SEO Packages
What Is SEO?
We offer great options for any company, from SEO packages for small businesses to national SEO packages. SEO Design Chicago provides an integrated strategy combining content creation and technical SEO updates, monthly reviews of changes in keyword position, and optimization suggestions.
We offer a variety of SEO pricing packages and custom SEO packages that service customers’ needs by business type starting at as low as $1,000 per month. We provide fixed-price SEO packages, national SEO packages, and even SEO packages for small businesses.
Search engine optimization, or SEO, is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Organic search is the most prominent way to discover and access online content. Therefore, a solid SEO strategy is vital for improving the quality and quantity of traffic to your business’s website.
While traditional and digital marketing focuses on outbound messaging, SEO is unique in that it invites potential customers into your world without interrupting theirs. SEO allows you to optimize your site to be the answer on search engines when users are looking for information. With SEO, you’re focusing on a form of marketing that speaks to a highly relevant audience interested in what you have to offer.
SEO increases your website’s traffic and brand authority by inviting highly interested people to explore your site. Those interested visitors are more likely to purchase or become a lead. SEO targets people at any stage of the marketing funnel and works well alongside your other marketing efforts.
Components of Successful SEO
SEO can be complicated. To be successful with search engine optimization, website owners should consider four key components: technical SEO, on-site SEO, content, and off-site SEO.
Technical SEO
Technical SEO is how well search engines can crawl and index your website. Technical SEO overlaps with web design and development, so make sure your developer knows the connection between web development and SEO and how to build a fast and mobile-optimized website. Ask yourself: Can a search engine explore my site? Is it obvious which pages the search engine should index and return? Does my site adapt for mobile users? Do the pages of my site load quickly? Am I using search engine-friendly technology? How is the content structured on my website?
On-Site or On-Page SEO
On-site or on-page SEO refers to how you optimize the individual pages of your website. Perform keyword research, write simple and descriptive URLs, use keywords naturally within page titles, write meta descriptions like ad copy to drive clicks, optimize your content, provide a good user experience, create strong calls to action, and use structured data markup to improve SEO.
Content
Your website is the wrapper that holds your content together. Without content, you have no website. Your content should explain what your company does, where it is located, who it has helped, and why someone should use your business—and help your prospective customers achieve their goals. For service businesses, focus on three types of content: service, credibility, and marketing.
Off-Site or Off-Page SEO
Off-site or off-page SEO refers to building authority outside your business’s website. A large part of developing your authority involves link building. Use real, natural links that enrich the linking page and provide further context, and make sure you have content that deserves to rank and that people want to link back to.
Benefits of Ongoing SEO Services
SEO isn’t a one-and-done task. It’s an ongoing process that supports your site for all of its existence. Ongoing SEO services are fundamental to promoting your business online. With our knowledge and skills, our expert consultants can help you reduce expenses and increase profit margins by generating leads and sales.
We do continuous work, so you don’t have to. Our consultants apply recommendations immediately or in phases over time, helping you avoid costly mistakes while keeping your keywords relevant and your website consistently driving traffic.
We use proactive link building efforts and perform link outreach. Link building and outreach help your business rank highest for chosen keywords, attract organic traffic, and build credibility in your industry.
We keep up with Google’s often-changing rules. Our SEO consultants stay up to date with Google’s changes, which saves you time and money and maintains your competitive advantage.
Using our team reduces your employees’ already strained workload. Let our expert team focus on SEO so your marketing personnel can concentrate on their core responsibilities.
Our knowledge of Google Analytics gives your business a competitive edge. We monitor keyword traffic, referral trends, visitor interaction, and time spent on sites to help your company make more thoughtful marketing decisions.
How Long Does SEO Take?
SEO takes about four to six months to start working. Businesses want instantaneous results, but quality search engine optimization takes a little longer to deliver. The amount of traffic you experience should continue to increase over time, so you should have more significant traffic after twelve months than six months. Prioritize sustainability over speed because it pays off in the long run.
