Tracking activity on your site and collecting data with Google Analytics is a great start, but with Google Tag Manager you can really dive into your customers’ interactions with your website.
Google Tag Manager allows you to take your data tracking to the next level! Not only does Google Tag Manager, or GTM, connect with Google Analytics, it also records the activities that take place during the time when someone is on your site. Whether it be a form fill, abandoned form, or even scrolling down the page; GTM will offer more insights than just having an analytics tracking code installed.
SEO Design Chicago can help you setup your Google Tag Manager and align it with your website goals. We can help you track different events like button clicks and other actions performed by your website visitors. The more we understand about your customers’ experience with your site, we can improve the flow of your site and make changes with actual data.