Search Engine Optimization & SEO Strategy

Our data-driven approach delivers consistent, long-term results.

• SEO audit
• Competitor analysis
• Strategy development
• Implementation
• Monitoring
• Reporting and optimization

In today’s ecosystem, professional search engine optimization and content marketing are vital to a website’s success. Increasing a website’s visibility leads to growth in sales, profit, and leads.

61% of marketers say growing SEO/organic presence is a high inbound marketing priority (HubSpot)

Our comprehensive SEO services are tailored to your business. Every strategy is backed by data and built around your goals.

With 68% of all online experiences beginning with a search engine, strong search presence is essential for business growth. SEO is the process of targeting specific keywords where a website “wins” online searches.

Mobile-first indexing makes responsive design critical. Presenting the best page speeds on both desktop and mobile is essential for business growth.

SEO Design Chicago is a top-ranked digital marketing firm with decades of SEO experience. High search rankings generate higher conversion rates. Let us build your SEO foundation for long-term success.

A successful SEO strategy contains many different components. Here’s what Chicago SEO experts recommend to help you gain high-quality links and rank on Google.

Content, content, content. You keep hearing these words on the web and from other business owners. SEO Design Chicago develops and targets custom content to maintain and improve your online web presence. This drives additional organic traffic to drive higher keyword rankings.

Our writers can help you create content by getting to know your business and how you represent yourself. There are plenty of interesting subjects to write about in any industry and each of these subjects can be easily converted into a web page or blog post.

Great content is about using a keyword clustering method with a mix of focused keywords and long tail keywords. Great content with linkable assets and anchor text can help you in the long term by increasing referral traffic and organic ranking.

On-page SEO refers to SEO efforts made by an SEO agency directly to your own website. Ensuring your website is coded correctly with all of the appropriate SEO tags, alt tags, and imagery will increase your ability to be seen on search engines like Google and Bing. Search engines are always updating their algorithms, making SEO a constantly changing industry.

Core web vitals is one of the most important topics that webmasters and business owners are focused on in the past few years. Google is placing an increased emphasis on page loading speed as well as mobile SEO. Mobile pages need to be a focus since almost all users are now using mobile devices to browse the web and not just performing desktop searches.

Structured data should be a component of all SEO campaigns. Using structured data properly allows you to earn structured snippet placements for search terms that can land at the top of the page.

There is always room to update and expand on any pre-existing SEO tactics to make sure your website is up to date. More impressions on search engines mean more opportunities for traffic to your website.

Link building strategies, also known as backlinks, have changed many times over the years. SEO Design Chicago uses only the latest Google-approved link building strategies to increase links to your site and keyword ranking success for your website.

Good links can be difficult to achieve. Guest posting or guest blogging can help you to strengthen your link profile and should be a component of your link building tactics. Earning links takes time and consistent creation of amazing and relevant content.

By building a vast array of internal and external links, search engines are more enticed to source your web pages for results. Creating links and getting content indexed help to increase every website page ranking factor. We also are fully capable of cleaning up old, bad, or blacklisted links when needed.

For companies who focus locally or regionally, SEO Design Chicago can develop a successful local search strategy to increase visibility for potential customers in targeted geographic areas. We will use Google Local Services Ads and Google Business to ensure you have the best Google search ranking possible.

Local customers should use keyword research tools to develop a list of keywords based on local search intent to appear higher on Google Maps. Business listing updates and consistent NAP are vital to increasing rankings and local search results.

In addition to Google Business, you can use Bing Places for your business’s local listing to reach a wider audience. Our targeted SEO-driven content, on-page SEO, and keyword research will increase traffic to your website for the specific cities, towns, suburbs, or neighborhoods you wish to target.

Keywords are the defining variable when it comes to formulating search results. These specific words and phrases hold a unique value based on how many people are searching for them. Our specialized SEO team will research and determine the best target keywords for your market and create a SEO campaign strategy based upon those keywords and your goals.

The best keywords are unique to each business and its industry. Finding opportunities that are underrepresented in high traffic searches is what we do best. Building a list of keywords should be your top digital marketing priority before taking action.

New content should be created often, and content should also be refreshed from time to time to get the maximum benefits of SEO activities. Search engines recognize when there are new versions of a page with updated content.

The great thing about working online is that all data is trackable, lending itself to be reported with ease. Once we get started working on your SEO, we can report our findings and results on a regular basis. Our experts will provide reports detailing your traffic, top referring keywords, search engine activity, and an overall site evaluation as your campaign progresses.

Numbers talk and being able to show exactly how well our work has been done so far allows us to know where to focus our efforts in the future. We are confident in our ability to better your online presence and we know our reports will demonstrate that.

When it comes to maintaining an online presence, there’s no better investment than SEO. By implementing a strong SEO strategy, your business stands out among billions of search results.

Whether starting from scratch or refining an existing strategy, SEO Design Chicago provides full-service support with dedicated specialists who know what works.

