How to Advertise on Instagram
Instagram Advertising allow businesses to tell their stories and showcase their products through the use of images. Using Instagram for Business, you can target ads using visual content. Instagram photo ads give you the platform to share it with even more people.
On a platform dominated by photos and videos there are many opportunities to advertise in unique and engaging ways. Whether it be informational videos or photos that showcase your product. These ads can fit naturally into the layout of Instagram while providing awareness and clarity of your product or service.
Instagram Advertising is fully integrated with Facebook Ads. You get the benefits of Facebook’s superior campaign customization options, diverse formatting, and assorted targeting capabilities combined with Instagram’s high engagement.
Types of Instagram Ads
Instagram Advertising allows you to use 6 different types of ads:
- Photo Ads
- Video Ads
- Carousel Ads
- Collection Ads
- Story Ads
- Ads in the Explore Section
It’s a great idea to use A/B Testing with Instagram Ads to see what works better for your specific niche. We like to use multiple different combinations to discover what combinations deliver the highest ROI and the greatest reach
These 6 types of advertising allow for different users to be reached in different ways. We can help you find out how your target demographic uses Instagram in order to focus efforts in the right direction.