Tracking activity on your site and collecting data with Google Analytics is a great start, but with Google Tag Manager you can really dive into your customers’ interactions with your website.

Google Tag Manager

Google Tag Manager allows you to take your data tracking to the next level! Not only does Google Tag Manager (GTM) connect with Google Analytics, it also records the activities that take place during the time when someone is on your site. Whether it be a form fill, abandoned form, or even scrolling down the page; GTM will offer more insights than just having an analytics tracking code installed.

In decades prior, marketers would track and analyze how a customers navigates your store. How do they shop? What catches their eye? Are there any correlations between what a customer sees and what they buy? Google Tag Manager allows you to do just this, just online rather than in person. By being able to track where visitors to your website go, how long they look at something, and what they end up doing are all valuable pieces of information that can influence how you operate in the future. The information that Google Tag Manager can reveal is truly vast and often more than just what you can initially imagine.

Tag Manager

SEO Design Chicago can help you setup your Google Tag Manager and align it with your website goals. We can help you track different events like button clicks and other actions performed by your website visitors. The more we understand about your customers’ experience with your site, we can improve the flow of your site and make changes with actual data.

Whether you are an online retailer, nonprofit, or skilled professional looking to promote their talents, Google Tag Manager can help you better understand the visitors to your website. This can also help us in understanding which parts of your website should be adjusted or revised in order to improve customer attention and connectivity. Making big changes can be a tough sell to those around you but having correlative numbers to back up decisions is always a surefire way to win over their judgement. Google Tag Manager allows for information to be tracked and easily quantifiable. It is built to be personalized making its utilization infinitely advantageous.

Google Analytics Tag Manager

Google Tag Manager and Google Analytics works in tandem. You may have started by creating an account with Google Analytics but the addition of Google Tag Manager is really where quantifiable data is tracked. On its own, Google Analytics allows you to see what kind of web traffic your website is receiving. Knowing how many people are viewing your site in any given month and how that fluctuates is definitely important information but you can get deeper into how the visitors are actually interacting with your website.

Google Tag Manager allows for you to find out exactly how visitors are using your website. By creating a tag you can specifically see where and when visitors click on a specific aspect of your website. Knowing who is clicking that “add to cart” button or inquiring about an new announcement is a great way to track engagement and interest. Implementing Google Tag Manager into the development of product pages is essential. Knowing what works and what needs attention allows for web developers to be more efficient with their time and marketers to know what needs more focus.

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Install Google Tag Manager

One of the best things about Google Tag Manager is how easy it is to implement into your website. As a Google product, it is made to easily connect with other services at a minimal barrier to entry. After creating a Google Tag Manager account through your google account you will be able to access Google Tag Manager. In Google Tag Manager you will be prompted to create an account and container. This is a good way to keep track of which tags are where if you are managing multiple websites. That being said, if you only have one website you can name the account after your business and the container the URL of that website.

Once you have set up your Google Tag Manager account you will be prompted with a page to install Google Tag Manager into your website. You will be given two pieces of code to add to your website. The first should be added to the header and the second to the body. These can easily be copy and pasted.

Some content management systems (CMS), such as WordPress, make things even easier. Often a CMS will have an SEO section or a plug in that you can add to your site where all you have to do is paste in your Google Tag Manager ID. Your ID is a unique number listed in header of the dashboard of Google Tag Manager, its starts with GTM followed by seven characters. By adding your ID you are essentially adding the HTML via a short cut.

Setting up Google Tag Manager really is that simple. That being said, in order to properly use Google Tag Manager to your advantage you will need to strategize a bit more, this is where SEO Design Chicago can help.

Defining User Behavior Leads to Higher Conversions

Without truly tracking what the user is doing on your website we cannot make the best improvements to the flow of your website and increase conversion rate. From the first page interaction and which buttons, videos, or images the users are clicking on to the contact form or phone number they press; you need to start tracking it all!

Enhancing ecommerce might be the most immediate concern you have if that is a major part of your website. You already have the sales numbers to go off of but what about the finer details. As stated before, Google Tag Manager is essentially is digital way to gauge consumer behaviors. Knowing which items people are clicking on and considering can show potentiality, whether it be an opportunity or a threat. If an item is getting viewed but the sales numbers aren’t there to match maybe its time to start promoting it in a different way.

google tag manager behavior

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