YouTube Advertising Services
Take advantage of the world’s second largest search engine to advertise your products and services with the video advertising agency that will build a custom YouTube strategy for you. YouTube has over 2.7 billion monthly active users globally, making it the second-most visited website in the world after Google.- (Sprout Social)
The YouTube agency with experience helping brands perform better
YouTube video advertising is more popular than ever for ecommerce brands and public figures. It is important in the fields of influencer marketing that you create content and have a content strategy plan to be successful with YouTube. When you partner with a YouTube marketing agency, you should consider personal experience with brands and optimization using A/B testing
To help your YouTube channel to perform best it is important to use relevant keywords in your YouTube content and utilize the options that help to grow your channels like various video ads formats, the Google Display Network and using companion banners.
How Do You Advertise on YouTube?
It is not as simple to advertise on YouTube as it may be on other platforms. The process is more complicated and it is not as intuitive as others. The best way to advertise on YouTube is by hiring a digital advertising agency like SEO Design Chicago to help you create an ad campaign suitable for YouTube that will help you reach your target audience.
Is YouTube Advertising Effective?
You might be wondering if YouTube advertising is effective. According to Google, anyone who watches a YouTube ad all the way through is 23 times more likely to visit or subscribe to a brand’s YouTube channel, or watch more videos by the brand. Even the people who don’t watch the entirety of the video are ten times more likely to do at least one of those things. Furthermore, 90% of marketers report that video marketing delivers a good return on investment (ROI), demonstrating the measurable business impact of YouTube advertising. So yes, YouTube advertising is effective.
YouTube Ad Campaign Setup
Video Ad Creative Production
Audience Targeting & Retargeting
YouTube SEO Optimization
Performance Analytics & Reporting
Ongoing Campaign Optimization
YouTube Advertising
SEO Design Chicago is a full-service YouTube advertising agency. That means we can help you design, create, and launch your very own YouTube advertising campaign for your business and optimize toward your business goals. Did you know that YouTube is the second-biggest search engine in the world? With 2.7 billion monthly active users globally, YouTube’s massive reach makes it the second-most visited website after Google. We can help your business utilize YouTube ads to help you build awareness for your brand, attract more leads, and generate more sales. We can build an effective ad campaign to drive more customers to your business. These days, YouTube ads are an important part of any marketing strategy.
How to Use AdWords to Promote a YouTube Channel
There are multiple ways you can use AdWords to promote a YouTube Channel. Let’s go over a few:
- Utilize both demographic and location targeting;
- Promote your videos on other channels with AdWords Placement Targeting;
- Target high-interest shoppers using In-Market audiences;
- Create a remarketing list featuring a well-performing audience and promote your videos to similar audiences; and
- Use Custom Affinity Audiences in AdWords to promote your videos to viewers who have shown an interest in related products.
How Many Ads Can You Put on a YouTube Video?
YouTube video creators can add an ad every 2.5 minutes. So in a ten-minute YouTube video, you can add up to three ads. This is a good general rule of thumb for how many ads you can put on a YouTube video. Obviously, the longer the video is, the more opportunities you will have to display your ads.
How to Promote Your YouTube Videos
There are many techniques you can use to promote your YouTube video. It’s important to use organic YouTube video promotion tactics to get your video seen by a larger audience. Here are a few strategies recommended by the experts at SEO Design Chicago:
Link Your Video
The best way to promote your YouTube video is to link to your video as much as possible. You can link to your video on several social media platforms, like Facebook, Twitter, LinkedIn, Instagram, and more. You can also publish it on your blog, or even in other websites and magazines.
Allow Embedding
If you allow for your YouTube video to be embedded, others will do the hard work of promoting your video for you! Also, use the embed URL that comes with each video to embed your videos on your website. You can also send this link to blogs with content that is relevant to your video, and ask them if they want to add the video to their site with the link.
How to Make Ads on YouTube
Are you ready to make your own ads for YouTube? One way to find inspiration for your own ads is to see the list of the top YouTube ads, also known as the YouTube ads leaderboard. These are the top ads on YouTube that people choose to watch each month.
The most important part of making ads for YouTube is creating the video or image you will use for the ad itself. If you are choosing to create a video ad, you will most likely want to enlist the help of a professional videographer.
If you want your YouTube ad to be effective, you will want to make it memorable. You might be wondering, what makes an ad memorable? There are several qualities of a memorable YouTube ad you can choose to integrate into your own advertisement. For example, you can include a catchy jingle or tagline, some humor, or an iconic character who represents your brand. The key to YouTube ads is to keep them short, catchy, and fun so it grabs the viewer’s attention and makes them want to learn more about your brand.
Did you know that Google actually owns YouTube? So when you advertise on YouTube, you are actually advertising on the Google AdWords network. The platform’s effectiveness is proven by the fact that YouTube generated $36.1 billion in ad revenue in 2024, representing a 14.6% increase from the previous year. This is just one of the reasons why you should advertise on YouTube.
