Importance of Blog Marketing
There are many different ways to create content and inform customers, but there is no better way to improve your web SEO than writing blogs. There are two simple reasons for this. First, it allows for more pages associated with you and your website to exist, and it catches the attention of web crawlers. Second, having written content lets, you place more keywords directly on your website. These points play into each other as you have more keywords because you have more pages to place them. Additionally, these pages are getting attention from web crawlers because of the keywords. By working together, these components lead to a more robust SEO presence.
While higher internet speeds have led to a rise in video content being the most considerable use of bandwidth, writing still holds an important place in the sphere of online content. A video is ‘of the moment.’ Once it’s uploaded, you can’t change it. If the information in the video becomes outdated, that video becomes useless to viewers. The only way to fix this situation is by uploading a new video, which means you lose any traction from the original video. However, when it comes to updating a blog post, all you have to do is edit it. The link and page stay the same, as long as you don’t change them. Therefore, a blog post can serve as long-lasting content with minor adjustments.