Programmatic Advertising Services

Get your online ads to the right audience with programmatic advertising services from SEO Design Chicago.

What is Programmatic Advertising?

Programmatic advertising uses AI and algorithms to automate media buying and digital ad creation, getting your ads in front of the right audience at the right time. U.S. programmatic advertising is expected to surpass $270 billion in 2025, capturing over 85% of all digital ad spend.

Benefits of Programmatic Advertising

Programmatic advertising is when businesses use technology to automate media buying and digital ad creation. Traditional methods involve proposals, quotes, and negotiations, which take time and resources. Programmatic advertising uses AI and algorithms to streamline the buying and selling of online display space. Common tools include demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchange platforms, and data management platforms (DMPs).

Programmatic Advertising Platforms

We offer a full suite of digital advertising services.

Google Ads management
Facebook and Instagram Ads
LinkedIn Advertising
YouTube Advertising
Programmatic Display
Remarketing campaigns

Advanced Targeting Options

Programmatic ads use data for precise targeting, getting your ads in front of the right audiences for a higher return on investment.

Scale Quickly

Programmatic advertising is scalable with adaptable budgets. As ads become more successful, increase the budget to reach more customers across more formats.

Multiple Formats

Programmatic ads can use different media formats — audio, video, display, and connected TV — to connect with more people across more channels.

Real-Time Reporting

Instantly view ad impressions and click-through rates with real-time reporting to analyze your ROI and make data-driven optimization decisions.

Saves Time

Programmatic advertising takes out manual negotiations. You don't have to contact multiple publishers and agree on prices, saving your company time.

Cost-Effective

With adaptable budgets and real-time reporting, programmatic campaigns let you control spend while scaling what works and adjusting what doesn't.

Programmatic Advertising FAQ

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Programmatic Advertising Platforms

Display Ads

Display advertisements are the most common form of programmatic ads, found on websites and apps as headers, footers, or sidebars.

Video Ads

Video ads are like commercials — they advertise a product or service and appear on online videos like YouTube to capture attention.

Native Ads

Native ads are non-intrusive ads that appear on third-party websites, providing value to the targeted audience by blending into content.

Connected Television Ads

CTV ads are video ads on streaming services, reaching larger audiences than traditional video and bringing your ads to bigger screens.

Audio Ads

Audio ads are ads that people listen to on audio programs like podcasts or music radio, reaching audiences in new and engaged contexts.

Programmatic Advertising FAQ

What is programmatic advertising?
Programmatic advertising allows you to automatically buy and optimize digital campaigns rather than buying individually from publishers.

What is programmatic media buying?
Programmatic media buying is the automated process of buying digital ad space, removing tedious contacting and negotiating with publishers.

How does programmatic advertising work?
Programmatic advertising uses real-time data to identify the best online audience for each campaign. Companies buy programmatic ad inventory through an auction via a DSP or SSP.

Is programmatic advertising worth the investment?
Nearly every business from any industry can benefit from programmatic advertising. Unlike traditional advertising methods, you don’t need a large budget for a successful ad campaign.