibalization? Keyword cannibalization is a gray hat SEO technique in which too many pages of your website focus on the same keyword. Usually, keyword cannibalization is unintentional, but it can hurt your ranking on search engines. We will make sure to optimize your web pages for the right keywords.

Decaying Content

Do you have a lot of old content on your website that has not been updated? Decaying content reduces the performance of your website. Not to mention, search engines do not like old content. Our content analysis will find outdated content that can either be updated or replaced with fresh, new content.

Technical Content Optimization

Does your content best serve your audience? When you search on Google, you can see some common patterns on the highest-ranking websites. Are your meta titles and meta descriptions updated with the right keywords? Technical SEO is an important part of any content optimization strategy.

New Content Ideas

Our content analysis will also find holes that are missing from your current content. This is referred to as a content gap analysis. Are there major questions your audience is asking and the answers cannot be found on your website? This helps us create new content ideas for your website.

Contact SEO Design Chicago for a Content Optimization Analysis Today

Your content is never complete, but you don’t have to do it all on your own. SEO Design Chicago specializes in content optimization services. If you want your website’s content to succeed, you need it to be optimized. The right optimization analysis can get you on the right track to improve your existing content, which will help you generate more organic and social media traffic. Our team will compile a content optimization analysis for your website. The next step is to optimize your content. Our full-service digital marketing agency can do both. Contact us today to get started!

**Our optimization team may contact you before we run your report to gain additional information

SEO CONTENT OPTIMIZATION