The YouTube agency with experience helping brands perform better

YouTube video advertising is more popular than ever for ecommerce brands and public figures. It is important in the fields of influencer marketing that you create content and have a content strategy plan to be successful with YouTube. When you partner with a YouTube marketing agency, you should consider personal experience with brands and optimization using A/B testing

To help your YouTube channel to perform best it is important to use relevant keywords in your YouTube content and utilize the options that help to grow your channels like various video ads formats, the Google Display Network and using companion banners.

How Do You Advertise on YouTube?

It is not as simple to advertise on YouTube as it may be on other platforms. The process is more complicated and it is not as intuitive as others. The best way to advertise on YouTube is by hiring a digital advertising agency like SEO Design Chicago to help you create an ad campaign suitable for YouTube that will help you reach your target audience.

Is YouTube Advertising Effective?

You might be wondering if YouTube advertising is effective. According to Google, anyone who watches a YouTube ad all the way through is 23 times more likely to visit or subscribe to a brand’s YouTube channel, or watch more videos by the brand. Even the people who don’t watch the entirety of the video are ten times more likely to do at least one of those things. So yes, YouTube advertising is effective.

YouTube Advertising

SEO Design Chicago is a full-service YouTube advertising agency. That means we can help you design, create, and launch your very own YouTube advertising campaign for your business and optimize toward your business goals. Did you know that YouTube is the second-biggest search engine in the world? We can help your business utilize YouTube ads to help you build awareness for your brand, attract more leads, and generate more sales. We can build an effective ad campaign to drive more customers to your business. These days, YouTube ads are an important part of any marketing strategy.

How to Use AdWords to Promote a YouTube Channel

There are multiple ways you can use AdWords to promote a YouTube Channel. Let’s go over a few:

Utilize both demographic and location targeting;
Promote your videos on other channels with AdWords Placement Targeting;
Target high-interest shoppers using In-Market audiences;
Create a remarketing list featuring a well-performing audience and promote your videos to similar audiences; and
Use Custom Affinity Audiences in AdWords to promote your videos to viewers who have shown an interest in related products.

How Many Ads Can You Put on a YouTube Video?

YouTube video creators can add an ad every 2.5 minutes. So in a ten-minute YouTube video, you can add up to three ads. This is a good general rule of thumb for how many ads you can put on a YouTube video. Obviously, the longer the video is, the more opportunities you will have to display your ads.

How to Promote Your YouTube Videos

There are many techniques you can use to promote your YouTube video. It’s important to use organic YouTube video promotion tactics to get your video seen by a larger audience. Here are a few strategies recommended by the experts at SEO Design Chicago:

Link Your Video

The best way to promote your YouTube video is to link to your video as much as possible. You can link to your video on several social media platforms, like Facebook, Twitter, LinkedIn, Instagram, and more. You can also publish it on your blog, or even in other websites and magazines.

youtube link

Allow Embedding

If you allow for your YouTube video to be embedded, others will do the hard work of promoting your video for you! Also, use the embed URL that comes with each video to embed your videos on your website. You can also send this link to blogs with content that is relevant to your video, and ask them if they want to add the video to their site with the link.

Add Relevant Video Tags

This tip is particularly helpful if your videos are product reviews. If so, make sure to include as many relevant video tags as possible to your video, including: UPC, EAN, ISBN, MPN, model number, and brand of the product. This helps people who are searching for reviews of this particular product find your video.

Use YouTube APIs

You can use YouTube’s API Services to create YouTube branded badges for your website that display your presence on the site and link directly to your YouTube channel.

Does YouTube Promotion Work?

Yes! Just like YouTube advertising is very effective, so is YouTube promotion.

How to Make Ads on YouTube

Are you ready to make your own ads for YouTube? One way to find inspiration for your own ads is to see the list of the top YouTube ads, also known as the YouTube ads leaderboard. These are the top ads on YouTube that people choose to watch each month.

The most important part of making ads for YouTube is creating the video or image you will use for the ad itself. If you are choosing to create a video ad, you will most likely want to enlist the help of a professional videographer.

If you want your YouTube ad to be effective, you will want to make it memorable. You might be wondering, what makes an ad memorable? There are several qualities of a memorable YouTube ad you can choose to integrate into your own advertisement. For example, you can include a catchy jingle or tagline, some humor, or an iconic character who represents your brand. The key to YouTube ads is to keep them short, catchy, and fun so it grabs the viewer’s attention and makes them want to learn more about your brand.

