Search Engine Optimization – SEO Strategy

In today’s ecosystem Professional SEO Services are vital to a websites success. When you increase a website’s visibility and search presence, this leads to an increase of sales, profit, and leads for your website.

61% of marketers say growing SEO/organic presence is a high inbound marketing priority (Hubspot)

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SEO Design’s Professional SEO Services include:

Ensuring your website and entire online presence is Search Engine Optimized is fundamental for your online success. You can have the best website, but if no one sees it, then you might as well not have a website. SEO Design Chicago’s successful SEO packages have a proven track record of increasing website exposure and increased conversions. Search engine optimization is the lifeline of online marketing, and we offer our clients comprehensive, affordable and professional SEO services to help you get higher rankings.

SEO Chicago

SEO Design Chicago offers a multitude of techniques and practices that can lead to drastic results. We can help you rise above your competition and stand out among the many voices that reside on the internet. Some of what we can do is detailed below.

What does SEO stand for?

A successful SEO strategy contains many different components. Learn what the components Chicago SEO experts recommend to help you gain high quality links and rank on Google.

SEO Driven Content

Content, Content, Content. You keep hearing these words on the web and from other business owners. SEO Design Chicago develops and targets custom content to maintain and improve your online web presence.

Our writers can help you create content by getting to know your business and how you represent yourself. There are plenty of interesting subjects to write about in any industry and each of these subject can be easily converted into a web page or blog post.

On-Page SEO

On-Page SEO refers to SEO effort made directly to your own website. Ensuring your website is coded correctly with all appropriate SEO tags, alt tags, and imagery will increase your ability to be seen on search engines like Google and Bing. Search engines are always updating their algorithms making SEO a constantly changing industry.

There’s always room to update and expand on any preexisting SEO tactics to make sure your website is up to date. More impressions on search engines mean more opportunities for traffic to your website.

Link Building

Link building strategies, also known as backlinks, have changed many times over the years. SEO Design Chicago uses only the latest Google approved link building strategies to increase keyword success on your website.

By building a vast array of internal and external links, search engines are more enticed to source your web pages for results. We also are fully capable of cleaning up old, bad, or blacklisted links when needed.

Local SEO

For companies who work locally or regionally, SEO Design Chicago can develop a successful local search strategy to increase visibility for potential customers in targeted geographic areas. We will use Google Local Services Ads and Google My Business to ensure you have the best Google search ranking possible. Local customers should use keyword research tools to develop a list of keywords based on local search intent to appear higher on Google Maps.

Our targeted SEO driven content, on-page SEO, and keyword research will increase traffic to your website for the specific cities, towns, suburbs, or neighborhoods you wish to target.

Keyword Research / Strategy

Keywords are the defining variable when it comes to formulating search results. These specific words and phrases hold a unique value based on how many people are searching for them. Our specialized SEO team will research and determine the best target keywords for your market and create a strategy based upon those keywords and your goals.

The best keywords are unique to each business and the industry they are in. Finding opportunities that are under represented in high traffic searches is what we do best. Building a list of keywords should be your top digital marketing priority before taking action.

Activity Reports

The great thing of working online is that all data is trackable lending itself to be reported with ease. Once we get started working on your SEO, we can report our findings and results on a regular basis. Our experts will provide reports detailing your traffic, top referring keywords, search engine activity, and an overall site evaluation.

Numbers talk and being able to show exactly how well our work has done so far allows us to know where to focus our efforts in the future. We are confident in our ability to better your online presence and know our reports will demonstrate that.

IMPORTANCE OF SEO

When it comes to maintaining an online presence there’s no better skill to invest your time into than SEO. SEO is the method of developing a better web presence via increased search results. There are many different actions to take in order to improve search numbers, such as an increase of content and implementation of precise keywords. By implementing and maintaining a strong SEO strategy you are ensuring that your business stands out among the billions of search results.

The internet has become a primary source of information when it comes to finding new products and services. With so much weight placed on the quality of your website, wealth of information you provide, and the ease of accessibility having top quality digital assets is a must.

Everyone is at their own starting point when it comes to improving their digital presence an SEO. Whether you have experience in SEO and online marketing or are just starting out, everyone can use some help in improving their current status.

With the digital landscape constantly changing at a rapid pace, it can be tough to keep up with the newest trends. Unless you are already someone who is dedicated to learning and implementing new tactics to their web presence it can be hard to provide quality efforts.

SEO Design Chicago can provide quality SEO strategies with full dedication and a experience. Our specialists can provide necessary skills to fulfill your SEO needs and objectives.

SEO Consulting

SEO Design Chicago offers premier SEO consulting services. By having a dedicated and knowledgeable consultant you can ensure you are getting the best insight into SEO strategy and implementation. Knowing where to increase SEO efforts and which methods to use can save you valuable time in research and maintenance.

We can make sure that your web pages are robust in content, links, and relevant keywords. By providing a clear and concise strategy and putting our expertise to use in enacting those plans, we can provide you with real results. Tracking activity from the start of our partnership through our efforts, you’ll be able to see clearly how your SEO has improved.

