Local SEO Strategy

How Important is Local Search?

Local SEO is so important because every business wants to be found with local search by search engines. Our local SEO strategies go beyond social media. We are an SEO company that works directly with local Chicago customers and others from around the world. 

A great Local SEO campaign works when a customer finds your business first and is a great source of lead generation. Google Maps and a good Google My Business page are important first steps, but you will be successful in local search when your website uses search engine optimization to master Chicago SEO.

We create optimized profiles for both GMB and Bing local Listings, and ensure accurate and correct information appears on popular websites, maps, and social media websites/apps. Local customers have a better user experience and can easily find you and your website. We will put in the effort on keyword research, meta descriptions and search performance to increase your website’s rankings in local search results for your targeted geographic areas.

Optimize your website with Listings and Business Citations

Business listings are one of the most important ranking factors that impact on Local SEO. Local search ranking must be consistent among Google Local, and Bing Local Listings. 

Local citations ensure that customers can locate small businesses. It is also a place for customers to leave good reviews. To ensure you achieve high rankings in local search results, we’ll regularly check that your products and services are being displayed correctly and evaluate content.

Our goal is for your company to succeed locally and to increase your inbound leads. We can build the pages for you, write the content, and measure all the results during our Local SEO Campaigns. Let your customers know what services and products you provide and that you are in the same region or even same neighborhood. These steps are the beginning of mastering local search.

Find a Great Local SEO Agency

A big piece that is often overlooked in finding a great Local SEO agency or consultant is ensuring that you’ll be able to successfully work with them. Searching for a great outsourcing SEO agency may start with a search like Local SEO Chicago.

You have your tempo and communication style, make sure they are a match. If you are accustomed to responses in a certain amount of time and in a specific format, make sure that they will be able to deliver on that. Or, at the very least, you should have an understanding of expectations at the start of your relationship.

Have you ever been at a dinner party where you are sat next to someone that you simply can’t connect with? Where there is just no rhythm to your conversation and that weird sense of anxiety builds? This is not something you want to have happen when you are investing in the success of your company you’ve work tirelessly to build.

Communicate with them via phone, email and text message to be sure you are connecting appropriately or set the stage with how you want to be communicated with and be sure it is followed at the onset of your relationship. Be sure you are in tune with one-another before initiating the relationship.

Another important aspect is to ensure that who you are choosing to work with is just as interested in the success of your business as you are. Are they asking you questions to better understand your intentions and your goals.

There is no way that they will know your business as intimately as you do, are they trying to? Do you see their gears turning and the proverbial light bulb going off? Make sure the people/ person you are speaking with has an interest in helping you succeed, not just looking for billable hours.

Local SEO Chicago Services offered:

  • Google Maps Ranking

  • Local Business Directory

  • Directory Listings

  • Local Search Engine Optimization

  • Bing Local

  • Directory and Citation Building

Citation Pages Are a Key Element of Your Local SEO Plan

Not everybody is going to simply search for your business and end up there instantly. Many users will reach your pages through external citation pages. Citation pages involve any other site that contains information about your business.

A site can be a citation page even if it does not contain a link to your webpage. Potential customers will often use certain websites (Yelp, Yellowpages, Tripadvisor, Houzz, Servicemagic) to compare and contrast businesses. Here are a few local SEO tips to make sure external citation pages are working for you:

  • Use quality images. A normal person is obviously going to be more attracted to a website using high resolution images as opposed to old grainy photos that have not been changed in ages.
  • Provide all the information you can. Many of external sites have a lot of fields for you to fill in and it can seem tedious or daunting, but be sure to fill them all in. People want to know about your business, so give them what they want.
  • Go for the paid version. This can be dependent of your budget, but many citation sites have paid versions for businesses and these can help make your business more visible.
  • Reviews help in more ways than one. Obviously when people come across good reviews they are more likely to give you a shot, but they can also help your local SEO ranking. It’s not hard to get customers to give you reviews. Don’t be afraid to ask when seem satisfied.

As you can see, a successful SEO strategy requires more than just updating your Google map listing and creating a business page. Our experts will perform a Local SEO audit to help your business with up-to-date statistics on the factors that determine your local search results ranking. We also specialize in identifying emerging trends and creating targeted content for your web page SEO.

These local SEO tips are far from all-encompassing, but when used correctly they will drive you ahead of the competition in search rankings. Find the right local SEO services for you by customizing them to your business. Everything works together in a balanced system so use local SEO strategy as part of a larger marketing strategy.

Chicago Local SEO

We built our business by working on mastering Local SEO in Chicago. Our experts work so your website appears on local searches for desktops, mobile devices, and tablets. After performing a local search analysis to evaluate your current position in the market, we can utilize several proven methods to increase your Google search rankings.

Our goal is for your online presence to improve and be closer to the top of local searches on all devices, desktop and mobile search. We became one of the best local SEO companies by starting with the basics.

Businesses need to focus on Google Local SEO via Google My Business and should also pay attention to Bing Local SEO. Bing is often forgotten about for its ad serving abilities as well as its place in Local SEO. Since many businesses and companies neglect to optimize for Bing, this is your company’s opportunity to rank higher for Local SEO Chicago terms.

 

 

Local Search Components

Thanks to SEO Design Chicago’s comprehensive Local SEO campaigns, your website will target your specific audience which will increase your ROI and your profitability. Your potential customer base will be able to find optimized and accurate information for your company online. We will keep your online listings on websites, mapping systems, and social media platforms updated with accurate information.

All businesses should have their address and phone number consistent across the web. This means that the exact address and phone number should appear on as many properties as possible. This will help you in ranking higher for local search.

 

Contact seo design chicago