A Digital Advertising plan is created with a combination of Social Media advertising, paid search and email marketing strategies.
Digital Advertising allows you to showcase your brands or products directly to the right buyers. Defining who your customers are, what search engines they use, and what social media channels will give us the information needed to select the different channel to start advertising.
Digital advertising will create more conversions
Digital Advertising is helping businesses around the world meet their goals. Goals can include: gaining followers, more website traffic, or more form fills. Using digital advertising the right way can help you meet your online goals by showing advertisements where your customers are.
When Google Analytics is setup properly, you can see in almost real time the effects of your advertising campaigns. A business can see results and conversions immediately with digital advertising versus waiting 1-3 months typically for keyword search results rankings to increase with organic SEO work.
Learn more about the clients we work with and advertising examples of our clients.
Targeting the right audience with the right message is necessary to be successful
Every business is different and is communicating a unique message to their audience. When we select the right channel, we can start a digital advertising campaign within your budget. All digital advertising campaigns should last at least 3-6 months for the best results.
A great digital advertising strategy is to wait at least three month to assess the results of your advertising efforts. It is highly recommended to create ads with several versions of ad copy among the advertising platforms that you choose to use.
When you use a variety of ad campaigns and A/B test, you can optimize video ads, display ads, or content marketing for better lead generation and conversion rates.