Google Search Console

Google Search Console tools and reports will help measure your site’s search traffic and performance, fix issues, and make your site shine in Google Search results.  The new updated interface of GSC allows you to view changes to structure rich snippets and schema markup.

Optimize your content with Search Analytics. See what brings people to your site and generate new keyword ideas from Google Ads. Discover where they are coming from and how they found you. The Google search engine tools are key to your success.

What is Google Search Console?

Google Search Console is a bunch of items in one. First and foremost, it is a tool that can be used to measure the health and performance of your website. 

Previously called Google Webmaster Central and then renamed Google Webmaster Tools, it took the name of Google Search Console in 2015. 

Google Search Console now serves as a conduit between your website and yourself. If you have errors on your site, you will be informed. If your site cannot be crawled correctly, you will be informed. If you have issues with the mobile version of your site, you will be informed.

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Google Search Console

Google Search Console Features

Google Search Console is a powerful tool that every website can benefit from. If you are unfamiliar with the workings of it or how to set it up, SEO Design Chicago can help you get everything activated for you properly. 

Some of the top Google Search Console features are:

  • Make sure that Google can find, crawl, and index your website

  • Have Google crawl pages and reindex if necessary

  • Fix problems with crawling and indexing

  • Identify websites that link to your site

  • Review security concerns

  • Troubleshoot mobility problems

  • View quantity of Google SERP impressions

  • Find out which searches include your website

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Google Crawling

Ten Ways to Use Google Search Console

Once Google Search Console has been activated, there are a good number of tasks you can perform. Here are the top ten:

  1. Figure out your most popular pages.
    Google Search Console will tell you which of your pages are bringing the most visitors to your site.

    Most Popular Webpages

  2. Identify security issues on your website.
    You read in the news fairly consistently about different companies being hacked and having their data breached. Sometimes they are large companies, sometimes they are small ones. You certainly should make certain that your website is as secure as possible at all times.

    Website Security Issues

  3. Make sure that your schema markup is functioning properly.
    If you are using schema markup or other structured data on your site, Google Search Console can ensure that it is functioning properly with the Search Engine Results Pages.

    Structured Data

  4. Enter a sitemap.
    Once a sitemap is submitted to Google, it will make it much easier for the bots to crawl and organize all of the pages on your website. 

    Google Search Console Sitemap

  5. Find out which keywords searchers are using to find your website.
    This will help you with your SEO strategy if you are not seeing the results that you expected or want to transfer some of those successes to other pages.

    Keyword Research

  6. Check where your visitors are finding you from.
    Businesses that require having users from different areas of the world will benefit from knowing whether their site is attracting users from the right countries.

    Visitor Map

  7. Find out what kind of devices your visitors are using.
    At this point in time, everyone should have a mobile site. Even if you are certain that your site looks great, it is good to know that mobile users are going to your website. 

    Device Options

  8. Verify that your site is mobile friendly.
    More than just looking good. You should make sure that there are no errors on the mobile version of your site. There can be issues which arise on the mobile version of your site that are not immediately visible. Google Search Console can identify them and alert you. 

    Mobile Friendly Site

  9. Figure out which websites link back to you.
    Even if you are new to SEO, you must know by now the importance of back-linking. This feature from Google Search Console will help you find out where exactly your backlinks are coming from. 

    Backlinks

  10. Check to see if you have any broken links.
    Broken links provide a poor user experience for any of your visitors. By finding and fixing any bad links, especially 404s, your users will have a much better experience.

    Broken Links

Google Search Console is a powerful free tool that has a ton of great features. SEO Design Chicago has a great deal of experience working with it. We can help your business to better understand your usr traffic and we can help you take advantage of all of these great free features made available. 
Reach out today to SEO Design Chicago to see how we can help you with Google Search Console.

Linking Google Search Console With Other Google Products

Why Should you Link your Google Ads account to Search Console?

Google Ads and Google search console are two great tools that when linked are super valuable to a webmaster or marketer. Linking your Google Ads account to Google Search Console allows you to see if customers are reaching your website by organic traffic or by paid ads. Google explains Google Search Console and how it works and they go into detail about paid and organic report and how it works.

Why Should you Link your Client’s Google Ads account to Search Console?

Many marketers also ask what value there is in linking the Google Ads account to search console. We always recommend doing this as more data is better for all clients. If your organic content is not at the top, the next best way is through ads at at the top of the page.

Let’s jump in to the specific on how this works.

Link Search Console to the Paid and Organic Report

When you link Google Search Console to Google Ads you are able to enable the paid and organic report. The paid & organic report, shows how often pages from your website are showing in organic search results, and which search terms triggered the results to show on the SERP.

Google Search Console Squarespace Integration

Are you having an issue regarding Squarespace integration with Google Search Console?  Our Web Development team is highly skilled at troubleshooting and correcting Google Search Console Squarespace issues. 

How to Add Google Search Console to WordPress

Adding Google Search Console to WordPress is not a difficult task, but if you need advanced support we are here to help.  Linking Google Search Console to a WordPress site used to be an automated feature that you could do through Yoast.  As of late 2019, that functionality has disappeared,  Now you must link Search Console to Google Analytics, and this sometimes requires hosting access

We are available for hourly consulting on Squarespace, Shopify, WordPress and Joomla issues regarding Search Console integration.

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