Off-Page SEO is the twin to On-Page SEO, the main difference here is that Off-Page SEO encapsulates all SEO efforts made outside of your website. These are all of the other links, accounts, and listings that have your name associated with them on the internet. Social media accounts, Google and Bing maps listings, reviews, and news articles mentioning your business are all examples of Off-Page SEO.
All of these different types of Off-Page SEO are important to boosting your company’s SEO because they show your array of influence on the internet. It’s one thing for a potential customer to read about how great you are from your own website but when they see that others feel that way as well, and are willing to write about it on the internet it makes for a much stronger statement.
Having a variety of different sources show up mentioning you when someone searches for your business or industry is the ultimate goal for SEO.
Some ways to boost your Off-Page SEO are through increasing your social media presence. Once people are following and interacting with your account the traffic will start to drive itself. Having a strong social media content creation strategy that utilize multiple platforms and keeps a consistent posting schedule, will draw and increase in followers and lead to more interest in your business.
Social media isn’t the end all of Off-Page SEO but it where most people spend their time on the internet. Advertising and growing a following can lead to new business as well as a fun way to show your business to the world.
There are many tools that you can use in order to develop a strategy for keyword research. Many of Google’s internal tools offer the best insight into new keyword ideas. Google trends is a great place to discover what’s popular in different regions. You can see what queries are popular by state, city or even country.
Google Keyword planner is a great tool to help you create effective Google ads campaigns. It is also a great tool for SEO. The keyword planner can help you to choose what keywords you may want to include in your blogs or service pages based on the historical traffic in your city or country.