SEO Design Chicago offers premier SEO consulting services. By having a dedicated and knowledgeable consultant you can ensure you are getting the best insight into SEO strategies and implementation. Knowing where to increase SEO efforts and which methods to use can save you valuable time in research and maintenance.

We can make sure that your web pages are robust in content, links, and relevant keywords. By providing a clear and concise strategy, and putting our expertise to use in enacting those plans, we can provide you with real results. By tracking activity from the start of our partnership through our efforts, you’ll be able to see clearly how your SEO has improved.

Over 70% of marketers agree SEO outperforms PPC for generating sales. We offer five core types of SEO services working together to build sustainable organic growth.

On-page SEO refers to SEO efforts that are made on your own web pages in order to boost search traffic. Your website is the central hub when it comes to your company’s online presence. It should be a place where any customer or potential customer goes to find out anything they need to know about you.

Your website should house comprehensive web pages with optimized content and title tags that cover all aspects of your business. This offers a multitude of options for search engines to draw from when it comes to fulfilling search queries.

Some of the most important factors for successful on-page SEO are optimizing meta descriptions and alt text. By labeling images with an accurate representation of what they are, you show search engines why your content should move closer to the top page of Google for a specific term. Alternative text is also an important requirement for ADA-compliant websites.

Also, you can improve your on-page SEO through keyword research and implementation, which is showcased in the content you create. Knowing which keywords are relevant to your business is an essential SEO task. Finding which keywords are being searched for, but are underrepresented in search results, is the true goal when it comes to finding good keywords.

Once you have these keywords, you’ve got to put them into action. The best way to do this is by creating content around them. Making web pages on your website that hold these keywords will not only drive traffic, but they will fill your website with informative pages that can be referenced at any time. Many keywords are questions for which a potential customer might be searching.

Technical SEO refers to all of the SEO tasks that don’t relate to creating content. Many of these tasks pertain to fixing possible website operation issues. Some of these technical SEO tasks are mobile display capabilities, loading speeds, website architecture, and security. These website updates all help modernize your website, keeping it professional and on par with what your competitors are offering.

By updating your website, you are doing more than just changing how things look. When we work to improve a client’s website, there are always performative reasons for why we make changes. With so many people visiting websites on their phones, it’s important to have a mobile display that not only looks nice but operates in a smooth and effective manner so that these visitors are receiving the same viewing experience as those on a desktop.

With the updates to Google PageSpeed Insights, it is essential that all of your web pages are optimized for mobile devices and load as quickly as possible. Internal links pointing to outdated content or 404 errors need to be corrected.

Making sure your website loads efficiently saves viewers from potential headaches. A website that is hard to navigate is a digital maze. It can be hard to house an influx of web pages without having a clear plan for how they should be laid out. A site’s architecture can be just as important as its content.

Having a verified, secure website is a barrier of defense that makes everyone feel a little safer operating on the internet. Moreover, security is important for SEO because Google prioritizes secure websites over unsecured websites in search results. There are a multitude of technical elements to strengthen on your website in order to improve user experience and SEO.

Off-page SEO is the twin to on-page SEO. The main difference here is that off-page SEO encapsulates all SEO efforts made outside of your website. These are all of the other links, accounts, and listings that have your name associated with them on the internet. Social media accounts, Google and Bing maps listings, reviews, and news articles mentioning your business are all examples of off-page SEO.

All of these different types of off-page SEO are important to boosting your company’s SEO because they show your array of influence on the internet. It’s one thing for a potential customer to read about how great you are from your own website. However, when they see that others feel that way as well and are willing to write about it on the internet, it makes a stronger statement.

The ultimate goal for SEO is to have a variety of different sources show up mentioning you when someone searches for your business or industry.

Some ways to boost your off-page SEO are through increasing your social media presence. Once people are following and interacting with your account, the traffic will start to drive itself. A strong social media content creation strategy should encompass multiple platforms. Furthermore, you should maintain a consistent posting schedule. This will draw in and increase followers and leads to more interest in your business.

Ecommerce SEO deals with many of the aforementioned SEO components and adds additional web design factors that contribute to on-page and technical SEO factors. Properly optimized parent pages and product pages can make your conversion rates and website traffic soar.

Local search engine optimization is a service offered by most SEO companies. Local relevance is especially important for service-based businesses. Acquiring a higher spot on the Google map pack can bring in high quality local traffic that is searching for a specific item or service.

There are many tools that you can use in order to develop a strategy for keyword research. Many of Google’s internal tools offer the best insight into new keyword ideas. Google Trends is a great place to discover what’s popular in different regions. You can see what queries are popular by state, city, or even country.

Google Keyword Planner is a great tool to help you create effective Google Ads campaigns. Additionally, it is a useful tool for SEO. The keyword planner can help you to choose what keywords you may want to include in your blogs or service pages based on the historical traffic in your city or country.

No two businesses are alike. We offer custom SEO packages designed around your specific goals, budget, and competitive landscape — from local SEO for small businesses to enterprise-level solutions.