Working With Us on Social Media
We work with you to determine the goals you have for your social media presence. We can make sure that all of your platforms are getting the attention they need. Also, we take a look at the budget you have to work with, and then we optimize all of your social media profiles to make sure that you’re taking advantage of everything you possibly can.
Additionally, we look at how to optimize your social media for the industry you’re in and reach the right demographic in each of these profiles. Not only that, but we create the social media posts that you need to engage with your audience and get them more interested in what you have to offer.
Creating high-quality and engaging posts gets people to interact with you and, when they interact, you have a higher chance of showing up on more feeds. Not only that, but you’re going to get more people seeing who you are and moving from your social media pages directly to your website. From there, they could decide to make a purchase.
You want to make the process of finding yourself, going to your page, going over to your website, and making a purchase as quick and straightforward as possible. You don’t want anyone to get stuck or bored along the way. We can make sure that all of that happens for you.
We design our posts to highlight your services or highlight the stories you want to tell. They focus on providing the information that people are looking for and providing beautiful images and videos that will highlight you, your offerings, and even your customers.
All of these things can be even more important in feeds like Instagram. However, for your LinkedIn profile, it’s important to establish you as an expert. In these posts, we make sure we’re doing just that. We showcase your knowledge through the posts we provide and the articles we link through your profile.
Additionally, we’ll provide you with the results of everything we’re doing so you’re not left in the dark. You’ll get complete reports that let you measure the success of each of those social media posts.
You’ll get to see what efforts we’re putting into the process, and you can check out the traffic that’s coming through in real-time as a result of each of those posts. That will help you see what you can expect and the quality of work that we provide each time you trust us with your accounts.
Social Media FAQ
While we’re at it, why don’t we take a closer look at a couple of frequently asked questions when it comes to social media? We’ll take a look at what people want to know when they’re trying to get their business social media content creation off the ground and what you should know, whether you decide to work with us or try and go at it on your own.
Should I Be On Every platform?
You know the platforms out there because you probably have personal accounts on most, if not all, of them. The most popular are Facebook, Twitter, Instagram, Pinterest, Snapchat, and LinkedIn.
Should you be on all of those platforms? That depends. If you can manage every one of these accounts to the fullest and you can maximize your return from all of them, then go for it.
Unfortunately, they’re not going to get you the same kind of return on your investment of time and money. That’s why our social media strategies focus only on Facebook, Instagram, and LinkedIn. These are the three platforms that will get you the most return while putting in the least effort. If some of your platforms will suffer by going for all of them, then it’s best to stick to these three and forget the rest.
Should I Post the Same Thing On Each Platform?
You want to avoid doing this. Sure, you can post about the same thing, but you want to do it in different ways on different social media platforms. For example, on Facebook, you can write out a great story and really explain what’s going on and then add a picture or two to get people clicking to read more.
On Instagram, however, you need to focus on the picture (or a few pictures) as the number one aspect and then add some text that compliments those pictures. On LinkedIn, you need high-quality, professionally-written content. That means, even if your topic is the same for all of these, you need to go about presenting it differently.
Should I Spend Money on Social Media Ads?
There is some benefit to spending money on advertising, especially with the changes going on with Facebook and Instagram. These two platforms are starting to penalize business owners by making it harder to show up in feeds. LinkedIn ads can also help your business show up even more. As a result, you may want to spend some money creating ads that will go out to your target audiences.
On the other hand, you can start with a more organic process and post quality and exciting content like we’ve talked about already. A social media campaign that includes a mix of these two things will be the best way to maximize the amount of traffic you’re getting to your pages.
Overall, social media content creation is going to be an extremely important part of your process, and you want to make sure that you’re optimizing everything you can to get people to your pages, no matter where they are.