Social Media Content Creation

Throughout the 2010s, social media took the world by storm. Now nearly everyone has at least one social media account, if not more. The same can be said for businesses. Many industries have found new and creative ways to find new customers and retain old ones.

Our social media content creation services help businesses stay relevant with regular posting options on any platform. It’s one thing to have a company Facebook page or Twitter account. Still, the real value is in developing a long-term plan of maintaining and growing those pages to attract the attention of social media users. We provide social media management packages to help your business get the most out of your social media channels.

It might seem not very comforting to have to rethink and overhaul your social media presence, but it can be fun! With all of the different options of photos, videos, and writing opportunities, you can let your creativity thrive.

It has been proven time and again that a company that provides consistent and relevant content on their social media platforms will see a growth in audience, an improvement in brand awareness, and a stronger connection with their followers. SEO Design Chicago can provide you with the assistance and guidance you need to create a solid and well-crafted social media content strategy.

Social Media Content Creation Strategy

Creating social media accounts is the first step in establishing your social media presence, but the real work is when creating a content strategy. A social media content strategy lays out what you will post and how often you will post. The two most significant elements of a content strategy are relevant and consistent content. You cannot have a successful social media presence without either of these, and neglecting one of these elements won’t work either.

Relevant content ensures that what you post provides your followers with a better idea of who you are as a companywhether it be an upcoming event, product release, or insight into how you source your products. These allow customers to stay informed and up to date on your business.

Consistent content allows your business to stay in the minds of your followers. Finding the right balance between too much and too little content can be difficult. Posting too often can drive followers away as they may view it as spam. Additionally, posting too little can get your message lost in the sea of other voices. Posting multiple times a week should be the minimal initial goal for your social media marketing strategy.

Social Media Packages

SEO Design Chicago offers social media packages for nearly every social media platform. Our social media packages can be used for businesses of all sizes and go from basic social media packages to enterprise social media packages. We offer tailored content creation and social media management services to fit your business’s goals.

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Why Social Media Matters

Did you know that 68% of adults who have a social media account are on Facebook? Did you know that there are 2.27 billion active users in a month and nearly 1.5 billion active users every day? How about the fact that 35% of adults have an Instagram account? And 500 million are using that account every single day! One billion use their account at least monthly.

Approximately 590 million people registered on LinkedIn, and these people aren’t just looking for jobs. They’re also looking for connections and services that can help them in the future. Each of these platforms has a lot going on regarding followers.

If all of those numbers and all those millions and billions of people aren’t getting you thinking about joining these platforms, they absolutely should be. But of course, you may not have the time or the ability to go through and post on these platforms all the time. The big three, Facebook, Instagram, and LinkedIn, are the minimum accounts you should create for your business, and if you don’t have them yet, you’re missing out on massive levels of potential.

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What to Post on Social Media?

When it comes to posting on social media, it can get a little complicated. People don’t know what they should be posting or what interests their followers on social networks. We’ll dive into some of the most popular things you can post and talk about just how many people are following you just for these reasons.

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Customer Feedback – People want to see feedback from others, and they want to know that you have worked with other people before. Sharing customer feedback on your page is why as many as 16% of people follow a retail brand (as an example), and you can bet a large percentage of people are also looking at what others are saying to give them advice on buying.

High-Quality Information – People on LinkedIn want to learn something from you. They want the content you’re posting to teach them something new or give them information that they can use in the future (not just for purchasing a product).

Providing information that educates people is one way you can do better on this platform. Though users on Facebook and Instagram aren’t as interested in learning those new things, offering educational and more professional content is still a good idea. One example is sharing content from your website, such as a blog post.

New Product Information – If someone already likes you and already buys from you, then they’re going to want to know more about the new products that you have available. They want you to post about that new product or service.

Don’t just post once when it comes out, either. Post leading up to a release to get people interested. As many as 60% of people following a retailer say it’s to keep up on the newest products.

Great Images – Images are definitely going to get people interested in you and the people who haven’t heard of you are more likely to see you if you have great images. For example, Instagram puts accounts into everyone’s feed related to hashtags that you use, like, or follow.

You could show up in someone’s feed without them ever knowing who you were before. You want to take advantage of that opportunity and the only way they’re going to look at you twice, or even read the caption you wrote, is if the image in front of them is beautiful.

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Sales Information – Everyone wants to know how to save money, and one of the best ways to learn about sales is your social media pages. Give out coupons and discounts on your social media profiles, and make sure that you’re talking about the traditional sales that are going on, too. As many as 62% of people follow retail brands for this exact purpose.

Other Information – You can share different information on your social media. People like to see funny stories, news, or anything that might be interesting in your topic area. 23% of people say they follow retailers because they share exciting or funny content. Don’t feel like you need to be super serious all the time. People like to laugh and to have fun, and they appreciate you helping them do it with amusing content marketing.

What Social Media Platforms Stand For

You’re thinking about posting on these platforms and now you know more about the content you should be putting on each of them, but how do you know what to post where? Social media management and content creation provides you with an opportunity to showcase your expertise and build trust in your brand.

You want to make sure that you stand out on each of the social media platforms you use, so it’s crucial to know how you can use them and what you should be doing to get the right people to pay attention.

When it comes to social media content creation, things will be a little different on Facebook than on LinkedIn, and they’ll be different on both of those platforms compared to Instagram. Let’s take a look at what each of these is most known for, according to recent studies.

