What is Link Building?
When we talk about link building we first have to talk about the links themselves. We’re talking about web links, namely links that come back to your website. Have you ever looked up something and while you’re reading through the article you see a link to another article? That link is either an internal link or an external link. An internal link means that it goes to another page on the same website. So the business in charge of the website might have a different article that goes more in depth about that topic. These links are good but they’re not quite as good as external links.
External links are the kind that actually link outside of the website and give a separate source as an authority on a particular topic. When this happens it actually helps to improve the rankings of both websites. Google likes it when websites link outside of themselves, (they like internal links too but just not quite as well). They also really like it when other websites link back to you. These are called backlinks, and they show Google that you know what you’re talking about.
A backlink means that another website has sourced you as a reference for something that they’re talking about. The more websites do this the more Google thinks that you’re an expert and the more of an expert they think you are the more likely they are to raise your ranking on their results page. That’s why you want to make sure that you have a good amount of backlinks. You want people and other websites out there to be talking about you. After all, backlinks are going to help Google see that you’re an authority, but also, every backlink that you have is another possibility of being noticed by that websites traffic.
What You’re Getting Out of Link Building
We mentioned the two main things you’re going to get out of link building. That’s better rankings on Google and more people seeing who you are, but let’s dive into that just a little more, shall we? When we talk about Google rankings there are actually a number of different things that go into where you’re placed on the list. Now, there are people who pay to get higher up on the list, and those are spots you’re not going to be able to get unless you’re willing to spend a lot of money beating them out. But there are ways you can get into a lot of other higher level positions.
One thing is to have high quality content. If you’re not quite sure about how to do that or you don’t know if your content quite measures up you can make sure to check out our information on content creation or you can hire our services to make sure you have the best of the best. That’s because high quality content is the number one factor. Even if you do everything else right, if people aren’t finding good content they’re going to ‘bounce.’ That means they click on your link on the search engine and immediately click to go back. That bounce rate is going to lower your ranking and you’re going to have a higher bounce rate if your content isn’t good.
You’re also going to need keywords, which is where SEO features come in. You want to make sure you’re using the keywords that people are going to search if they’re looking for your product or service, so it’s important to research what those are. If you’re not sure or you need a little bit of help we can also help you with local SEO and make sure that you know what you’re looking for. But we’re still not done because there are other factors you need to consider.
Frequency of posting is another thing that can help you, though admittedly not as much as you would get from other methods. You want to be posting and updating content because Google can see when the last time was that something was posted and they’re definitely going to give you more ‘points’ if they can see that you actually care about your website. Not to mention the people who visit your website are more likely to stick around if they can tell that you’ve been there recently.
Backlinks are another part of this process. When you’re linking out to different websites it shows Google that you value good and useful information. This helps raise your ranking. When other people are linking back to you it shows that you are the good and useful information and that helps boost you even more. Getting a variety of your pages listed and linked out is going to help your entire website and that’s really going to make a difference for you, because people are going to find you on those search engine results.
Also, people are going to be going to each of those different websites that are linking to you. Just like you may click on links within an article to get more information, other people are going to do the same. So, each person that goes to those other websites to find out more information is also going to stumble across you. You just need to make sure that the content they find when they click over to your website is enough to keep them there and get them signed up for your emails.
How do we Create Backlinks?
We help you get the backlinks that you need for your website because we do all the research for you. We do all of the research to find out which websites are the best in your industry and which ones are going to be interested in what you have to say. We research what they’re talking about and how your content can help them to become more well-rounded experts as well. From there, we contact them and work out what ways you and they can benefit each other. It takes a lot of research and a lot of communication, but we find ways that you can get your links into their posts.
Some ways that we can do this is to provide them content, through the process of guest posting, which links back to your website. We can also provide them with more information about a topic that they’ve talked about, which links back to your website. We can also help them see a different side of an issue or show them how you’ve answered a question that they or their readers might have. All of these things make them more interested in linking back to you and also make it easy for them to do so. We even find the articles and information that they’re going to want and send it right to them.
