Digital marketing and advertising blog

Content engagement is an essential part of growing your business. But what is audience engagement and why is it important? Where does [...]

Advertising Digital Advertising Tips

Impression vs Click

In website marketing, the terms impression and click come up more often than others. As a business or company that uses website [...]

Search Engine Optimization Tips SEO SEO Tips

Attributes of a Technical SEO Agency

At this point, you have probably heard about the benefits of SEO and why every company or business needs SEO. But you [...]

Search Engine Optimization Tips SEO SEO Tips

First Page SEO Guarantee: If You See This, Run!

Search engine optimization, or SEO, is a string of techniques that are used to increase your rank in search results. The ultimate [...]

Search Engine Optimization Tips SEO SEO Tips

Common SEO Mistakes

With so many different sources to learn about search engine optimization, or SEO, it can be difficult to narrow down what information [...]

Marketing Social Media Tips Testimonials

Social Strategies That Work for Banking

It may seem out of the ordinary for a bank to have a social media marketing strategy. But, a bank that implements [...]

Web Design Website Design Tips Website Development Tips

When is a One Page Website a Good Business Idea?

When you’re first creating a website, it is normal to want to make it the best it can be. Although some people [...]

Digital Advertising Tips YouTube

All About YouTube TrueView In-Stream Ads

YouTube is one of the most popular social media platforms of our time, with millions upon millions of videos. YouTube has served [...]

Content Search Engine Optimization Tips SEO SEO Tips Writing Careers

SEO Writing Tips

Search engine optimization or SEO for short, is an integral part of how your website will increase its page rank, decrease bounce [...]

Marketing

Marketing Strategies That Work for Hedge Funds

Digital marketing is a great way for hedge fund managers to build brand awareness and attract quality leads to their firm. In [...]

Content Marketing

Best Practices for Managing Content

Creating consistent, high-quality content is a crucial component of your small business’s marketing strategy. Effective content marketing shows the world that you’re [...]

Email Marketing Tips

How Can You Undo an Email in Gmail and Outlook 365?

Whether you’re sending out emails to clients, customers, employees, or in your personal life, emails are everywhere. When writing these emails, there [...]

Marketing

The Future of Content Marketing Trends

October 14, 2021

Marketing and its trends move at the speed of light. At least it feels that way when you’re brainstorming a new campaign [...]

Video

What Are Video Link Best Practices?

Some of the most popular content online these days are videos. Just like any other form of content, there is an ideal [...]

Web Design Website Design Tips

Why You Need a Mobile Optimized Website Now

It is no secret that everyone these days is constantly on their phones. In fact, about 60% of online traffic for goods [...]

Marketing Web Design

Should Your Website Open Links in a New Window for SEO?

High-quality links—both internal and external—are crucial to search engine optimization. But when it comes to SEO and the user experience, you might [...]

Search Engine Optimization Tips Search Engines SEO SEO Tips

How to Search for Words on a Page

Searching for specific words on a page can be challenging at times. Many applications are designed with built-in tools to help find [...]

Advertising Marketing

Digital Marketing Solutions That Can Help Small Businesses

As a small business, your focus may be on how to get your group of customers through the door by relying on [...]

Web Design Website Design Tips Website Hosting Tips

How Can I Improve My Page Load Speed?

Page load speed is an important factor for websites hoping to improve their place in search rankings. The page speed metric plays [...]

Instagram

What is a Good Engagement Rate on Instagram?

Influencer or small business, it’s no secret that a key to growing your brand online lies in your Instagram engagement rate. In [...]

Digital Advertising Tips Marketing

What Are B2B Digital Marketing Strategies?

B2B digital marketing strategies are key to a successful B2B business model. In this article, we will discuss B2B digital marketing vs [...]

Content Creation Tips Marketing

The Importance of Case Studies for Websites

Case studies are a powerful tool to increase sales and drive conversions. The importance of case studies should not be underestimated. They [...]

Google Algorithms Tips Google Tools

What Are Core Web Vitals and Why Should You Care?

