On-page SEO speed audit
Customers increasingly turn to the internet to find products and services or to answer questions. Your website performance determines whether potential customers see your business as a valid option or not. Our experienced digital marketing agency can provide a comprehensive site audit to determine your website’s speed and optimize the user experience. This ultimately improves your site performance, attracting more customers and revenue to your business. “According to a 2025 report, 91% of busine
Check Your Website's Speed
How fast does your website load? Does the load speed change depending on the time of day or the type of device that you access it from? A website speed test is the best way to determine the average page speed and how it affects your site’s performance overall.
What's a Good Website Load Time?
A lot has changed since the early days of the internet. Customers now expect almost instant loading times on both desktop and mobile. In fact, the majority of people will click away from a website if it takes more than three seconds to load, and most expect even faster times on mobile devices.
In fact, Google research indicates that the chances of a searcher navigating away from any given part of your website (called a “bounce”) increase by 32% if the page load speed increases from one second to three seconds. That likelihood increases by 90% if the page speed goes from three to five seconds. In other words, if your website is taking more than a second or two to load, you are definitely losing customers.
But just how many? And what’s causing the slow load times? That’s exactly what a free website speed performance audit can help you determine.
Bounce Rate
The number of customers who leave your website after only viewing one page is called your “bounce rate.” One main goal of effective web design is ensuring that potential customers spend a lot of time on your site, viewing many different pages. The longer they interact with your website, the more likely they are to make a purchase.
This makes bounce rate one of the key web performance metrics available to you. It shows you whether or not your website is interesting and accessible to potential customers or if it’s causing them frustration and sending them to your competitors.
Bounce Rate
The number of customers who leave your website after only viewing one page is called your “bounce rate.” One main goal of effective web design is ensuring that potential customers spend a lot of time on your site, viewing many different pages. The longer they interact with your website, the more likely they are to make a purchase.
This makes bounce rate one of the key web performance metrics available to you. It shows you whether or not your website is interesting and accessible to potential customers or if it’s causing them frustration and sending them to your competitors.
Your Web Page Is Your Most Valuable Marketing Tool
The online and real-world marketplaces are more interwoven than ever. An effective website strategy recognizes that potential customers have access to the internet at almost all times and use it to find essential products and services.
Your website is the home base for your business. At the bare minimum, it should provide essential information about your business, like hours, location, pricing, and customer reviews. Since your website is the main way customers learn about your business, it’s vital that it loads quickly, is attractively designed, and communicates a coherent brand that helps customers experience your website in a positive way. Research shows that a one-second delay in page load time can result in a 7% reduction in conversions, meaning that even small improvements in website speed can have a significant impact on your bottom line and customer acquisition.
Need more than just a speed audit? Our full-service digital marketing agency can handle a wide variety of optimization services to ensure your site performs the way you want. From fixing your meta tags and broken links to a complete website redesign, our digital marketing team helps you turn your website into an experience that will attract more customers.
How Web Speed Affects UX
How well your website responds to clicks helps customers quickly find the information that they’re looking for. That’s why search engines often grade your website on metrics, including load speeds. The search engine algorithms value user experience, or UX, which is how well the overall site satisfies the people who visit it.
Customers associate slow load speeds, broken links, 404 errors, and duplicate content with poor-quality websites. Industry data reveals that 70% of consumers say page speed impacts their willingness to buy from an online retailer, and 79% of shoppers who experience slow site performance say they won’t return to purchase again. Some may even think your website is harmful or a scam if it has slow load times!
Appearance and Design
Factors such as graphic design and page speed can impact your search engine ranking. Our SEO audit services include a detailed analysis of your site’s user experience (UX).
Improving UX reduces your bounce rate, which is the number of customers who leave your page after only a few seconds. High bounce rates are harmful to your SEO ranking.
