Local SEO Strategy

How Important is Local Search?

Local SEO is so important because every business wants to be found with local search by search engines.  Our local SEO strategies go beyond social media, we are an SEO company that works directly with  local Chicago customers and others from around the world.  A great Local SEO campaign works when a customer finds your business first and is a great source of lead generation. Google Maps and a good Google My Business page are important first steps, but you will be victorious in local search when your website uses search engine optimization to master Chicago SEO.

We create optimized profiles for both GMB and bing local Listings, and ensure accurate and correct information appears on popular websites, maps, and social media websites/apps.  Local customers have a better user experience  and can easily find you and your website. We will put in the effort and keyword research to increase your website’s rankings in local search results for your targeted geographic areas.

Optimize your website with Listings and Business Citations

Business listings are one of the most important ranking factors in Local SEO.  Local search ranking must be consistent among Google Local, and Bing Local Listings.  Local citations ensure that customers can locate small businesses. To ensure you achieve high rankings in local search results, we’ll regularly check that your products and services are being displayed correctly, and evaluate content. Our goal is for your company to succeed locally and to increase your inbound leads. We can build the pages for you, write the content, and measure all the results during our Local SEO Campaigns. Let your customers know what services and products you provide and that you are in the same region or even same neighborhood.

local search marketing

Find a Great Local SEO Agency

A big piece that is often overlooked in finding a great Local SEO agency or consultant is ensuring that you’ll be able to successfully work with them.  Searching for a great outsourcing SEO agency may start with a search like Local SEO Chicago.  You have your tempo and communication style, make sure they are a match. If you are accustomed to responses in a certain amount of time and in a specific format, make sure that they will be able to deliver on that.  Or, at the very least, you should have an understanding of expectations at the start of your relationship. Have you ever been at a dinner party where you are sat next to someone that you simply can’t connect with? Where there is just no rhythm to your conversation and that weird sense of anxiety builds?  This is not something you want to have happen when you are investing in the success of your company you’ve work tirelessly to build.  Communicate with them via phone, email and text message to be sure you are connecting appropriately or set the stage with how you want to be communicated with and be sure it is followed at the onset of your relationship.  Be sure you are in tune with one-another before initiating the relationship.

Another important aspect is to ensure that who you are choosing to work with is just as interested in the success of your business as you are.  Are they asking you questions to better understand your intentions and your goals. There is no way that they will know your business as intimately as you do, are they trying to?  Do you see their gears turning and the proverbial light bulb going off? Make sure the people/ person you are speaking with has an interest in helping you succeed, not just looking for billable hours.

Local SEO Chicago Services offered:

  • Google Maps Ranking

  • Local Business Directory

  • Directory Listings

  • Local Search Engine Optimization

  • Bing Local

  • Directory and Citation Building


Not everybody is going to simply search for your business and end up there instantly. Many users will reach your pages through external citation pages. Citation pages involve any other site that contains information about your business. A site can be a citation page even if it does not contain a link to your webpage. Potential customers will often use certain websites (Yelp, Yellowpages, Tripadvisor, Houzz, Servicemagic) to compare and contrast businesses. Here are a few local SEO tips to make sure external citation pages are working for you:

  • Use quality images. A normal person is obviously going to be more attracted to a website using high resolution images as opposed to old grainy photos that have not been changed in ages.
  • Provide all the information you can. Many of external sites have a lot of fields for you to fill in and it can seem tedious or daunting, but be sure to fill them all in. People want to know about your business, so give them what they want.
  • Go for the paid version. This can be dependent of your budget, but many citation sites have paid versions for businesses and these can help make your business more visible.
  • Reviews help in more ways than one. Obviously when people come across good reviews they are more likely to give you a shot, but they can also help your local SEO ranking. It’s not hard to get customers to give you reviews. Don’t be afraid to ask when seem satisfied.

These local SEO tips are far from all-encompassing, but when used correctly they will drive you ahead of the competition in search rankings. Find the right local SEO services for you by customizing them to your business. Everything works together in a balanced system so use local SEO strategy as part of a larger marketing strategy.

“Being an interior designer, style is important in everything that I do. SEO Design Chicago implemented a custom website and fantastic photography through their on staff photographer. I continue to use them for new projects.”

Ryan H.

“SEO Design Chicago took an advanced look at my analytics and helped me to discover where the holes were. Working with SEO Design Chicago we were able to increase my ranking on searches and implement the correct coding and tags throughout my site.”

Paul Z.

SEO Design Chicago helped me to create a custom targeted PPC campaign at an affordable cost. With the keyword selection and targeting that they provided, I am increasing my leads in a growing housing market.”

Kelly G.

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