How can an Agency help my business understand Google Analytics?

Google Analytics Setup

SEO Design Chicago will set up your Google Analytics, Google Search Console, Google Webmaster Tools, and Goal Conversions in order to ensure that you are maximizing your advertisement spend.

Whether you are using SEO, PPC, display advertising, SMO, email marketing, mobile marketing, content creation, or link building for your strategy, SEO Design Chicago will be able to analyze your data and create a strategy to increase your profitability.

Our expert Google Analytics Team has the knowledge and the experience to help your business interpret your Google Analytics reports and to help your website grow.

What is Google Analytics?

Google Analytics is a tool that allows you to track information from a website. The tool allows for you to create customized reports that will provide you with the information you are looking for in order to better understand the traffic patterns of your website and its visitors.

For example, if you have an eCommerce store and want to know how many visitors came to your site, Google Analytics can tell you that. It can even tell you what country they are in, how long they spend on your site, and what kind of device they are using.

Google Analytics Data

How does Google Analytics Work?

Google Analytics collects data about site visitors by using cookies, browser data, and code. By utilizing the code injected into your pages and cookies that are created once a visitor comes to a site, Google Analytics can collect data about users.

This allows for data collection from when a user first arrives at your site until he or she leaves.

Google Analytics Code Snippet

What Does Google Analytics Do?

Google Analytics provide important information about your business. There are countless reasons to use Google Analytics. Here are some of the the most important though:

  • Track the performance of your website
  • Understand the benefits of your marketing campaign
  • Better understand what type of items and content to add to your site
  • Understand users by demographic
  • Increase conversions
Google Analytics Capabilities

How do You Use Google Analytics?

While it may seem daunting, it really isn’t that hard to use. You begin by adding a bit of code onto your website that will allow for tracking of your visitors.

After that, you can start looking at reports and data from your site. Once you log in, you can create all kinds of filters and customization. These will allow you to have only the data you want to track. It helps you to better understand your true traffic if you, for example, remove your own IP from reporting.

Google Analytics Code

Google Analytics or Google Tag Manager

Google Analytics and Google Tag Manager may seem similar on the surface. In fact, you may not even know the difference in what they do or if they are different at all. 

Google Tag Manager is a great tool that supplements Google Analytics. with Analytics, you can see who came to your site, from where, and so forth. But if you are interested in tracking more detail, like form fills or tracking sales, then Google Tag Manager is what you need. 

It works by adding tags to your website that get triggered whenever a user performs a predetermined task like filling out a form. This way you will have much more control over the data you collect based on what you are specifically looking for.

learn more about tag manager
Google Analytics vs Google Tag Manager

Google Analytics Dashboards

If there are pieces of data or items that are most important to you, then you can setup dashboards so that that particular data shows up right away for you. These dashboards can be set up by comparing two or more items, or just looking at one piece of information, or may other combinations.

In addition to dashboards, Google Analytics will let you see a whole host of extra features. Here is an excellent article that explains a good number of ways to use Google Analytics’ tools and resources.

Google Analytics Dashboard

What can google analytics tell about your visitors?

Let’s assume that you have spent countless hours creating your brand. You have made it as great as you can. Then you spent another great deal of time or money having your website created to advertise your brand, product, or service.

You can tell how many people are coming to your site. But what if you want to be able to have a better understanding of who these people are?

With Google Analytics, you can find out all sorts of data about your visitors in order to help determine what is driving traffic to your site.

  • Demographics section will show you Age and Gender

  • Geo section has their Location and Language

  • Technology gives the Browser type and Network

  • Mobile will tell you if they are desktop, tablet, or mobile phone

  • Social can tell you from which social network your visitors are coming

Google Analytics Location Data

Geo-Location

Google Analytics Age ranges

Ages

Google Analytics Device

Technology

Google Analytics Social Source

Social

Learn About Google Analytics

Google Analytics can really do a great deal. It can seem like you are lost when you first approach and do not know what to do. In truth, because Google Analytics is so powerful and robust, it is intimidating at first. However, Google offers classes that can assist you in your knowledge of Analytics and help you get started. There are classes offered from beginner to advanced that can aid you every step of the way in your learning.

Google Analytics academy
Google Analytics Acadmey

Limitations of Google Analytics

There has been a lengthy amount to read discussing all of the benefits of Google Analytics and all of its powerful features. It may seem all powerful. However, it does have some limitations. Here are some items that you cannot do with Google Analytics:

  • Track individual users

  • Process info from prior to adding the Google Analytics code (No historical data)

  • Differentiate between cleared cookies and a new visitor

  • Find out if your visitor was at a competitor’s website

  • Track what a user does on your social media page

SEO Design Chicago and Google Analytics

SEO Design Chicago has decades of experience working with Google Analytics. Let us help you and your business to have the correct data setup to track on your website.

We can create dashboards for you that will let you check on the immediate performance of your most cared about data right away.

At SEO Design Chicago we can also help you to interpret the data so that you have the most effective Google Ads campaigns running and are optimizing your website and social media for the best possible returns.

Reach out to us today to see how we can help your business grow.

Google Analytics

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