However, this also means that it is impossible to tell you exactly what your YouTube ads will cost. That’s because the cost of your ads will depend on your bid for your ad placement. We can tell you based on our experience that the YouTube advertising rates are between $0.010 to $0.030 cost-per-view. The views that you accrue will count towards your overall YouTube viewer count. The average cost of reaching 100,000 viewers is about $2,000.
YouTube Ad Specs
Next, let’s break down the specs for each different kind of YouTube ad. All YouTube video ads must meet the same basic specifications:
Video Codec: H.264, MPEG-2, MPEG-4
Audio Codec: AAC, MP3
Resolution: 640×360 (19:9 aspect ratio) or 480×360 (4:3 aspect ratio)
Frame Rate: 30 FPS
What are the Types of YouTube Ads?
There are several different types of YouTube ads. If you are wondering how YouTube ads work, this will help explain.
YouTube Display Ads
Display ads are shown to the right of the feature video and above the video suggestions list. On larger players, it might be shown below the player. Display ads are only shown on desktop.
YouTube Bumper Ads
Bumper ads are non-skippable video ads up to six seconds long that must be watched before someone can watch their main video. These ads are sometimes played back-to-back with other bumper ads. Bumper ads are shown on both desktop and mobile devices.
Skippable video ads allow the viewer to skip the ad after five seconds, if they want. These can be inserted before, during, or after the feature video. Skippable videos ads are shown on desktop, mobile, TV, and video gaming consoles. These ads also can run across websites and apps running on Google video partners. You pay for the ad when a viewer watches 30 seconds of your video (or the entirety of your video, if it’s less than 30 seconds.) Or, you pay when they interact with your video (whichever comes first.)
Non-skippable video ads must be watched in their entirety before the viewer can watch the feature video. They can also be interested before, during, or after the feature video. Non-skippable video ads are shown on both desktop and mobile devices. If you want viewers to see the entire video ad without being able to skip it, this is the ad format you should choose. These ads are 15 seconds or shorter. You pay for the ad based on impressions it receives.
You can use YouTube discovery ads to promote video content in places of discovery, which include spots next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage. YouTube discovery ads consist of a thumbnail image from your video with some text. You are only charged for your ad when a viewer chooses to watch your ad by clicking on the thumbnail.
If you are interested in advertising on YouTube but don’t quite have the budget for video ads, YouTube also offers non-video ads. There are two different options: display ads and in-video overlay ads.
YouTube Display Ads
Display ads appear on the right-hand sidebar and include an image, some text, and a call-to-action that includes a link to your website. It’s important to write a great call to action.
YouTube Overlay Ads
In-video overlay ads are your other option for non-video ads on YouTube. These appear floating on top of video content from monetized YouTube channels.
How to Promote Your YouTube Videos
There are many techniques you can use to promote your YouTube video. Here are a few strategies recommended by the experts at SEO Design Chicago:
Link Your Video
The best way to promote your YouTube video is to link to your video as much as possible. You can link to your video on several social media platforms, like Facebook, Twitter, LinkedIn, Instagram, and more.
Optimize Your Video
Make sure your YouTube video is optimized for search with relevant keywords in the title, description, and tags. This will help people find your video when searching for related topics on both YouTube and Google.
Engage With Your Audience
Respond to comments, create engaging content that encourages viewers to share, and build a community around your YouTube channel to increase organic growth.
Skippable In-Stream Video Ads
Skippable video ads allow the viewer to skip the ad after five seconds, if they want. These can be inserted before, during, or after the feature video. Skippable video ads are shown on desktop, mobile, TV, and video gaming consoles. You pay for the ad when a viewer watches 30 seconds of your video (or the entirety, if under 30 seconds) or when they interact with your video.
Non-Skippable In-Stream Video Ads
Non-skippable video ads must be watched in their entirety before the viewer can watch the feature video. They can be inserted before, during, or after the feature video. Non-skippable video ads are 15-20 seconds long and shown on both desktop and mobile devices. If you want viewers to see the entire ad without being able to skip it, this is the ideal format.
Discovery Ads
You can use YouTube discovery ads to promote video content in places of discovery, which include spots next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage. Discovery ads consist of a thumbnail image from your video with some text. You are only charged when a viewer chooses to watch your ad by clicking on the thumbnail.
Non Video Ads
If you are interested in advertising on YouTube but don’t have the budget for video ads, YouTube also offers non-video ads in two formats:
YouTube Display Ads
Display ads appear on the right-hand sidebar and include an image, some text, and a call-to-action with a link to your website.
YouTube In-Video Overlay Ads
In-video overlay ads appear at the bottom portion of a video and include either text or an image. They can appear in any monetized YouTube video and are a cost-effective way to get your message in front of viewers.
Ready to Get Started with YouTube Advertising?
YouTube advertising is a powerful way to reach your target audience with engaging video content. Whether you’re looking to build brand awareness, drive traffic, or generate leads, SEO Design Chicago can help you create and manage an effective YouTube advertising campaign. Contact us today to get started!