Conversion Rate Optimization

Conversion Rate Optimization (CRO) supports site performance by improving the ratio of site visitors converted into actual customers. CRO also assists in increasing sales, Click-through rates and other undefined goals without having to increase the amount of traffic coming to your website.

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Conversion rate results also influence ROI from every traffic source and campaign you run; so the higher your conversion rate, the better your ROI will be.

CRO improves nearly every other aspect of digital marketing by increasing the value of your website to each visitor. The continuous change is due to permanent improvements within your CRO and it lasts long after testing is complete. This way, even if you decided to build a whole new website four years from today, you would still retain and be able to use the results from all tests that were run now. The information would still be a knowledge bank of optimal practices useful for your next venture.

CRO techniques

A/B Split Testing

Better website ROI

We help you to make the visitors do what you want them to on your site, our team is ready to help optimize your site and boost the conversion rates, providing a successful a long-term effect CRO strategy for your business.

Our CRO analysts use the best tools in the industry for collecting and visualizing data in order to make the quickest and the most effective decisions. We also do so in such a way that you don’t need to update or make changes to your website code every time an on-site test is created.

We offer the most effective CRO techniques, A/B split testing, multivariate testing, as well as various other methods such as changes in site layout, proximity, color, fields and journey paths. We utilize all of this information until we determine which combination of the above produces the highest conversion rate.

Using a test-focused approach, we make sure to obtain the best results specific to your company. Our team will constantly test and enhance all aspects of your website, checking (and re-checking) what works and what doesn’t in order to turn more of your visitors into converted customers

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“SEO Design Chicago took an advanced look at my analytics and helped me to discover where the holes were.Working with Chris and George we were able to increase my ranking on searches and implement the correct coding and tags throughout my site.”

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SEO Design Chicago helped me to create a custom targeted PPC campaign at an affordable cost.With the keyword selection and targeting that they provided, I am increasing my leads in a growing housing market.”

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