Facebook – Facebook is the platform of the Millennials and Gen Xers. Users between approximately 22 and 53 use this platform more than any other (nearly 90%). However, Baby Boomers and Gen Z are not far behind, with high 70% usage rates. But what is Facebook known for? For businesses, it’s a way to connect with people using a combination of text and images. It allows for long-form content creation with a very high word limit. It also lets you upload pictures, albums, items for sale, and more. On top of that, you can share basic information about your business to make it easier for people to get in touch with you.

Instagram – Instagram is primarily popular among Gen Z, with approximately 77% using it. The popularity drops quite drastically the older the age group, with Millennials using it at around 62%, Gen X at 35%, and Baby Boomers at only 19%. The focus is on eye-catching images because the first thing anyone sees while scrolling down their feed is the image that you post. You can upload up to 10 images at a time, adding text. Don’t forget the hashtags that will help people find you and the content you’re posting.

LinkedIn – Here, you will find most users are within the Millennial to Gen X age group and beyond. Approximately 61% of the people using this platform fall between 30 and 64 years of age, with nearly 25% between 18 and 29. Here, your focus is on creating a solid page for yourself and your business and making sure that you’re sharing high-quality content and articles that will portray you as an expert in your field. As you do this, you gain connections with other people who will see you as someone to pay attention to. Whatever you may have heard about LinkedIn, there’s a lot of information sharing going on here.

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Working With Us on Social Media

We work with you to determine the goals you have for your social media presence. We can make sure that all of your platforms are getting the attention they need. Also, we take a look at the budget you have to work with, and then we optimize all of your social media profiles to make sure that you’re taking advantage of everything you possibly can.

Additionally, we look at how to optimize your social media for the industry you’re in and reach the right demographic in each of these profiles. Not only that, but we create the social media posts that you need to engage with your audience and get them more interested in what you have to offer.

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Creating high-quality and engaging posts gets people to interact with you and, when they interact, you have a higher chance of showing up on more feeds. Not only that, but you’re going to get more people seeing who you are and moving from your social media pages directly to your website. From there, they could decide to make a purchase.

You want to make the process of finding yourself, going to your page, going over to your website, and making a purchase as quick and straightforward as possible. You don’t want anyone to get stuck or bored along the way. We can make sure that all of that happens for you.

We design our posts to highlight your services or highlight the stories you want to tell. They focus on providing the information that people are looking for and providing beautiful images and videos that will highlight you, your offerings, and even your customers.

All of these things can be even more important in feeds like Instagram. However, for your LinkedIn profile, it’s important to establish you as an expert. In these posts, we make sure we’re doing just that. We showcase your knowledge through the posts we provide and the articles we link through your profile.

Additionally, we’ll provide you with the results of everything we’re doing so you’re not left in the dark. You’ll get complete reports that let you measure the success of each of those social media posts.

You’ll get to see what efforts we’re putting into the process, and you can check out the traffic that’s coming through in real-time as a result of each of those posts. That will help you see what you can expect and the quality of work that we provide each time you trust us with your accounts.

Social Media FAQ

While we’re at it, why don’t we take a closer look at a couple of frequently asked questions when it comes to social media? We’ll take a look at what people want to know when they’re trying to get their business social media content creation off the ground and what you should know, whether you decide to work with us or try and go at it on your own.

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Should I Be On Every platform?

You know the platforms out there because you probably have personal accounts on most, if not all, of them. The most popular are Facebook, Twitter, Instagram, Pinterest, Snapchat, and LinkedIn.

Should you be on all of those platforms? That depends. If you can manage every one of these accounts to the fullest and you can maximize your return from all of them, then go for it.

Unfortunately, they’re not going to get you the same kind of return on your investment of time and money. That’s why our social media strategies focus only on Facebook, Instagram, and LinkedIn. These are the three platforms that will get you the most return while putting in the least effort. If some of your platforms will suffer by going for all of them, then it’s best to stick to these three and forget the rest.

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Should I Post the Same Thing On Each Platform?

You want to avoid doing this. Sure, you can post about the same thing, but you want to do it in different ways on different social media platforms. For example, on Facebook, you can write out a great story and really explain what’s going on and then add a picture or two to get people clicking to read more.

On Instagram, however, you need to focus on the picture (or a few pictures) as the number one aspect and then add some text that compliments those pictures. On LinkedIn, you need high-quality, professionally-written content. That means, even if your topic is the same for all of these, you need to go about presenting it differently.

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Should I Spend Money on Social Media Ads?

There is some benefit to spending money on advertising, especially with the changes going on with Facebook and Instagram. These two platforms are starting to penalize business owners by making it harder to show up in feeds. LinkedIn ads can also help your business show up even more. As a result, you may want to spend some money creating ads that will go out to your target audiences.

On the other hand, you can start with a more organic process and post quality and exciting content like we’ve talked about already. A social media campaign that includes a mix of these two things will be the best way to maximize the amount of traffic you’re getting to your pages.

Overall, social media content creation is going to be an extremely important part of your process, and you want to make sure that you’re optimizing everything you can to get people to your pages, no matter where they are.

Trust Us With Your Social Media Content

In today’s landscape, social media is more critical than ever before. It is vital to share quality content and follow best practices frequently. At SEO Design Chicago, we have an experienced social media team. Let us make sure that you are sharing engaging and compelling content. Whether you need to focus on a single platform or run ads across several platforms, we’ve got you covered.

Contact SEO Design Chicago to discover how we can transform your social media presence.

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