What We Do
Our service is designed to help you with something called your click through rate. That means that we’re not just trying to give your customers information and keep them thinking about you because of those emails. We’re actually looking to get them clicking through that email and onto your website. Every time that individual visits your website they are more likely to make a purchase. Each click is getting them closer and closer to buying something, anything at all, and that’s exactly what you want.
We design each email to make sure that it provides just enough information to get your subscribers interested. We make sure that they’re getting something that’s tantalizing and interesting or something that really makes them want to buy (like a sale or offer). All of those things are going to increase the chance that they’ll decide to click through onto a page and from there, well, from there it’s going to be entirely up to you and the content you have available on your website (unless of course you hired us for that as well).
What we’re doing in each of these emails to is creating the type of design that your customers and subscribers are looking for. How many emails do you open every day? There’s probably a whole lot of them, right? And there’s only a few of them that you actually pay attention to. Most of them you probably scroll through and delete. Or you delete them without even opening them because you already know you’re not interested. That’s where we make things different. We make sure to create the kind of emails that your customers want to open.
The process for this starts with the email headline. If the headline isn’t interesting and the teaser doesn’t get them fired up then they’re definitely not going to open the email. We know that and so we start all the way from the top, creating headlines that get people wanting to know more. From there, we make sure that the content of the email is interesting enough to pull them in and keep them reading. That way, they get all the way through and want to click right through onto your website. Not only that, but they want to stay subscribed to your emails to keep getting even more content.
We also make sure that your emails are able to be read both on mobile devices and desktop devices. Far too many services focus on only desktop viewing. The problem is, more and more people are checking their email on mobile devices. If your email doesn’t come up properly or it’s difficult to understand, those people just aren’t going to stick around. They’ll click out of your email, delete it or even unsubscribe and that’s all because of poor optimization. We make sure that’s not going to happen by optimizing your emails for any type of viewing and any type of viewer.
Finally, we optimize your campaign based on the goals you tell us about. Are you just looking to keep people on your email list? Do you want people to sign up for specific courses? Are you looking for a specific conversion rate? We help you to customize a plan that’s going to work specifically for you and what you want your business to do. We make sure that you are going to get the results that you’re looking for by tailoring and targeting every step of the process specifically to you, your company and your customers. After all, that’s what we would want for our business.