What Does it Cost to Advertise on YouTube?

Did you know that Google actually owns YouTube? So when you advertise on YouTube, you are actually advertising on the Google AdWords network. This is just one of the reasons why you should advertise on YouTube.

However, this also means that it is impossible to tell you exactly what your YouTube ads will cost. That’s because the cost of your ads will depend on your bid for your ad placement. We can tell you based on our experience that the YouTube advertising rates are between $0.010 to $0.030 cost-per-view. The views that you accrue will count towards your overall YouTube viewer count. The average cost of reaching 100,000 viewers is about $2,000.

Your goal when advertising on YouTube is to get Google Ads earned views. Earned views increment if a viewer chooses to watch multiple videos on your YouTube channel or watch pages. (It counts if they watch the same video twice.)

The main goal of many YouTube ad campaigns is brand awareness over conversion. This is why many times it can be hard to measure your YouTube ads’ ROI. Earned subscribers are a different metric that are measured by how many people subscribe to your YouTube channel.

YouTube Ad Specs

Next, let’s break down the specs for each different kind of YouTube ad. All YouTube video ads must meet the same basic specifications:

Video Codec: H.264, MPEG-2, MPEG-4

Audio Codec: AAC, MP3

Resolution: 640×360 (19:9 aspect ratio) or 480×360 (4:3 aspect ratio)

Frame Rate: 30 FPS

File Size: Max 1 GB

Overlay ads must meet these specifications:

Image: 480×60 or 728×90

File Type: Static GIF, PNG, or JPG

File Size: Max 150 KB

What are the Types of YouTube Ads?

There are several different types of YouTube ads. If you are wondering how YouTube ads work, this will help explain.

YouTube Display Ads

Display ads are shown to the right of the feature video and above the video suggestions list. On larger players, it might be shown below the player. Display ads are only shown on desktop.

YouTube Bumper Ads

Bumper ads are non-skippable video ads up to six seconds long that must be watched before someone can watch their main video. These ads are sometimes played back-to-back with other bumper ads. Bumper ads are shown on both desktop and mobile devices.

YouTube Sponsored Cards

YouTube sponsored cards display content that might be related to the video the viewer is about to watch. For example, the sponsored card might be advertising a product that is also featured in the video. Viewers see the teaser for the card for a few seconds. There is also an icon in the top right corner of the video where the viewer can click to see the cards. Sponsored cards are shown on both desktop and mobile devices.

Skippable In-Stream Video Ads

Skippable video ads allow the viewer to skip the ad after five seconds, if they want. These can be inserted before, during, or after the feature video. Skippable videos ads are shown on desktop, mobile, TV, and video gaming consoles. These ads also can run across websites and apps running on Google video partners. You pay for the ad when a viewer watches 30 seconds of your video (or the entirety of your video, if it’s less than 30 seconds.) Or, you pay when they interact with your video (whichever comes first.)

Skippable In-Stream Video Ads

Non-Skippable In-Stream Video Ads

Non-skippable video ads must be watched in their entirety before the viewer can watch the feature video. They can also be interested before, during, or after the feature video. Non-skippable video ads are shown on both desktop and mobile devices. If you want viewers to see the entire video ad without being able to skip it, this is the ad format you should choose. These ads are 15 seconds or shorter. You pay for the ad based on impressions it receives.

Discovery Ads

You can use YouTube discovery ads to promote video content in places of discovery, which include spots next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage. YouTube discovery ads consist of a thumbnail image from your video with some text. You are only charged for your ad when a viewer chooses to watch your ad by clicking on the thumbnail.

Non Video Ads

If you are interested in advertising on YouTube but don’t quite have the budget for video ads, YouTube also offers non-video ads. There are two different options: display ads and in-video overlay ads.

YouTube Display Ads

Display ads appear on the right-hand sidebar and include an image, some text, and a call-to-action that includes a link to your website. It’s important to write a great call to action.

YouTube Overlay Ads

In-video overlay ads are your other option for non-video ads on YouTube. These appear floating on top of video content from monetized YouTube channels.

Ready to Get Started with YouTube Advertising?

If you’re ready to start advertising your business, product, or service on YouTube, contact us at SEO Design Chicago today! Our digital advertising experts are ready to help you launch an effective YouTube ad campaign.