What is Programmatic Advertising?
Programmatic advertising agencies engage in the buying and selling of online digital advertising using automation. Programmatic buying companies allow a brand to engage in digital marketing campaigns that optimize digital display ad spending.
Automation in ad buying makes purchases efficient and effective. The entire process is streamlined when you work with a partner that has access to trading desks. Current programmatic advertising has a lot more options than a decade ago including out of home options and AI that optimizes creatives for better conversions and return on ad spend.
IBM’s AI based bot Watson is being continuously developed for optimized programmatic media buying and is already popular in the US and UK. In one of its official blogs IBM’s VP of Marketing Analytics, Ari Sheinkin shared that the results of programmatic media buying by Watson show a stunning 71% reduced Cost Per Click (CPC). (TechAdvisor)
Our programmatic sales team allows you access to thousands of advertising platforms for your digital ad buying needs. Our programmatic platform works well combined with any paid search and content marketing that your team is engaged in.
We have experience with all of the programmatic ad buying platforms and have provided programmatic digital advertising solutions for a decade.
How can Programmatic Marketing Companies Help your Brand Shine?
Many platforms can now be accessed and purchased programmatically today, including:
Programmatic TV buys
- Purchase by channels, audience, platform and even hours of day
- Reach millions of monthly listeners across premium digital radio stations, podcasts, and online streaming services.
- Indulge in the ease of serving, managing, and tracking audio campaigns in one place.
- Layer in first and third party data based on consumer demographics, behaviors, and intent, to ensure relevant ads are targeted (and retargeted) — thus delivering a unique audio stream to targeted users.
Programmatic Connected TV
- Roku, Hulu, Amazon and more, do you think people may be watching more streaming television these days?
Programmatic Digital Outdoor
- Programmatic ads on digital outdoor media in cities around the world
- Perhaps the oldest from of programmatic ads, Purchase programmatic ads on desktop computers where users are staring right at the screen while at home.
- Purchase programmatic ads on different tablets by device type, software, operating systems and even IP address.
- Purchase programmatic ads on mobile phones by device type, software, operating systems and even IP address.
Programmatic targeting allows advertisers to use machine learning and artificial intelligence to hit the right people at the right time using many different mediums for campaigns simultaneously. Audiences can be segmented and optimized against sales, ROAS, leads and conversions.
Computers using AI use algorithms that make ad buying, placements and optimization quick and efficient.