In May 2020, Google announced that they would be rolling out their new core web vitals. This new set of metrics enhances [...]

Advertising Digital Advertising Tips Geofencing Tips

What is IP Target Advertising?

In digital marketing, being able to specifically target certain internet users can have a lot of benefits. By reaching out to customers [...]

Advertising Content Instagram Media

How to Promote On Instagram

Instagram has hundreds of millions of daily active users, making it one of the best free tools for reaching your target market. [...]

Advertising Content Content Creation Tips

Social Strategies for Snow Removal Companies

Social media and advertising is more important in marketing than ever before! It is crucial for businesses to have some sort of [...]

Analytics & Data

How Can You Check Your Backlink Profile?

If you are new to SEO, you may not have heard of a backlink profile. Backlinking is an extremely important aspect of [...]

Content Content Creation Tips SEO Tips

Image SEO: How to Optimize Images for Search Engines

Images are an important part of creating engaging content for internet audiences. Whether you write articles for blogs or online newspapers and [...]

Google Algorithms Tips Search Engine Optimization Tips SEO SEO Tips

The Best Way to Increase Your Domain Authority

October 7, 2021

An important aspect of a website’s rankings online is its trust and domain authority. The latter concept refers to a ranking score [...]

Email Marketing Tips

Best Ways to End an Email

October 7, 2021

You have crafted your email, created the perfect subject line, made your ideas clear, and edited for typos – only to be [...]

Analytics & Data Google Analytics Tips Google Tools

How to Remove Bot Traffic from Google Analytics

October 6, 2021

Google Analytics is a free tool that helps you analyze and understand where traffic to your website is coming from. However, bot [...]

Artificial Intelligence Website Security

reCAPTCHA v2 vs v3: Which is Best?

October 6, 2021

reCAPTCHA v2 vs. reCAPTCHA v3: does reCAPTCHAv3 really prevent bots while making it easier on us regular humans? Well, it depends. There [...]

Google Analytics Tips

New Features in Google Analytics 4 Properties

October 6, 2021

Google Analytics 4 is a new kind of property with different reports than the properties in Universal Analytics. Properties contain Google Analytics [...]

Ecommerce Web Design Website Security

How to Prevent Credential Stuffing Attacks

October 4, 2021

You might have read about credential stuffing and credential cracking attacks in the news, what you might not know is that any [...]

Content Content Creation Tips Website Security

How to Avoid Content Theft

October 2, 2021

Content theft is terrible, but unfortunately, it’s also all too common. You work hard on your content, and it helps you generate [...]

Google Ads Google Ads Tips

How Does Search Advertising Work?

October 1, 2021

Search advertising is a very effective marketing technique that helps to place ads in front of users who search for a specific [...]

Search Engine Optimization Tips SEO SEO Tips

How to Increase Your Google Ranking Without Risking a Penalty

October 1, 2021

Google processes over 3.5 billion searches every day. With so much incoming traffic, it is easy to see why a website’s Google [...]

Content SEO

How Do Active Voice and Passive Voice Affect SEO?

September 30, 2021

Content writing is the process of planning, writing, and editing web content, typically for digital marketing purposes. Content writing is important for [...]

Search Engine Optimization Tips SEO SEO Tips

The Benefits of Hiring an SEO Company

September 29, 2021

Every business needs to establish an online presence in order to grow and thrive in the current marketing landscape. While your company [...]

Marketing

The Best Guide to Interactive Marketing

September 29, 2021

In the current day and age, consumers desire individualized marketing techniques that speak to their unique wants without directly expressed interest. This [...]

Schema Markup SEO WordPress Tips

Use Images Responsibly and Display an Image License

September 29, 2021

Protecting your images online has always been a challenge. Almost anyone can search for an image and use it however they like—even [...]

Marketing

The Best Marketing Department Structures

September 28, 2021

Marketing is essential to a business’s success. How you decide to structure your marketing department will define how successful your business will [...]

Search Engine Optimization Tips SEO SEO Tips

Are Fixed-Price SEO Packages Worth It?