SEO Consulting Services

Types of SEO

There is no one way to improve SEO. When it comes to creating a successful SEO strategy there are multiple different components that need to be addressed in order to improve your SEO as a whole. While SEO Design Chicago offers a multitude of SEO related services, there are three main aspects that all businesses can find value in when improving their SEO. The three main types of SEO are

On-Page SEO
Technical SEO
Off-Page SEO.
Keyword Strategies

There are many different elements that going into each of these different types of SEO but following an SEO strategy that incorporates all of these different focuses is a must.

On-Page SEO

On-Page SEO refers to SEO efforts that are made on your own web pages in order to boost search traffic. Your website is the central hub when it comes to your company’s online presence. It should be a place where any customer or potential customer goes to find out anything they need to know about you. A website that houses comprehensive web pages covering all aspect of a business can offer a multitude of options for search engines to draw from when it comes to fulfilling search queries.

Some of the most important factors for successful on page SEO are optimization of meta descriptions and alt text. By labeling images with an accurate representation of what they are, you show search engines why your content should move closer to the top page of Google fore a specific term. Alternative text is also an important requirement for ADA compliant websites.

Some of the best ways to improve your On-Page SEO are through keyword research and implementation, which is showcased in the content you create. Knowing which keywords are relevant to your business is an essential SEO task. Finding which keywords are being searched for but are underrepresented in search results is the true goal when it comes to finding good keywords.

Once you have these keywords you’ve got to put them into action. The best way to do this is by creating content around them. Making web pages on your website that hold these keywords not only will drive traffic but they will fill your website with informative pages that can be referenced at anytime.

Many keywords are questions that a potential customer might be searching for. You can answer these questions and let customers know that you have everything that they need.

Technical SEO

Technical SEO refers to all of the SEO tasks that don’t relate to creating content. Many of these tasks pertain to fixing possible website operation issues. Some of these technical SEO tasks are mobile display capabilities, loading speeds, website architecture, and security. These website updates all help modernize your website, keeping it professional and on par with what your competitors are offering.

By updating your website you are doing more than just changing how things look. When we work to improve a client’s website there are always performative reasons for why we make changes. With so many people visiting websites on their phone, its important to have a mobile display that not only looks nice but operates in a smooth and effective manner so that these visitors are receiving the same viewing experience as those on a desktop.

With the updates to Google PageSpeed Insights it is essential that all of your web pages are optimized for mobile devices and load as quickly as possible. Internal links pointing to outdated content or 404 errors need to be corrected.

Making sure your website loads efficiently not only saves viewers from potential headaches but also saves you from having to deal with potentially bigger problems like site outages. A website that is hard to navigate is a digital maze. It can be hard to house an influx of web pages without having a clear plan to how they should be laid out.

A site’s architecture can be just as important as its content. Having a verified, secure, website is a barrier of defense that makes everyone feel a little more safe operating on the internet. If you are a retailer or any other type of business that directly collects customer’s personal information on your website it’s vital to have a safe and secure website. It is also important for SEO because a search engine like Google will prioritize secure website over unsecured websites in search results.

There are a multitude of technical elements to strengthen on your website in order to improve user experience and SEO and we can be the ones to help you figure out what needs to be done.

Off-Page SEO

Off-Page SEO is the twin to On-Page SEO, the main difference here is that Off-Page SEO encapsulates all SEO efforts made outside of your website. These are all of the other links, accounts, and listings that have your name associated with them on the internet. Social media accounts, Google and Bing maps listings, reviews, and news articles mentioning your business are all examples of Off-Page SEO.

All of these different types of Off-Page SEO are important to boosting your company’s SEO because they show your array of influence on the internet. It’s one thing for a potential customer to read about how great you are from your own website but when they see that others feel that way as well, and are willing to write about it on the internet it makes for a much stronger statement.

Having a variety of different sources show up mentioning you when someone searches for your business or industry is the ultimate goal for SEO.

off page seo

Some ways to boost your Off-Page SEO are through increasing your social media presence. Once people are following and interacting with your account the traffic will start to drive itself. Having a strong social media content creation strategy that utilize multiple platforms and keeps a consistent posting schedule, will draw and increase in followers and lead to more interest in your business.

Social media isn’t the end all of Off-Page SEO but it where most people spend their time on the internet. Advertising and growing a following can lead to new business as well as a fun way to show your business to the world.

Keyword Strategies

There are many tools that you can use in order to develop a strategy for keyword research. Many of Google’s internal tools offer the best insight into new keyword ideas. Google trends is a great place to discover what’s popular in different regions. You can see what queries are popular by state, city or even country.

Google Keyword planner is a great tool to help you create effective Google ads campaigns. It is also a great tool for SEO. The keyword planner can help you to choose what keywords you may want to include in your blogs or service pages based on the historical traffic in your city or country.

Custom SEO Packages for your Business

Reach out to SEO Design Chicago today to find out how we can help your business. We have been providing SEO services to our clients for over a decade and know what works. We have experience with all sorts of industries and we can help your business as well.

Our dedicated SEO team has the capabilities of helping you rank higher on keywords that are relevant to your business so that you will appear higher in search engines. We’ll begin with an SEO Analysis and determine a path forward. By ranking higher, you will have more clicks and more customers.

Contact us today to see what plan we can create and customized search engine optimization packages for your business specifically!