Bing Business Page
Bing Places allows for you to properly list your business on Bing. By having your business listed on Bing, you will heighten your search opportunities. Not everyone uses Google, so don’t underestimate the opportunities that a Bing Places for Business listing offers. If you are looking to enhance local search for automotive advertising, or be the top doctor in local search, Bing Places is a good addition to your local search plan.
Bing generates 12 billion searches from its 800+ million unique monthly users. The kind of person who uses Bing is usually doing so because they want an alternative to Google. This means that if you are going to advertise only on Google you are missing out on this specific demographic. Advertising and maintaining a presence on Bing is more than just doubling down on digital efforts, its reaching out to a completely different audience.
Bing Places is Bing’s business listing option. It is similar to Google’s Google My Business Account. By verifying and maintaining your Bing Places account you guarantee that the information about your information is correct and authenticated. When someone searches for your business, whether it be a general search or on Bing Maps, your business will show prominently. Bing has sourced most businesses from general listings but it means so much more to have a detailed listing that is confirmed in their systems. There is a visible difference between a business listing that has been verified by the business and one that has not.
Attract new customers with your Bing business listing. Your Bing local listing is another way of driving traffic to your website and developing new customers. Approximately 20-25% of users still use Yahoo/Bing as a preferred method of search versus Google. Bing tends to score as a preferred search engine with seniors and users of certain windows devices.