Creating a marketing budget for your company can be a difficult process. First, you will have to take factors like paid advertising, [...]

Search Engine Optimization Tips SEO SEO Tips

Best SEO Title Length

At first, a web page’s title tag may not seem like an important factor in your overall SEO strategy. However, effective SEO [...]

Link Building Tips SEO SEO Tips

What Are Backlinks?

In simple terms, backlinks are links that bring you from one website to another. In SEO, backlinks are often called inbound links [...]

Content Content Marketing

How Do You Measure Content Marketing ROI?

Anyone running a content marketing campaign should be aware of its return of investment (ROI). It is necessary to know what is [...]

Advertising Analytics & Data

How Do PPC Ads Work?

September 23, 2021

This article will only scratch the surface of what PPC ads or pay-per-click ads are and how PPC advertising is used. To [...]

Email Marketing Tips Marketing

Benefits of Targeted Email Marketing

September 21, 2021

Before discussing targeted email marketing, it is important to have some background about email marketing itself. What is email marketing and what [...]

Search Engine Optimization Tips SEO SEO Tips

The Basics of Cannabis SEO

September 21, 2021

If you have found yourself looking to increase traffic to your cannabis site, you may have considered cannabis SEO. Whether your operation [...]

Facebook

What is the Facebook Pixel Helper?

September 21, 2021

If you are someone who utilizes Facebook as an advertising medium, you could benefit from the Pixel Helper extension. As one who [...]

Ecommerce Ecommerce Integration Tips WooCommerce WordPress Tips

Best WooCommerce Accounting Software Options

September 20, 2021

We know that for many WooCommerce store owners, accounting can be a struggle. You’ve opened your WooCommerce store, you’re selling your products, [...]

Digital Advertising Tips SEO

Difference Between Organic and Paid Traffic

September 17, 2021

There has long been a debate between marketers about which kind of traffic their business should be focusing on. Organic and paid [...]

Search Engine Optimization Tips SEO SEO Tips

When and When Not to Add Meta Descriptions

September 17, 2021

A web page’s meta description is an important piece of information that provides context for search engines. These small snippets of text [...]

Ecommerce

What Are Some of the Best Conversion Operation Tools to Use?

September 14, 2021

Conversion operation tools are integral for operating and optimizing any e-commerce website. Every business or marketing team has a goal to meet. [...]

Advertising Twitter

Twitter Advertising Tips and Strategies

September 14, 2021

If you’re ready to start advertising on Twitter, we’ve got the best Twitter advertising tips. Twitter is still a highly influential platform. [...]

Marketing Social Media Tips

Social Strategies for Spas

September 14, 2021

If you are looking to improve your marketing tactics for your beauty salon or day spa business, you’re in the right place! [...]

Advertising Content Content Creation Tips Marketing

How Does Rich Content Help Your Brand?

Rich content has been creating recent buzz in the world of digital advertising. This article will take a dive into what exactly [...]

Google Analytics Tips Google Analytics Tips

How Do You Set Up Google Analytics Filters

If you have ever looked at your search engine data and been overwhelmed, you could benefit from Google Analytic filters. These filters [...]

Search Engine Optimization Tips SEO SEO Tips

Is Cheap SEO Bad?

Cheap SEO has the potential to cause more harm than good for your business. It can produce favorable results and rankings initially, [...]

Instagram Social Media Tips Video

How to Build a Lead Generation Website

If your company is worth its salt, you should be interested in building a lead generation website. It’s only natural that as [...]

Analytics & Data Web Design Website Design Tips

Website Conversions and Why They Matter

You may have heard of the term website conversions, but you may not fully understand what it means. In this article, we [...]

Content Content Creation Tips

How to Create Readable Content

Whether you are guest blogging, writing a news article, or running your own website, readable content is imperative. If your audience does [...]

Analytics & Data Search Engines SEO

Google Ranking Factors You Should Know

Knowing what search engine ranking factors determine your website popularity is more important than ever. This knowledge will allow you to fully [...]

