Working With Us on Social Media
We can make sure that all of your platforms are getting the attention that they need. We do this by working with you to determine the goals you have for your social media presence. We also take a look at the budget you have to work with and then we set to work optimizing all of your social media profiles to make sure that you’re taking advantage of everything you possibly can. We look at how to optimize you for the industry that you’re in and to reach the right demographic in each of these profiles. Not only that but we create the social media posts that you need in order to engage with your audience and get them more interested in what you have to offer.
Creating high quality and engaging posts is the way to get people to interact with you and when they interact you have a higher chance of showing up on more feeds. Not only that but you’re going to get more people seeing who you are and moving from your social media pages directly to your website as well. And from there, they could decide to make a purchase. You want to make the process of finding you, to going to your page, to going over to your website, and then to making a purchase as quick and simple as possible. You don’t want anyone to get stuck or bored along the way. We can make sure that all of that is happening for you.
Our posts are designed to highlight your services or to highlight the stories that you want to tell. They focus on providing the information that people are looking for but also providing beautiful images and videos that are going to highlight you, your offerings and even your customers. All of these things can be even more important in feeds like Instagram. For your LinkedIn profile, however, it’s important to establish you as an expert and for these types of posts we make sure we’re doing just that. We showcase your knowledge through the posts that we provide and the articles that are linked through your profile.
Even more, we’ll provide you with the results of everything that we’re doing so you’re not left in the dark. That means you’ll get full reports that will let you measure just how successful each of those social media posts are. You’ll get to see what efforts we’re putting into the process and you can check out the traffic that’s coming through as a result of each of those posts. That’s definitely going to help you see what you can expect and the quality of work that we provide each time you trust us with your accounts.
Social Media FAQs
While we’re at it here, why don’t we take a closer look at a couple of frequently asked questions when it comes to social media? We’ll take a look at what people want to know when they’re trying to get their business social media content creation off the ground and what you should know, whether you decide to work with us or you decide to try and go at it on your own.
Should I be on every platform?
You know the platforms that are out there because you probably have personal accounts on most, if not all of them. The most popular right now are Facebook, Twitter, Instagram, Pinterest, SnapChat and LinkedIn. So, should you be on all of those platforms? That depends. If you can manage every one of these accounts to the fullest and you can really maximize your return from all of them then go for it. Unfortunately, they’re not going to get you the same kind of return on your investment of time and money. That’s why we focus only on Facebook, Instagram and LinkedIn. These are the three platforms that are going to get you the most while putting in the least. If some of your platforms are going to suffer by going for all of them then it’s best to stick to these three and forget the rest.
Should I Post The Same Thing On Each Platform?
This is something you should try to avoid doing. Sure, you can post about the same thing, but you want to do it in different ways. For example, on Facebook you can write out a great story and really explain what’s going on and then add a picture or a couple pictures to get people clicking to read more. On Instagram, however, you need to focus on the picture (or a few pictures) as the number one aspect and then add some text that compliments those pictures. On LinkedIn you need high quality, professionally written content. That means, even if your topic is the same for all of these, you need to go about presenting it in a different way.
Should I Spend Money on Social Media Ads?
There is some benefit to spending money on advertising, especially with the changes that are going on with Facebook and Instagram. These two platforms are starting to penalize business owners by making it harder for them to show up in feeds. LinkedIn ads can also help you show up even more as a business. As a result, you may want to spend some money creating ads that will go out to your target audiences. On the other hand, you can definitely start with a more organic process and work on simply posting quality and interesting content like we’ve talked about already. A mix of these two things is generally going to be the best way to go in order to really maximize the amount of traffic that you’re getting to your pages.
Overall, social media content creation is going to be an extremely important part of your process and you want to make sure that you’re optimizing everything you can to get people to your pages, wherever they are.