We Create Digital Advertising Plans With a Combination of Social Media Advertising, Paid Search, and Email Marketing Strategies.

Digital advertising allows you to showcase your brands or products directly to the right buyers. Identifying who your customers are, what search engines they use, and what social media channels they use helps us select the different channels to start advertising.

Digital Advertising Creates More Conversions

Digital advertising helps businesses around the world meet their goals. These goals can include gaining followers, increasing website traffic, or getting more form fills. Using digital advertising the right way can help you meet your online goals by showing advertisements to your customers wherever they are.

When you set up Google Analytics properly, you can see in almost real-time the effects of your Google Ads campaigns. We also include Bing Ads in our overall plans.

A business can see results and conversions immediately with digital advertising versus waiting 1-3 months for keyword search results rankings to increase with organic SEO work. Learn more about the clients we work with and advertising examples of our clients.

Target the Right Audience With the Right Message to Be Successful

Every business is different and communicates a unique message to its audience. When we select the right channel, we can start a digital advertising campaign within your budget. All digital advertising campaigns should continue for at least 3-6 months for the best results. A great digital advertising strategy is to wait at least three months to assess the results of your advertising efforts.

We highly recommended creating ads with several versions of the ad copy among various advertising platforms. When you use a variety of ad campaigns and use A/B testing, you can optimize video ads, and create targeted display ads or content marketing for better lead generation and conversion rates.

How to Measure the Effectiveness of Digital Ads

It may be difficult to determine the efficacy of your current marketing strategy. However, by using internet-based advertising, you can easily recognize the results of your work. You can manage, track, analyze, and research your ads. Armed with this data, you can determine what is working and what is not. Perhaps there is a demographic that is generally interested in your company that you never considered.

Digital advertising is taking over as the primary advertising avenue for brands around the world. It is a cheaper and more direct form of advertising that reaches a targeted audience. Digital marketing agencies can give you the experience and knowledge to create an improved presence online which will lead to better brand awareness and reputation. SEO Design Chicago can help you reach these goals.

What Is Digital Advertising?

Digital advertising delivers paid promotional content through various online channels. Common locations to see digital ads include search engines, social media, email, mobile apps, and web pages. The goal of quality online advertising is to reach people online to demonstrate your product or service and build your brand awareness and identity.

In the past, advertisers would distribute their messages to mass audiences and hope that they hit the mark. However, it was difficult to interpret the results and anticipate how effective they would be. Digital advertising today is very different. We now have the ability to target specific people or demographics. We can also immediately dive into the results of our advertising to determine its effectiveness.

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Should You Hire a Digital Advertising Agency?

Now that you have your website up and running, is it really that important to hire a digital marketing agency? After all, how hard can it be to write an ad and put it on Facebook or Instagram? In theory, it isn’t difficult at all. However, you may end up taking more time than you really want to devote to writing an ad. Then you need to figure out where you want to run it.

Do you already know who you want to target? Do you have experience with all the different social media platforms? There are a lot of questions to ask yourself. It boils down to knowing if you have the time and if your time more valuable spent elsewhere.

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Online advertising is not that easy. Moreover, it is not easy to be great at it. It takes a lot of experience and practice to be able to produce outstanding products, and this means more than just high quality digital ad design. A good digital marketing firm will have that experience. They will also have the ability to cater to your budget regardless of its size.

Perhaps most importantly, a great digital marketing agency will be able to provide you tracking and feedback via analytics. They can tell right away which digital ads are working and which ones need to be adjusted.

What Else to Look For in a Digital Marketing Agency

A good digital ad firm is going to be able to provide all of the digital marketing services you may need. In addition to having a department for social media advertising or email marketing, they should also have a graphic design team to help you create the perfect digital ad design for your company.

You should also be able to find high-quality photography and videography and get help with web design of a new landing page. A great firm will have all of these experts available to help you. Experts that you may not even know you need until later.

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Is Online Advertising Effective?

Yes, digital advertising is certainly effective. This is true as long as you are keeping up with marketing trends. What worked 30 years ago will not be quite so effective today. (Do you remember the last time you intentionally clicked on a banner ad?)

However, advertising via social media, SERPs, and native ads have all become increasingly popular due to their effectiveness. You may believe that your current advertising methods are working just fine. However, it would be naive to believe that the mediums you currently use will be equally effective in the near future.

