How to Advertise on Instagram
Instagram Advertising allow businesses to tell their stories and showcase their products through the use of images. This is particularly true in the United States. Using Instagram for Business, you can target ads using visual content. Instagram photo ads gives you the platform to share it with even more people.
On a platform dominated by photos and videos, there are many opportunities to advertise in unique and engaging ways. Your Instagram campaign can include informational videos or photos that showcase your product, influencer marketing, or unique content creation. These ads campaigns can fit naturally into the layout of Instagram while providing awareness and clarity to your product or service.
Instagram Advertising is fully integrated with Facebook Ads. You get the benefits of Facebook’s superior campaign customization options, diverse formatting, and assorted targeting capabilities combined with Instagram’s high engagement. If you already use Facebook advertising, you should consider advertising on Instagram.
Types of Instagram Ads
Instagram Advertising allows you to use 6 different types of ads:
- Photo Ads
- Video Ads
- Carousel Ads
- Collection Ads
- Story Ads
- Ads in the Explore Section
It’s a great idea to use A/B Testing with Instagram Ads to see what works better for your specific niche. We like to use multiple different combinations to discover what deliver the highest ROI and the greatest reach.
These 6 types of advertising allow for different users to be reached in different ways. A good Instagram marketing company will help you find out how your target demographic uses Instagram in order to focus efforts in the right direction.