Advertising with Google

Google Ads, originally called Adwords allow you to place your brand in front of the customers that are already looking for you. When search engine competition is steep, SEO Design Chicago helps you manage your Google Ads to keep the costs of your ad down.

Targeting the Right Audience

If you are not advertising on Google then you are missing out on lots of business. Your competitors are running Google Ads and targeting your customers. Building the right ads for the right audience, and also finding people looking for the most relevant topics your business represents is essential. Google Ads agencies with years of experience will prevent you from making costly paid search mistakes.

Google Ads Management

SEO Design Chicago has a decade of experience running Google Ad (previously Google Adwords) campaigns. We have amassed countless hours developing strategies that work quickly and effectively by using a three tiered approach for our clients which has been very successful. Let our Google ads services team help you create and execute on the best campaign for your business. We are a top rated Google Ads agency and our Google Ads Chicago team can help you with your Google Ads management today.

Campaign Success

Successful businesses have one thing in common. They all have effective advertising. In today’s digital world, this equates to having effective digital marketing and Adwords management services. Successful companies today all need to have a digital marketing firm that is experienced and knows how to navigate the digital landscape.

Having experts to run your Google Ads campaigns will have several benefits:

You are not wasting time trying to figure out what works
You are not wasting money by running ineffective ads
You will see more traffic, clicks, and conversions
You will spend your budget intelligently

Our professional team will create a campaign for your business that will generate the results you are looking for. We also can refresh your current campaign if it has become stale or if it is not generating the results that you are expecting.

Keyword strategies

Google Adwords and Campaign management

We have run countless campaigns and will not waste your money with trial and error. We have the experience and the knowledge to create an outstanding product for you that will fill all of your needs.

Google ads

Some agencies may promise you Google Ads certified winning keywords. However, they may be misleading you. The best tool for success is experience more than having a Google Adwords certified certificate.

Adwords Campaigns

A Google Ads management campaign has more to it than simply waiting on results. It will not be effective to sit there and wait for clicks. A proactive approach is required to get the best results. The ads need to be displayed in front of the correct audience. You also should not be paying too much for the keywords if they are not going to provide you the most ROI.

Adwords Research

Before we even put finger to keyboard, the first thing we will do will be to research your industry, company, and products to gain a full understanding of your business. We will then evaluate your existing campaigns, if you are running one, in order to find the missing pieces.

We have found that by taking the time to understand and become more knowledgeable about what services and products you offer, the better results we can provide.

marketing strategies

Adwords Strategy

Our strategy is yet to be developed. That is because our strategy is a collaborative effort between us and you. We will not just run a cookie cutter approach for you and hope for the best. We will need to discuss your business’ goals before we get started. Some companies are looking to expand brand recognition. Some of our clients want to generate more leads. Some are looking to drive more traffic to their site. A member of our Google Ads Consultant team will speak with you about the path that you want to take.

learn about lead generation

Campaign Setup

We cannot begin our ad campaign until we understand your motivations and needs. Once we all agree on a strategy, we will begin to structure your ad groups, retargeting lists, product info, negative keywords, and more.

We will associate these with your targeted audience so that you can have the most successful ads while maintaining a successful budget.

While some agencies may rely on Google Adwords express or the Google adwords keyword tool, we have a more sophisticated method of finding and using the best keywords for your business, even compared to the adwords keyword planner. Our responsive search ads paired with the Google display network means that the best ad will be in front of the best audience.

Display advertising

Google Ads Success

Just like any successful project, you need Google ads management to optimize results. It is not a set it and forget it sort of business. It requires attention and fine tuning in order to get the best ROI. As you Google ads consultant, we will focus on a number of criteria throughout the life of the campaign. These are some of the items our Google Ads services team will review:

Adwords analysis
Keyword planner
Assessing negative keywords
Updating landing pages

Google Advertising

Google offers a huge variety of ad formats for any number of options. Once you open a Google Ads account, you will quickly come to realize that there are quite a few choices. From Google display Ads to Google shopping ads through video ads you will have a large variety from which to select. SEO Design Chicago can help as your Google campaign manager and we will do the Google adsense sign up for you as well.

Companies that advertise on Google often ask about Google Ads pricing. Google Ads costs are based on a ppc system. The average cost per click for a Google ppc Ad can vary wildly.

A Google Ads setting can limit the amount that can be spent. The Google account adsense features are rich and allow for a variety of customizable changes to your display campaign on Google, the Google display network, or mobile apps (on AdMob Google).

learn about in-app advertising

Google Shopping Campaigns

With a Google Shopping campaign, you can place your products directly in front of your potential customers. Whenever a user searches for a product you sell, your product feed will be displayed right at the top of the page.

Think about the benefits of having your item at the top of the results page. A user will not have to scroll down or click on a site to get to your products.

The experts on our Google Adword team can create the ideal text, perfect photography, and enticing ads that will bring customers right to your products rather than your competitors.

Google Shopping Strategy

Data optimization:

We begin by updating your data feed to make sure that it is accurate and up to date. This is where Google pulls data from when creating ads. We will maintain a high quality data feed that is an accurate representation of your available products. We then use a combination of keywords and negative keywords to optimize searches.

Shopping campaign:

Once we have your product data feed organized, we will begin to create shopping campaigns and product ads. We create customized ads based upon your products, company goals, and your budget. We can alter them at any time to reflect any changes as well.

Effective bidding:

We create a highly specialized bidding strategy. This will allow your products to be seen in front of a select audience at an optimized rate.

Results tracking:

Once the ads are in place, we will watch over the performance of the ads. We will look for strong performing ads and emphasize those while updating and altering underperforming ones. This will allow us to find any missing opportunities.

Google local services

A good compliment to Google Ads is local SEO. Local SEO and citations are what you need in order to be found on Google by people looking for a local business when they search. This is what people are looking for when they want to “add business to Google”.

Retargeting or Remarketing

Obviously the goal is to have internet users see your product feed on their mobile devices or computers and visit your website. Once they visit your site to look at a product or service, we will use our customized retargeting campaign in order to bring the user back to your site and make a purchase.

Landing pages and CRO

Building and designing great ads is only the first step to sell your products or services. Once your ad gets clicked on, you will need a great landing page for your customer. There are a few things to remember about landing page success:

The page must be relevant to what your customer is looking for.
The page needs to be easily navigable. People should not have to search for the product that they are looking for.
The page must be transparent because no one likes a surprise while shopping.
The page must be fast and responsive.

Having great landing pages to match with your great ads will lead your visitors right into becoming customers.

The design team at SEO Design Chicago has experience creating custom landing pages for all kinds of industries. We will use a combination of A/B testing, different headlines, and different text to find the most effective landing page for you.

If you are looking for information on running ads on your website, learn more on our Google Adsense page.

learn about google adsense

Google Ads Agency

SEO Design Chicago has years of experience creating thousands of ad campaigns for clients across North America. Our unique style and approach to each campaign is what sets us apart from our competitors. The only way that we succeed is if your business succeeds as well.

Whether you are new to digital advertising or not, we can assist your business. There is a lot that goes into creating and executing a great ad campaign. Because we have done so many of these campaigns over the years, we are one of the best at it.