SEO Design Chicago's Website Questionnaire

First Name *

Last Name *

Email Address *

Company *

Street Address

Apartment, suite, etc

City

State/Province

ZIP / Postal Code

Phone

Website

Please state what graphic design products you needSales MaterialsApparel GraphicsDigital GraphicsOther

Please be specific: What graphic design needs you have including specs

Other Graphic Design Needs

Please be specific: What graphic design needs you have including specs

Please state other graphic design needs here

Do you have a logo or Branding Guide?YesNoBoth

Do you need a logo or Branding guide?YesNoBoth

If you need a logo and branding guide please answer these questions below

About The Company

What is your company’s mission statement? What’s your vision? What’s your brand message?

What sets your business apart? What is your main appeal?

Who are your main competitors?

If your customers had to describe your company in one word, what would it be and why?

Are there any new markets you'd like to break into? If so, what would they be and why?

Have you worked with a graphic designer before? What was positive about your experience? What was negative about your experience?

Who are your top competitors? Please list them and what makes you different from your competitors?

Please add any competitor websites that you like regarding style and/or content:

Do you have specific company colors or Pantones that need to be used?

Target Audience

Target Audience

Who is your target audience? (List demographics:: age, gender, location, lifestyle, income, etc)

What is the target audience's age group?

Are they mainly male or female?

Where do most of your audience live?

What is the average household income of your target audience?

How do most of your customers find out about your company?

How do you plan to communicate with your target audience?

If you already have a logo and branding guide, please answer the questions below

Do you have a high resolution and/or vector version of the logo?YesNo

Do you have a tagline that goes along with your logo?YesNo

What is your tagline?

Are you looking to change the logo?YesNo

What words describe how you feel when looking at your current logo and branding?

What do you like and dislike about the current logo?

What three attributes would you like your target audience to think of when looking at your new branding?

How do you want your audience to perceive your business? What are 3 things you want them to think or feel when engaging with your brand?

What colors or color palettes does the company typically use?

Where will the logo be mainly used? Print, web, etc.?

Are there any elements from the existing logo you'd like to keep, and why?

Is there anything that must be included, like existing brand elements, words or icons?

Expectations

Do you have a deadline that needs to be considered?

Who will be the internal decision-makers on this project? Giving feedback and approvals?

Please provide a few links or samples for inspiration / creative direction.

Is there anything else you'd like to add that we haven't already covered?

Questions about budget

What is the estimated budget for your project?

Is your budget flexible or fixed?

Graphic Design Questionnaire

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