Tracking activity on your site and collecting data with Google Analytics is a great start, but with Google Tag Manager you can really dive into your customers’ interactions with your website.
Google Tag Manager
Google Tag Manager allows you to take your data tracking to the next level! Not only does Google Tag Manager (GTM) connect with Google Analytics, it also records the activities that take place during the time when someone is on your site. Whether it be a form fill, abandoned form, or even scrolling down the page; GTM will offer more insights than just having an analytics tracking code installed.
In decades prior, marketers would track and analyze how a customers navigates your store. How do they shop? What catches their eye? Are there any correlations between what a customer sees and what they buy? Google Tag Manager allows you to do just this, just online rather than in person. By being able to track where visitors to your website go, how long they look at something, and what they end up doing are all valuable pieces of information that can influence how you operate in the future. The information that Google Tag Manager can reveal is truly vast and often more than just what you can initially imagine.
SEO Design Chicago can help you setup your Google Tag Manager and align it with your website goals. We can help you track different events like button clicks and other actions performed by your website visitors. The more we understand about your customers’ experience with your site, we can improve the flow of your site and make changes with actual data.
Whether you are an online retailer, nonprofit, or skilled professional looking to promote their talents, Google Tag Manager can help you better understand the visitors to your website. This can also help us in understanding which parts of your website should be adjusted or revised in order to improve customer attention and connectivity. Making big changes can be a tough sell to those around you but having correlative numbers to back up decisions is always a surefire way to win over their judgement. Google Tag Manager allows for information to be tracked and easily quantifiable. It is built to be personalized making its utilization infinitely advantageous.