Google AdWords vs. Google Ads – What’s the Difference? What’s the difference between Google AdWords and Google Ads? Essentially, Google Ads is just a rebrand of Google AdWords, but a few things have changed. Why? The goal of Google Ads is to make it easier to advertise on partner pages for every level of business; […]
18
Mar
Mar
Email marketing is the most cost-effective tool you can use to reach your customers and clients. New products, new promotions, and general company news can be easily relayed to thousands and more. The great aspect of email marketing is you have a platform that can relay any type of message. Simple copy regarding a new […]
05
Feb
Feb
Are potential customers even seeing my Google Ads? When customers begin to have interest in a product or service, their ubiquitous first point of research is now the search engine, and that search engine is most likely Google. Internet users now search Google over 70,000 times per second, and with the rise of smartphones and […]
30
Jan
Jan
If you manage or own a business, you undoubtedly have a website; and if you have a website, you more than likely are using Google Analytics. If not, stop now, do not pass go, and do not collect $200 – you’re missing out on game-changing (and free!) insights that over 90% of top websites depend […]
10
Jan
Jan
As a business owner or stakeholder, you’re proud to take your company’s reputation and success personally. You’ve spent more than a few months perfecting your happy-hour menu, fine-tuning your merchandise mix, or training your all-star customer service team, and you’re certain all the hard work, effort, and attention to detail will bring nothing but praise […]
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