Is Instagram Advertising a good option for your business?

How to Advertise on Instagram

Instagram Advertising allow businesses to tell their stories and showcase their products through the use of images. Using Instagram for Business, you can target ads using visual content. Instagram photo ads give you the platform to share it with even more people.

On a platform dominated by photos and videos there are many opportunities to advertise in unique and engaging ways. Whether it be informational videos or photos that showcase your product. These ads can fit naturally into the layout of Instagram while providing awareness and clarity of your product or service.

Instagram Advertising is fully integrated with Facebook Ads. You get the benefits of Facebook’s superior campaign customization options, diverse formatting, and assorted targeting capabilities combined with Instagram’s high engagement.

Types of Instagram Ads

Instagram Advertising allows you to use 6 different types of ads:

  • Photo Ads
  • Video Ads
  • Carousel Ads
  • Collection Ads
  • Story Ads
  • Ads in the Explore Section

It’s a great idea to use A/B Testing with Instagram Ads to see what works better for your specific niche. We like to use multiple different combinations to discover what combinations deliver the highest ROI and the greatest reach

These 6 types of advertising allow for different users to be reached in different ways. We can help you find out how your target demographic uses Instagram in order to focus efforts in the right direction.

Instagram is a massive player in the grand scheme of social media platforms. Considering Instagram is based around only posting pictures and videos, so many subcultures and topics of interests have found a way to express themselves and connect.

For a platform with such a precise social method, Instagram has found the key to engagement and connectivity. On a platform where 4 billion likes are generated per day, its clear that Instagram users are passionate and dedicated to the content they see. When it comes to advertising we know that we can reach those audiences.

Instagram Ads Strategy

The first place to start when advertising on Instagram is to build an advertising strategy. Knowing what to do Whether you have a current digital advertising strategy or you are completely new, SEO Design Chicago can help you create a strategy or adapt a strategy that will work for you. We can discuss what your needs and expectations are for advertising and start outlining your objectives. 

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Instagram Advertising Objectives

Before starting an Instagram advertising strategy we need to establish what you want to get out of these ads. Are you looking to generate new business? Are you looking to expand into a new demographic? Do you have an upcoming event or product release that you would like to promote? Knowing your end goal expectations is a great place to start. Whether you already have a clear goal in mind or have just started thinking about digital advertising in general, we can help actualize these objectives.

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What Instagram Advertising Method is Best For You?

With so many options available for Instagram advertising its important to know which method best fits your needs. Depending on your objectives, you may find different strategies more fitting than others. When we take a look at the demographics of who you would like to reach we can better focus our efforts. By taking into account all of the different ways to advertise on Instagram we can create an array of ads that will target the right kinds of people. There isn’t just one basic method that works for everyone but applying different strategies and avenues of advertising we can find the perfect match

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Cost of Advertising on Instagram

Instagram ads are managed through Facebook Ads Manager and operate on a similar payment system. There are a lot of different elements that factor into the cost of an Instagram ad. Some of these factors are the location in which you want to advertise, the length of the campaign, or demographic reach you are looking for. At SEO Design Chicago we will help you find the answers to these questions so that you aren’t paying more than you should.

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