Advertising Google Ads Google Ads Tips

Adwords Express Vs. Google Ads

If you are looking to increase your business’ exposure through online ads, you’ve probably heard of the Google advertising services known as [...]

Analytics & Data

How to Find Out Your Website Traffic

If you are looking to enhance your website, it would do you well to look into your website analytics, specifically your website [...]

Digital Advertising Tips Google Algorithms Tips

The Evolution of Intelligent Tracking Prevention

Online user data privacy is constantly changing. For years, marketers and advertisers have relied on this data to create targeted ads to [...]

Advertising Apps Social Media Tips

What is the Purpose of Triller?

In the fast-moving world of social media, it seems that there are new apps popping up every day. These social apps are [...]

Search Engine Optimization Tips SEO SEO Tips

Do National SEO Companies Differ From a Local Ones?

If you have been researching ways to rank higher on Google, you may have encountered the term “national SEO company.” As you [...]

Content Creation Tips SEO Tips

Flesch-Kincaid Grade Level for SEO

When it comes to writing high-quality website copy, it’s important to make sure that your writing is accessible to a variety of [...]

Ecommerce

E-Commerce Packaging Options: A Complete Guide

September 9, 2021

Online shopping has been steadily growing since the origins of the internet and so have the options for e-commerce packaging. Given the [...]

Content Photography SEO Tips

The Best Stock Photography Websites

September 9, 2021

The best websites to find stock photographs [...]

Content

What is Technical Writing?

September 9, 2021

If you’ve ever browsed through an instruction manual or read a contract before signing it, you may be familiar with technical writing. [...]

Content Marketing Facebook Social Media Tips

How Can I Use Hashtags on Facebook?

September 8, 2021

Have you ever asked yourself after scrolling past long lists of hashtags on Facebook, how do hashtags work? Rest assured, you are [...]

Google Reviews

How to Remove a Google Review 101

September 8, 2021

Reviews are an integral part of having a business. With Google being one of the most used search engines, Google reviews can [...]

Website Security

Steps to Creating a Secure Website

September 7, 2021

Creating a secure website is one of the most important things you can do for your business. This will not only protect [...]

Social Media Tips

Reasons Your Business Should Invest in Social Media Services

September 6, 2021

Social media runs the world in the 21st century, which is why so many companies invest in social media services. Apps like [...]

Search Engines

Your Guide to the Best Search Engines in 2021

September 6, 2021

Search engines are immensely important tools for marketing and SEO strategies. Most people overlook the value of other search engines and immediately [...]

Advertising Content Marketing

Why Market Research Is Important

September 5, 2021

Market research is an important component of digital marketing. The state of the market can determine if your business venture can survive. [...]

Analytics & Data SEO SEO Tips Tech Tips

SEO Coding and Its Importance for Your Business

September 5, 2021

SEO (search engine optimization) is one of the most powerful ways to market your business. Having the ability to reach your customers, [...]

Advertising Analytics & Data

How to Conduct a Competitor Backlink Analysis

September 5, 2021

A big part of running a business is making sure that you understand your competitors, which includes conducting a competitor backlink analysis. [...]

Advertising Branding Tips Content Content Creation Tips Marketing Media Social Media Tips

How to Increase Brand Awareness Using Social Media

Whether you have some experience building brand awareness or none at all, this article will help show you how to increase brand [...]

Advertising Analytics & Data Apps Branding Tips Content Instagram Marketing Social Media Tips

What Are the Best Instagram Aspect Ratios to Use?

Have you ever taken the perfect picture for your Instagram post, just to have it ruined by the automatic cropping feature? Or [...]

Advertising Content Marketing SEO SEO Tips Social Media Tips

What Is Pinterest SEO and How Can It Benefit Your Business?

If you are a blogger or business looking to reach a wider audience through Pinterest, you’re in the right place. Pinterest is [...]

Digital Advertising Tips On-Page SEO Search Engine Optimization Tips SEO SEO Tips

Best Ways to Combine SEO and PPC