In a world where Google is as omnipresent as it is, its important to remember that it isn’t the only browser available. Bing is Microsoft’s signature browser. Due to this, it is a viable option for people, especially if they are looking for an alternative to Google. Caters to a different audience than Google and advertising on Bing allows for you to reach them.
Bing has over 800 million unique monthly users and 12 billion monthly searches. These users are more inclined to stick with Bing rather than use other search engines and web browsers. This is a significant demographic and you will be missing out on them if you don’t make the efforts to advertise directly to them.
Advertise on Bing
Bing is the default search engine provider for many Windows platforms. Drive more customers to your business with the right keywords for search engine marketing. Your Bing Ads campaign is not a set it and forget it campaign. To get the highest return on investment, it must be monitored and have adjustments made during the campaign.
Bing caters to a different audience than other web browsers, such as Google and Firefox. By reaching out to this audience you are expanding your companies digital reach and heightening your visibility. People often forget that these other audiences exists. While your competitors might be advertising through Google, there’s a good change they haven’t even considered Bing.