According to Sandvine’s 2020 Mobile Internet Report, over 65% of all mobile traffic is due to video streaming, with Youtube making up 25% of the total worldwide traffic. While video streaming refers to big sites like Youtube, Netflix, and Hulu, this statistic shows how conditioned internet users are to seeking out and viewing video content. With the increase of download speeds, more and more people are able to easily access video content. Likewise an increase in upload speeds have opened up the possibilities to the average person getting a chance to upload as much video content as they desire.
This update in infrastructure has opened up the possibility for businesses, large and small, to expand into video content. Video for your business allows existing customers and potential clients to get a closer look at your business. Video content can be applied to a multitude of industries in unique and relevant ways. Videos showcasing subjects such as: product videos, explanatory videos, testimonial videos, and even a store walkthrough video are just some of the options.
While there are many different uses for videography in your business one of the biggest uses is for events. Event videography allows for customers and potential customers to get a look at one of your events that they might not have had the chance to attend. Do you hold an annual convention? Festival? Company outing? Even something like team building exercises can be beneficial in showcasing your company at a closer look. By filming your events you are able to hold a detailed record of past experiences to reflect on for future events. Having video content of something like an annual event you traditionally host is a great way to generate interest for upcoming years.
When you have video content of a previous year’s event, it’s easier to convince new sponsors or attendees in coming next year. Sponsors can be a tough sell, the one thing that speaks to them more than attendance numbers is video evidence of what they can expect. When a potential sponsor sees what last year’s sponsors were provided they can feel confident in committing to next year. Likewise, new customers who are considering attending next year can get an idea of what to expect if they choose to visit.