What is On-Page SEO?

On-page SEO optimization refers to SEO efforts that are implemented on your own website. Optimizing each web page of your website can do wonders for your SEO. By updating and continuing to maintain your website, making sure that it fulfills the requirements of search engine web crawlers, you are allowing for your web pages to be more easily found and displayed when someone searches for you.

When it comes to putting together an SEO Strategy, On-Page SEO is one of the most direct aspects in our control, an imperative operation when it comes to improving your overall SEO. Some of the most direct efforts that can be made to improve your on page SEO are including internal links, properly formatting each page, and including relevant keywords. All of these adjustments are things that can be done within your control. By taking actions such as increasing page keywords, your web pages will rise in the keyword ranking system, resulting in increased traffic from search engines. On-page SEO refers to both the content on the web page and the HTML source code.

On-Page SEO Services

SEO Design Chicago’s SEO specialists will ensure your website is fully optimized and that both the content and source code works to increase your search engine rankings, whether you have an existing SEO strategy or are just starting out. Google is becoming more sophisticated in analyzing websites and pages so it is more important than ever to have a solid SEO backbone for your website and that backbone starts with on-page SEO.

The last few decades of the internet have been a learning period of what works and what doesn’t when it comes to success in search results. During this period, search engines have found the best ways for them to source the information they need to populate search results. By doing so they have set unofficial rules for how to boost web traffic. Of course you can still exist on the internet and not abide by these rules but if you are looking to increase your search results and show up at the top of searches you need to modernize and abide by these guidelines.

Our on-page SEO optimiozation services include: keyword research and tracking, SEO driven content, HTML source code tagging, and reporting.

Keyword Research

Ensuring your website is coded correctly with all appropriate SEO tags, alt tags, and imagery will increase your ability to be seen on search engines like Google and Bing. More impressions on search engines mean more opportunities for traffic to your website.

SEO Driven Content

Content, Content, Content.You keep hearing these words on the web and from other business owners. SEO Design Chicago develops and targets custom content to maintain and improve your online web presence.

Source Code Tagging

SEO Design Chicago will ensure all relevant meta tags are filled in and that page listings on search engines are pertinent and informative.

On-Page Optimization

When it comes to optimizing your SEO, there are many things that can enhance your on-page efforts. Improving the content on your web pages is a great place to start. By adding and adjusting keywords, revising the writing style, and implementing more internal links you can get a start on making your website more SEO friendly. If you are worried about taking the right actions in making these adjustments SEO Design Chicago provides many optimization packages. Every effort in optimization helps put you ahead of your competitors. With everyone completing for the first page results of a Google search, no effort is doing too much.

Getting the attention of the search engine algorithm is one thing but getting real people to view and actually interact with you is another thing. Making sure the information on your web pages are not only relevant but comprehensive is another factor. The algorithm may be serving you to potential clients but that position might not stay for long if people aren’t spending an adequate amount of time on your page or returning to it for further details.

On-Page SEO vs Off-Page SEO

So we’ve gone into explaining a bit about On-Page SEO optimization but you might have been hearing about Off-Page SEO as well and are wondering what makes it different? While On-Page SEO has to do with that you provide yourself on your webpages, Off-Page SEO (Also referred to as Off-Site SEO) deals with that isn’t provide by you about your website. The most popular example of Off-Page SEO is news articles talking about your business. Getting external entities to write about and discuss your business is a great tactic when it comes to SEO because it shows that someone else is talking about you.

When other sources are talking about you it signals to search engines to take more of a notice of you. Not only are there more results to populate with your name on them but the variety shows that people are more likely to take interest in you. It’s one thing if your website is always talking about how great you are but its a lot more genuine to have others back up those claims. Potential customers might not have any idea who you are to begin with, its hard for them to make an initial judgement based on your words but if an external source that they already trust starts talking about you it makes that leap of faith a lot less extreme for them.

Some of the best types of Off-Page SEO are reviews, announcements, and interviews. A lot of this traffic can be generated through PR efforts but that isn’t the exclusive source. Something as basic as a Yelp review page can drive your SEO up. While the time honored phrase “all publicity is good publicity” can be applied here because more mentions, good or bad, will lead to more results. It’s important to maintain a positive image, as that will reflect on you business. The scary thing about Off-Page SEO vs On-Page SEO optimization is that it is out of your control what people post about you. It can be a blessing or a curse but having a off-page presence is definitely vital to improved SEO.

Keywords and Their Importance in On-Page SEO Optimization

Keywords are some of the key phrases that people are searching most when looking for something in a search engine. These are the words that trigger the search engine to grab certain search results over others. There are a lot of different factors that a massive array of algorithms, such as one used for a search engine, take into account when generating its results but keywords are a strong variable they consider.

When outlining their algorithm, Google has stated that “The most basic signal that information is relevant when a webpage contains the same keywords as your search query.” While this isn’t the only factor that plays into their algorithm’s determination, it is the first barrier of entry to pass. If you do not have the proper keywords, signifying that Google should consider your webpage, than you will immediately loose out on that opportunity. All search engines have their own unique algorithms that they use but keywords are a big component of all of them, considering it is a much easier variable to track that some of the other elements that determine an accurate search result.