Look at print advertising. The print newspaper industry has suffered catastrophic blows due to the emergence and free nature of online news sources. Even network television has started and will continue to decline in viewers as more and more people pull the plug.

Currently, the sole medium that is seeing an increase in users is the internet. Radio, television, magazines, and newspapers are all seeing a decline in subscription rates. Those ads are also static and often lack a color palette. Phone calls are highly regulated, and consumers often view them as scams. When compared to the internet, there is no doubt where people spend their time.

Studies demonstrate that the type of person who is least likely to have an online presence is an undereducated, rural, senior citizen who makes less than $35,000 per year. The opposite is also true. Those most likely to be online are college-educated, urban, younger people who make over $75,000.

Why is digital advertising so successful? There was a great article that came out last year from Forbes magazine that discussed digital ads. Forbes stated that “Ad spending is affordable, very specific, and easy to use.”

Benefits of Online Advertising

First of all, online advertising is cheap, and it can fit any budget. A business can spend as much or as little as it wants to on its ad budget. On top of that, you can easily shift how much to spend at the drop of a hat. If your business is overwhelmed, you can reduce the advertising. If you recently hired a handful of people, you could increase your spending.

Also, you can target online advertising. You are not wasting money by spending ads shown to people that are unlikely to buy your products. You are spending your money on people that find your services and products relevant to them, which is particularly important for local businesses. Local search and local digital advertising allows small businesses to compete with larger companies

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Your results can be seen remarkably quickly. As opposed to other advertising and SEO techniques, digital ads can result in very fast responses. It is cyclical as well. A potential client may see your ad a few times, then make a purchase. Perhaps that same customer loves your user experience. They then decide to post a review and tell other people how awesome you are. Other people read that review and they buy a product from you.

Digital advertising can be used by any sized business. Unlike TV ads in years past, digital advertising is all-inclusive. Small businesses can afford to advertise along with large companies with local advertising.

Digital Advertising Avenues

Social Media

Facebook has over two billion users, so advertising on Facebook is a great tool. While Facebook ads have become the most popular of social media ads, more and more people are turning to other avenues to promote their brands and products.

Advertisers looking to reach a professional audience turn more to LinkedIn these days. With over one billion accounts, Instagram also now has become a target for advertisers to reach out to active and engaged users. Twitter advertising offers a way to reach a specific niche audience. Twitter users are engaged and therefore, Twitter is another great resource for advertising. We also have experience with Snapchat Advertising and YouTube Advertising.

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SEM

Search engine result page advertising, or SEM (Search Engine Marketing) is perhaps the most commonly used method of digital advertising. After all, the user searches for exactly what you are offering. It has become a competitive market for advertisers for a good reason. These ads often contain a call to action. SEM continues to be an extremely effective marketing tool.

Display Ads

Display advertising is the ads that you see while browsing online. They are most often the results of search history. Therefore, display ads are an effective way to promote your business or products to users looking for them. Display ads are becoming increasingly more effective with geofencing, a location-based ad targeting strategy. Local ads with geofencing are another example of how a local businesses can compete with larger companies.

Native Advertising

Native ads, or sponsored content ads, are rising in popularity. They have become some of the most effective ways to advertise because they feel more natural and users spend more time reading them. However, they need to be done correctly. A high-quality native ad may be effective, but a poor one will leave consumers feeling misled.

Remarketing

If you were to search for an item on Amazon and then as you are browsing the internet later, the same item is being displayed to you, that is an example of remarketing. It is another popular advertising technique.

PPC (Pay-Per-Click)

Pay-per-click advertising is a great way for smaller businesses to advertise. You are not paying to run an ad for everyone. The only time that you pay for an advertisement is when a user clicks on your ad. This is usually someone who is interested in your brand or product. The average cost per click is between one and two dollars, so it will not break the bank.

To achieve the highest efficiency in ad spend, SEO Design Chicago specializes in Programmatic Advertising, auction-style AI-optimized spending, to get the best return on ad spend. Several other items affect the price such as time of day, competition for the keywords, and industry.

Email Marketing

Email marketing is the process of reaching out to a group of people via email to offer or introduce a product, service, or business. Email marketing is one of the best tools to reach out to a vast amount of people for a low price. Additionally, it has a better response rate than several other options.

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