It takes time to see SEO results, which vary from business to business. While the general rule of thumb is four to six months, it depends on various factors. SEO is a process, and it’s integral that you stay patient because search engine optimization has a lot of significant payoffs.
Search engine optimization is highly beneficial and can help improve your website. SEO is not an exact science—you must utilize the best practices to get the most out of your strategy. Search engine optimization can take your business from good to great!
Digital Marketing and SEO Dashboard
When you invest in SEO services from SEO Design Chicago, you will receive access to a reporting dashboard for your business’s website. Depending on the SEO package you choose, you may have access to the following reporting options: SEO, Analytics, Social, Ads, and Local.
The SEO report provides information about the quality of the search engine optimization on your website, including backlinks, referring domains, and rankings. The Google Analytics report tracks website traffic for a deeper understanding of your customer base. The Social report measures the performance of your social media accounts across Facebook, Instagram, LinkedIn, and Twitter. The Ads report shows impressions, clicks, average cost per click, and click-through rate. The Local report provides information about your Business Profile’s visibility on Google.
Industries That Benefit From SEO
SEO plays a significant role in the digital world, no matter the industry. However, some industries benefit from SEO more than others, primarily due to the competition within the industry. Six industries that benefit from SEO are restaurants, online and e-commerce businesses, home repairs and renovation, professional services, real estate, and medical industries and practices.
Restaurants
SEO plays an integral role in the digital presence of restaurants. Nowadays, restaurants cannot solely rely on walk-in customers; they also need to be visible on the top pages of search engines.
Online Businesses & E-Commerce
If you have an e-commerce business, you must have an SEO strategy. SEO helps you increase online visibility while building trust, building credibility, and retaining customers.
Home Repairs & Renovation
When people repair and renovate their homes, they search online for reliable information before beginning a project. If your business doesn’t appear on the first page or you aren’t using local SEO, potential customers will have difficulty finding you.
Professional Services
Many businesses that offer professional services rely on local customers at specific locations, so local SEO is crucial to reaching target customers who are nearby.
Real Estate
Everyone relies on local searches when looking for a new home, apartment, or commercial space. Local SEO and keywords help you target prospects in specific cities, towns, or zip codes.
Medical Industries & Practices
Local SEO is vital for medical practices making themselves known in their communities. When people need medical attention, they don’t want to travel far, so they search by location and keywords related to the support they need.
SEO Design Chicago offers custom SEO packages for any size of business. We work with clients on a local, regional and national level, and the SEO packages our team creates have components specific to your business’s needs. Schedule a review with our expert SEO team today!
Comprehensive & National SEO Packages
Our comprehensive packages include SEO and paid search, while our national packages serve companies of all sizes, including national and enterprise clients. We offer various packages, from basic to comprehensive, and can put together custom solutions for your business.
Comprehensive SEO + Paid Search Packages
Our comprehensive packages combine 1000-word SEO-optimized articles, landing pages, or service pages per month; visual assets; industry niche/news/topical link outreach; ongoing on-page SEO optimizations; and paid search management (a percentage of the paid search budget goes toward the management fee). Higher tiers add local SEO for each business (one-time optimization) and ongoing social media management with promotion, including GMB and Facebook custom content per location. All comprehensive packages include a custom SEO dashboard, monthly SEO reporting, monthly optimization and audits, and a dedicated account manager.
National SEO Packages
Our national packages include up to 1000–1500-word SEO-optimized articles per month with client-provided or stock photography; from 100 to 200 industry niche/news/topical websites reached out to monthly; ongoing on-page SEO optimizations and keyword optimization for up to 50 keywords monthly; a custom SEO dashboard; monthly SEO reporting; and monthly optimization and audits by an assigned strategist. National comprehensive tiers add paid search management, one-time local SEO optimization for each business, and ongoing social media management with GMB and Facebook custom content per location.
Schedule a review today with our expert SEO team, or learn about the other Digital Marketing Services that we provide!