On-Page SEO

SEO Design Chicago takes the confusion out of on-page SEO optimization by doing a full analysis of your site’s on-page SEO and then implementing changes geared toward increasing search engine rankings. Learn about how our on-page SEO services can help your business.

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What is On-Page SEO?

On-page SEO optimization refers to SEO efforts that you implement on your own website. On-page SEO is commonly referred to as technical SEO. Optimizing each web page of your website can do wonders for your SEO. By updating and continuing to maintain your website and making sure that it fulfills the requirements of search engine web crawlers, users can find your website easily and search engines will display it when someone searches for you.

When it comes to putting together an SEO Strategy, on-page SEO is one of the most direct aspects in our control. Therefore, it is an imperative operation when it comes to improving your overall SEO. Some of the most direct efforts that can be made to improve your on-page SEO are including internal links, properly formatting each page, and including relevant keywords. All of these adjustments are things that can be done within your control. By taking actions such as increasing page keywords, your web pages will rise in the keyword ranking system, resulting in increased traffic from search engines. On-page SEO refers to both the content on the web page and the HTML source code.

Learn about the differences between on-page SEO vs off-page SEO.

On-Page SEO Services

SEO Design Chicago’s SEO specialists ensure your website is fully optimized and that both the content and source code work to increase your search engine rankings, whether you have an existing SEO strategy or are just starting out. Google is becoming more sophisticated in analyzing websites and pages so it is more important than ever to have a solid SEO backbone for your website and that backbone starts with effective on-page SEO services.

The last few decades of the internet have been a learning period of what works and what doesn’t when it comes to success in search results. During this period, search engines have found the best ways for them to source the information they need to populate search results. By doing so, they have set unofficial rules for how to boost web traffic. Of course, you can still exist on the internet and not abide by these rules, but if you are looking to increase your search results and show up at the top of searches, you need to modernize and abide by these guidelines.

Our on-page SEO optimization services include keyword research and tracking, SEO-driven content, HTML source code tagging, and reporting.

Keyword Research

SEO Design Chicago will code your website correctly with all of the appropriate SEO tags, alt tags, and imagery, which increases your ability to be seen on search engines like Google and Bing. More impressions on search engines mean more opportunities for traffic to your website.

Source Code Tagging

SEO Design Chicago will ensure all relevant meta tags are completed and that page listings on search engines are pertinent and informative.

SEO-Driven Content

Content, content, content. You keep hearing these words on the web and from other business owners. SEO Design Chicago develops and targets custom content to maintain and improve your online web presence.

On-Page Optimization

When it comes to optimizing your SEO, there are many things that can enhance your on-page efforts. Improving the content on your web pages is a great place to start. By adding and adjusting keywords, revising the writing style, and implementing more internal links, you can get a start on making your website more SEO-friendly. If you are worried about taking the right actions in making these adjustments, SEO Design Chicago provides many optimization packages. Every effort in optimization helps put you ahead of your competitors. With everyone competing for the first page results of a Google search, no effort is too small.

Getting the attention of the search engine algorithm is one thing, but getting real people to view and actually interact with you is another. On-page optimization makes sure the information on your web pages is relevant to the user’s query that brought them to your page. The algorithm may be serving you to potential clients, but that position might not stay for long if people aren’t spending an adequate amount of time on your page or returning to it for further details.

On-Page SEO vs Off-Page SEO

What are the differences between on-page SEO vs off-page SEO?

We’ve gone into explaining a bit about on-page SEO optimization, but you might have been hearing about off-page SEO as well and are wondering what makes them different. While on-page SEO has to do with what you provide on your webpages, off-page SEO, also called off-site SEO, deals with what you don’t provide on your website. The most popular example of off-page SEO is news articles talking about your business. Getting external entities to write about and discuss your business is a great tactic when it comes to SEO because it shows that someone else is talking about you.

When other sources are talking about you, it signals to search engines to take more notice of you. Not only are there more results to populate with your name on them, but the variety shows that people are more likely to take interest in you. It’s one thing if your website is always talking about your greatness, but it’s a lot more genuine to have others back up those claims. Potential customers might not have any idea who you are, so it’s hard for them to make an initial judgment based on your words. However, if an external source that they already trust starts talking about you, it makes that leap of faith a lot less extreme for them.

Some of the best types of off-page SEO are reviews, announcements, and interviews. A lot of this traffic can be generated through PR efforts, but that isn’t the exclusive source. Something as basic as a Yelp review page can drive your SEO up. The time-honored phrase “all publicity is good publicity” can be applied here because more mentions, good or bad, will lead to more results. It’s important, however, to maintain a positive image because that reflects on your business. The scary thing about off-page SEO vs on-page SEO optimization is that what people post about you is out of your control. It can be a blessing or a curse, but having an off-page presence is definitely vital to improving your SEO.

Keywords and Their Importance in On-Page SEO Optimization

Keywords are the key phrases that people are searching most when looking for something in a search engine. These are the words that trigger the search engine to grab certain search results over others. There are a lot of different factors that a massive array of algorithms, such as one used for a search engine, take into account when generating its results, but keywords are a strong variable they consider.

When outlining their algorithm, Google has stated that “The most basic signal that information is relevant when a webpage contains the same keywords as your search query.” While this isn’t the only factor that plays into their algorithm’s determination, it is the first barrier of entry to pass. If you do not have the proper keywords that tell Google to consider your webpage, then you will immediately lose out on that opportunity. All search engines have their own unique algorithms that they use, but keywords are a big component of all of them, Keywords are a much easier variable to track than some of the other elements that determine an accurate search result.

Source Code Tagging and Meta Descriptions for On-Page SEO

Source code and meta description optimization are often overlooked in on-page SEO. This is mainly due to the fact that they aren’t as front facing as keywords and content creation. While not completely hidden away, source code optimization often has to do with more subtle aspects of your website. Some ways in which source code can be optimized for search results are through alt text, schema markup, and meta descriptions. Making sure images are titled in a relevant manner, fixing any URL links that might be inaccurate or lengthy, and writing relevant and concise schema text are some tactics that can help your website benefit in search results.

Creating Relevant Content for SEO

Content creation is one of the best recommendations when it comes to improving a website’s SEO. Creating content for your website offers a solution to many of the issues websites have when it comes to needing search optimization improvement. Content creation tactics such as blog writing can be a great place to add keywords to your website as well as a way to create more places for people to find you online.

Creating content for your website can come in many different forms, especially depending on your industry, but the most universal is content writing through a blog. Text-based content is still the easiest for web crawlers to scan for search result information. Text content can be translated easier, if need be, and consumed at any pace. Writing out highly searched subjects such as instructions, announcements, and updates can be a great way to drive search traffic to your website. You don’t need to do all of this writing yourself. SEO Design Chicago has a team of skilled writers who can write on a variety of subjects with search engine optimization in mind.

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