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Why You Should Use Ecommerce PPC Ads 

Ecommerce PPC is a smart decision for your business. There are several reasons to use pay-per-click advertising for your ecommerce site. There are 2.14 billion online shoppers in the world. PPC ads help connect you with the shoppers who are looking for what you’re selling. In this article, we will discuss what ecommerce PPS is, the benefits of PPC campaigns for ecommerce sites, and how to get started with pay-per-click advertising for your ecommerce business. At SEO Design Chicago, we are the ecommerce marketing and advertising experts.

PPC ecommerce

Ecommerce PPC: What You Need to Know

When you have an ecommerce website, there are many different ways of attracting customers to your website. Arguably the best way of finding leads for your site is Ecommerce PPC campaigns.

Ecommerce PPC is the process of advertising your ecommerce website with a pay-per-click advertising campaign.

What is Ecommerce Advertising? 

Ecommerce advertising is the way you promote your online store by purchasing ad space online. There are several ecommerce advertising strategies, but the top method is pay-per-click advertising.

What is PPC Advertising? 

Pay-per-click is an advertising model that is used to draw website traffic, leads, and sales. PPC advertising, also sometimes referred to as paid search, targets shoppers who are ready to buy. The two most common PPC platforms are Google and Facebook.

Definition of Ecommerce PPC

Ecommerce PPC, also referred to as PPC for ecommerce, is a digital advertising strategy that promotes your online store and its products via pay-per-click ads. PPC ads are shown on websites, social media platforms like Facebook, and search engines. With PPC ads, you can have your ads appear on Google search and obtain new customers right from the search results.

ecommerce PPC campaign

How PPC Ecommerce Works

Here’s how the PPC system works for ecommerce businesses:

Step 1: Create Ads

The first step is to create ads for your PPC campaign. Typically, these ads will consist of an image, a headline, and a couple lines of attention-grabbing ad copy. And finally, don’t forget a convincing call to action! If you are using Google Ads, you can skip adding the images.

Step 2: Select Keywords

The most important aspect of building your ecommerce PPC campaign is choosing your keyword research. You will need to conduct keyword research to choose the right keywords for your ad. Your ad will show up when users search for the exact keywords, or close variations. That’s why you need to choose accurate and relevant keywords for your ads. You might also want to consider utilizing negative keywords.

Step 3: Start Bidding

Now that your ads are designed and you’ve chosen your keywords, you need to determine who much money you are willing to spend to have your ads appear. The amount of the bid will depend on how competitive your keywords are. If you choose a popular keyword, it will be more expensive than a lower volume keyword.

ecommerce PPC agency

Why You Should Use Ecommerce PPC 

There are several reasons why you should use an ecommerce PPC campaign for your website.

It Fits With Your Business Model

When someone clicks on your PPC ad, they will be taken directly to your ecommerce site, where they can complete their purchase. Like your e-commerce website, a PPC ad is data-driven and you can track the progress of your campaigns on a spreadsheet. Similarly to how you optimize your ecommerce site for SEO, you can also optimize your PPC campaign in order to get more clicks and more sales.

Choose Your Own Budget

Ecommerce PPC campaigns are also a great strategy because you can set your own budget. You can run a small or large PPC campaign for your ecommerce site. And, you don’t need a huge ad spend to run a PPC campaign. You only have to pay for your ads when you get a click!

Target Your Campaign Specifically

Another benefit of PPC for ecommerce is that you can target your campaigns extremely specifically. You can choose extremely specific keywords so that your ads will only be shown to people who are searching for exactly what it is that you’re selling.

Ecommerce PPC Management 

SEO Design Chicago is a Google partner, which means we can help you get your products featured in the shopping section of Google. We turn online browsers into your clients with our ecommerce PPC management. Our PPC campaigns help connect you with buyers who are looking for what you’re selling.

Ecommerce PPC Agency 

In order to make the most of your advertising budget, you will want to use the services of an ecommerce PPC agency like SEO Design Chicago. Many ecommerce businesses try to run PPC campaigns on their own, without the help of an experienced ecommerce PPC agency. This can lead to a waste of ad budget and targeting the wrong keywords that are either too popular and expensive or not popular enough to get you any real traffic. It helps to have our real person on your team to help run your campaign for you.

ecommerce ppc management

PPC Strategy for Ecommerce

Here are a few tips to ensure you have an excellent PPC strategy for your ecommerce website:

Set Goals 

The first step of any advertising campaign is to establish your goal. What are you hoping to accomplish? This will help you determine how to get started.

Set Up Tracking

A PPC campaign is only effective if you are tracking it correctly. Make sure your tracking is set up properly so you get the most accurate data.

Test and Revise 

Unlike running a traditional print ad, one of the many benefits of a PPC campaign is the ability to revise and optimize your campaign for maximum results. Try running different images, ad copy, and headlines and see which options get the best results.

Create Landing Pages That Convert

Getting someone to click on your PPC ad is only half the battle. You also need to convince the person to complete their purchase so you can avoid shopping cart abandonment. That is why you need to create landing pages for your PPC campaign that help convert the lead. SEO Design Chicago specializes in landing page creation.

Google Ads for Ecommerce Sites

There are actually two Google Ads platforms for PPC ads: Google Search and Google Shopping. Google Search is Google’s main ad platform and displays text ads when someone searches for keywords you specified. On the other hand, Google Shopping ads show up at the top of the search results, with an image. Both are excellent platforms. You can even use both as part of your ecommerce ad strategy!

Don’t worry: even if you hire SEO Design Chicago to run a Google Ads campaign for your website, you still own your Google Ads account.

Facebook Ads for Ecommerce Sites

Another option is to run ads for your ecommerce site on Facebook. Like Google, Facebook has a large audience. If you want to establish your brand, Facebook ads are the answer. The average conversion rate for paid Facebook ads is 9.21%. That is an excellent ROI.

pay per click ads for ecommerce sites

Ecommerce PPC Services at SEO Design Chicago

If you’re ready to start a pay-per-click campaign for your e-commerce site, we can help! SEO Design Chicago offers pay-per-click advertising services for ecommerce websites. Our PPC experts have years of experience managing PPC campaigns for ecommerce website owners across the United States. Our services include conduct keyword research and optimizing your campaign for the highest conversion rates. Contact us today to work with the premier digital marketing experts!

FAQ: 

  • What is Ecommerce PPC?
  • What are the benefits of using PPC campaigns for ecommerce?
  • How does PPC for ecommerce work?
  • What is PPC advertising?
  • What is a top ecommerce PPC agency?

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