Website Audit Services

SEO Audit Services

Are you unsure why your website isn’t ranking better on Google? As SEO experts we will identify the issues and can recommend fixes and even perform these with our specialized backend website audit team.

Our performance recommendations through our SEO audits will have you ranking closer to #1 quicker! 

Analytics Audits

Data is the most important thing for an eCommerce site or any site that has ROI’s. If your data collection capabilities are not set up correctly, you may have reporting issues that affect your bottom line. Our website audits can find and help address this.

Why do you need a Professional SEO Audit?

Agencies, marketing directors, and business owners request Website Audits for a number of reasons. Our SEO audits and services packages can identify tracking errors, payment processing errors and even security vulnerabilities for the following platforms:

39% of people will stop engaging with a website if images won’t load or take too long to load – Sweor

E-Commerce Website SEO Audit Services

One of the reasons that business owners and agencies use SEO Design Chicago is for their website audit and SEO audit services for eCommerce websites.  We take a complete look under the hood and don’t just give you an automated list.  We identify SEO issues for e-commerce sites and also the tools and services that create that data.

      • Keyword research
      • eCommerce competitor review
      • Site structure analysis
      • HTTP / HTTPS suggestions
      • SEO Content strategy review
      • Google Analytics review
      • Site speed analysis
      • URL structure suggestions
      • 301 redirect review
      • Canonical website errors
      • Tag reviews (H1, Title, Alt, etc.)

What Does a Website Audit Cover?

A website audit is a great thing to do periodically even if your site seems to be running fine. There may be underlying issues and concerns that are not visible on the front end of the site which could be detrimental to the overall health of your website. The audit is designed to identify issues with the website’s architecture.
Here are some of the items that are covered in a website audit:

      • Overall Health of the Site
      • Functionality
      • Security
      • Website Performance
      • User Engagement
      • User Experience
      • Traffic

The health and upkeep of your website should be the top concern of your business

Website Content Audit

A thorough website audit will go over much more than just skimming the surface of your site. The content on your site will be examined. We do not simply look at the number of keywords that you have, but the website audit will check to see if the content is working. Some additional items we check for:

  • Site loading speed

  • Ease of using your site

  • Ease of shopping on your site

  • Ease of reading content

  • Informational quality of content

  • Freshness of content

SEO Audit

27% of shoppers have abandoned carts because the checkout process was too complicated. (Truelist)

Website Audit Reasons

There are many situations in which you may want a website audit. It could be running slowly or just be time for a checkup.

These are circumstances in which you definitely need a website audit:

  • Website was inherited and needs to be audited for errors or problems
  • Website was created overseas and agencies want to make sure that everything is setup correctly
  • Agencies or Business owners are unfamiliar with certain platforms and need website audit of different CMS Platforms

Website Audits are a necessary process to help keep your website healthy and running smoothly.

Website Audit Reasons

Website Audit Frequency

How often your website should be audited is a common question. Years ago, the industry average was an annual audit. However, with the rapidly changing web environment we are facing now, annual checks may not be sufficient. Google algorithm updates seem to be released more and more often now and keeping up with them alone is difficult for any business.

Therefore, it is now recommended that you perform a complete website audit once per quarter. By doing so, you will make sure that you are seeing the best results form your efforts on your site.

SEO Design Chicago can help you with your website audit today. Reach out and find out what kind of difference it will make.

Website security

How valuable is the data on your website?

A website audit will check on the security and the vulnerability of your site. If your site is susceptible to breaches, we will identify that. Whether you run an ecommerce store, a financial institution website, or an intelligence firm site, we can help you to identify areas of insecurity so that you can rest easy knowing that your data is secure.

A website audit can identify areas that hackers may be searching for on your site.

Website security Audit
Small Business Website Audit

SEO Audits for Small Business

The size and scope of your business is completely irrelevant to your need for a website audit. Small businesses are in just as much need of a website audit than a large company.

Actually, smaller businesses would benefit more from an SEO audit and SEO strategy update. Studies show that almost one third of all small businesses have no search engine presence at all!

Website Crawlability

Can your site be crawled? This is perhaps the most important part of your website audit. A website that cannot be crawled by the Google bots is virtually worthless. It will not have any SEO value and visitors will never be able to find you organically.

Our website audit will make sure that your site is crawlable and that all the pages are available to the bots that you want.

learn about Google search console
Website crawling
Conversion rate Optimization Audit

Conversion Rate Optimization Audit

Our website audit will look at your conversion rates. These types of audits will review the process that occurs when conversions happen and what happens if they are lost. By using this feature of a website audit, you will be able to better understand and have more insight into what makes your visitors convert.

It also helps to optimize content on your site, landing pages, and forms. By optimizing these aspects of your site, users are going to be more likely to convert when visiting your site.

learn more about conversion rate optimization

Negative SEO Audits

There are occasions in which competitors may engage in nefarious SEO practices in order to ruin the reputation of your business or your website specifically. An SEO audit can search out and find these practices so that they can be addressed and corrected immediately.

Negative SEO can often go unnoticed and can be damaging to your company without your knowledge for years. Don’t let all of your hard work go to waste.

Negative SEO Audit
Google Updates

Remain on Top of Google Updates

Google’s algorithms update periodically and in order for your website to perform the best, you need to keep up with the changes. An SEO audit will help you with  that.

Our SEO audit analysts can help you to identify which of your webpages are drawing the best search engine results in the latest Google algorithms.

our glossary has Google update examples

Avoid a Google Penalty

Our complete audits will review factors that could, left unchecked, end up resulting in a Google Penalty for you. A Google Penalty is one of the worst things that could happen to your website. As a result, your site position will be drastically reduced in search results. That is the best case scenario. Worst case would be having your website completely removed from search results.

This has happened to businesses that have knowingly or unknowingly violated Google’s terms of service. Don’t let this happen to you. Let SEO Design Chicago audit your site for an errors today.

Learn about Google penalties
Google Penalties

What happens After the Website Audit is Complete.

After your website audit has been competed, you will have a great deal of information that you can use in order to improve your website and your business.

You will receive a report which will list any issues that have been found. Your website audit findings report will also include ways to resolve these issues. Many of them you will be able to accomplish yourself if you have the time. Your website could start running more smoothly right away.

A website audit will allow for your website to improve and grow. They are an important measure of your site’s success. After making the recommended adjustments, your site should rank higher in search engines which will increase traffic and sales.

Increase Traffic

Drive new traffic to your website and business by having a properly optimized Google My Business listing page.

Drive Performance

Your Google My Business listing can help get you more exposure and opportunities to be found in Google search and Google Maps.

Grow Your Business

You are getting customers now without paying for advertising on Google.

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