From there, you just sit back and watch the backlinks start to build up. As we help to establish you within your target demographic and your target market you’ll be able to start increasing the number of people coming to your pages. You’re also more likely to get additional backlinks from those same websites and services because they start to recognize you as even more of an authority. Once we point you out, they’re more likely to check out what you’re talking about and posting on their own as well. That makes them even more likely to add other links back to your blog articles and maybe even to your products.
Sometimes you may be able to get backlinks by offering something in return. For example, you could offer to link out to a specific article or website if they provide a link back to you as well. This helps both of your to get a little bit of a boost in your rankings and it also helps you to collaborate and corroborate with people in your field. This is going to make it even easier for you to continue building your business. After all, you and those other people in your area can work together and start to help each other in different ways, even giving each other topics, inside ideas and more.
Use an SEO Company with Experience Building Links
When you work with us you’re not just going to get our word that you have backlinks or anything of the sort. What you’re going to get is a report and analytical data that’s going to show you where your links are and how they’re working for you. You’ll be able to see exactly how effective each of those links are and you’re definitely going to see more of the background of just why you want to keep developing those backlinks also. After all, you don’t want to spend a lot of time, energy and money on backlinks that aren’t really working, right? And we definitely understand that.
We’re not just looking to get you as many backlinks as we can. What we’re looking for are backlinks that can convert. We want backlinks that are going to connect your target audience to you. We want backlinks that are going to connect quality websites to you. And we definitely want backlinks that are going to get you some results. All of these things mean that we’re going to have to put in a lot of work, but that’s what you’re paying for when you use our services. If you’re trying to go it alone, make sure that you’re evaluating any opportunity for a link. Just because they’ll give you the link doesn’t mean that it’s the right choice for you.
Bad backlinks are definitely out there, and they could be a problem for you overall, instead of helping. If you connect your website with another website that isn’t offering good quality and services you could actually turn off some of your target audience. You could lower your rankings because you’re associated with a website that isn’t any good or that Google has dropped down the list for different reasons. Instead, you want to make sure that you do your homework (like we do our homework) and find only the best of the best. That’s where you’re going to get the boost you’re looking for.
Where to get Backlinks from?
So, where should your links lead back to? Actually, they can lead back to just about anywhere. You can get links that go directly back to your sales pages and you can get links that lead to specific blog posts. You can get links even to your social media profiles, images, customer reviews and a whole lot more. It’s all about what that particular website is saying and how they’re going to introduce you to their customers and readers. If they’re introducing you as a product or service that they love they’ll do it differently than if they’re sourcing you on an article, for example.
If you offer affiliate links or if the website that you’re getting a link from is writing a review of your product then chances are they’re going to link directly to your product page or your sale pages. These are people who are trying to directly influence their readers to purchase from you. There’s definitely nothing wrong with that and it can actually help you get a larger market because their followers trust them. If they recommend buying your product or service there’s a good share of their followers that are likely to do it because they trust that your product or service is good.
One of the best ways to get people to pay attention to your page, however, is to have your articles linked throughout an article that the other website offers. So, if they write an article that’s related to your topic they could link to one of your articles where you talk more about a specific point that they’ve made. Someone reading their article then can click on your link and see what you have to say. That gets them over to your page and if what they find interests them, chances are they’re going to stay. Just like that you’ve got a new reader and possibly a subscriber.
If you’re in need of good content to keep them there don’t worry about it because we’re here to help you with that too. Anything that you need, SEO Design Chicago can help you out. We’ll make sure you have great content, high level SEO and of course the links that you’re looking for. It’s all about helping your business to grow, and that’s what we’re here for.
If you’re looking to get people onto your website in larger numbers it’s definitely a good idea to take a look at link building. You can make a huge difference in your bottom line by getting other websites to link back to you, and if you work with us you’re not even going to have to do any of the work. Instead, you can just let us do the research, the contact and everything else. You just sit back and reap the benefits and what could be better than that? Our link building strategies will make a huge difference in your life.