Analytics and Reporting

Google Tag Manager

Google Tag Manager is a free tool that will let you add small bits of marketing code on to your app or website. It works together with Google Analytics to provide data. Google Tag Manager allows your website to track more data and more events. It can be trained to track specific events on your site in order to have a more in-depth understanding of users’ behaviors. Some of the more common uses of Google Tag Manager are remarketing and heat mapping.

Although it helps to make marketing easier, it is by no means a simple tool to use without training. Most web developers spend years perfecting their knowledge. SEO Design Chicago has the knowledge and the years of experience to not only set up the coding correctly, but to analyze it for you as well.

Google Search Console

Google Search Console helps measure your site’s level of performance. Additionally, it helps to adjust any errors and helps identify strengths on your site. For example, it will tell you if there is malware on your site. Search Console can also tell you what keywords are being used to get to your site.

Google Search Console is also where you can go to have your site crawled by Google bots. If you add a new page to your site or make significant changes, it would be a good idea to request that your page be reindexed so that the freshest material is available to Google. Search Console is also very effective at measuring your pages’ CTRs and traffic. You can assess what is working on your higher ranking pages and then apply that to the lower ones in order to make your entire site more successful.

Adobe Analytics

Adobe Analytics is a powerful tool that gives its users a tremendous amount of opportunity to use data to understand customer trends and to improve a website. It provides real-time analytics and segmentation through various marketing channels.

As digital marketing has evolved, it has become much more important to evolve with the industry. Gone are the days of simply tracking visits and page views. In order to really understand your customers, you need to measure traffic sources, the effectiveness of your content, engagement with multimedia, and customer paths. Instead of trying to understand who is coming to your website, you need to know why they are coming to your website. This allows you to know the best products or the best pages to show them. With Adobe Analytics, you have all of this information at your fingertips.

Twitter Analytics

With Twitter analytics, you can analyze each of your individual tweets and gain a better understanding of all of your followers. Twitter offers tools that allow you to adjust your tweets and account to better reach your audience. Additionally, Twitter has a campaign dashboard that helps you to optimize your Twitter ads campaigns. It lists impressions, results, engagement rates, and cost per result.You can segment these results or view them holistically. The results can be seen by:

• Different Objectives
• Individual Campaigns
• Individual Tweets
• Targeting Criteria

Twitter also has conversion tracking to follow up on the ads you serve to view their results.

YouTube Analytics

YouTube is one of the largest search engines in use today and attracts millions of visitors. It is also the largest video platform with almost two billion monthly users. YouTube has their own specific analytics reporting. There are three unique segments which offer reporting:

• Earnings reporting
• Watch time reports
• Internaction reports

Omniture Analytics

Omniture Analytics, also known by Adobe Omniture, was a marketing tool that was created in the mid-1990s. It has since been bought by Adobe and Omniture Analytics runs under the Adobe Analytics name today. It was a powerful tool used as an alternative or comparison to Google Analytics when it was first released.