Conversion Rate Optimization

Conversion rate optimization (CRO) is a set of best practices that get people to do something on your website.

What website visitors do depends on the goals you have. Some goals are:

  • Getting people to make a purchase (or better yet, a few purchases)
  • Encouraging people to put items in their shopping carts
  • Having people make inquiries about your services
  • Following you on social media

In other words, you want people to visit your site, and do something, not just look around and leave. 

Conversion Rate Optimization Practices

If converting website visitors into customers was easy, everyone would be doing it.  CRO involves a combination of design tricks, catchy language and data analysis.

At SEO Design Chicago, we regularly educate ourselves about the latest CRO tactics. More importantly, we understand how website visitors think, and what they do.  

We know the tricks that increase your CRO including:

  • Having a clear navigation menu
  • Making obvious and bold calls to actions
  • Highlighting time limited offers
  • Clearly displaying reviews from satisfied customers

The Math Behind CRO

If math isn’t your strong suit, that’s OK. We have a simple formula to help you better understand CRO.

CRO is calculated by dividing the number of visitors who do what you want them to do by the total number of visitors to your website and that multiplying the result by 100 to get a percentage.

Here’s an example.

Let’s say one of your goals is getting people to sign up for your  monthly email newsletter.

We’ll embed tools into your website that calculate how many people sign up during a specific frame.

Then we’ll divide that number by your total website visitors during that time frame.

We multiply that number by 100 and voila …that’s your conversion rate. 

Let’s say we discover that 50 people signed up for your email newsletter in the last fiscal quarter, and 2000 people visited your site. Then your conversion rate would be 2.5%.

Best CRO locations

What’s a Good Conversion Rate?

Well, the answer to this question depends on who you ask. 

In general, the higher the conversion rate, the better. 

But you also have to be realistic about your goals and understand that the conversion rate will be different for each of your goals. 

According to the latest research from February of 2023, the average conversion rates across ecommerce businesses was 1.64%. 

But that’s across all ecommerce websites. Some categories of websites did better than others. For example, the conversion rate for sites selling arts and crafts was 4.0%. 

At SEO Design Chicago, we don’t just look at the numbers. We try to figure out the “why” behind the numbers. For example, in February, temperatures across the United States are cold. When people stay inside more, they busy themselves with arts and crafts, especially around Valentine’s Day.  help you figure out your conversion rate. We help you analyze 

The data we give you, and our logic, helps you in the short-term and long-term. For example,  now that you know this sales trend about February, you may  alter your marketing strategies and product offerings next February. 

Conversion Rate Optimization Tools

There are dozens of tools that exist that can help your website’s conversion rate. SEO Design Chicago can help you select the most effective ones for your website. We’ll activate the tools on your site, and help you understand the results they produce.

We can help you understand your CRO for a few months, or years. We’ll work around your needs and budget. 

Conversion Rate Optimization Services

SEO Design Chicago achieves lasting goals through continuous research, ambitious development, rigorous testing and meticulous reporting. Our team of experts will thoroughly analyze the ways in which users are interacting with your website while developing strategies for increasing customer engagement and conversion rate.

The Role of Design in Conversion Rate Optimization

Increasing your CRO requires you to think about your goals.

The next step is to redesign your site, its look and the language, so that those goals are achieved. 

Before making those design changes, we analyze your competitors’ websites.

This is especially important for businesses who haven’t updated their websites in awhile. The ways people find websites change. The things people tend to like and dislike about websites change.

We make sure your website reflects changes in how people use the internet. 

CRO techniques


Our Favorite Conversion Rate Optimization Services

We’re confident that once you start to understand CRO, you’ll understand why you need a CRO expert to help you, at least in the beginning.

But we’re here to help you, even more free. So if you want to try to do this yourself, your first step should be to understand Google Analytics. Google Analytics helps you research keywords, know what kinds of devices people are using, and have all sorts of demographics available at your fingertips to understand better who is coming to your site. 

Other programs can help you understand your user’s behaviors.  Hotjar is an excellent conversion rate optimization service. It allows you to learn even more about what  visitors are doing while on your site. You’ll know what they click on, what they type into the search bar and more. 

At SEO Design Chicago, we can help you master these services and your conversion rate optimization. Often, conversion rate optimization will lead to improved paid search or SEO strategies. Reach out to us today to see how we can help your business perform even better. 

CRO services

We help you to make the visitors do what you want them to on your site, our team is ready to help optimize your site and boost the conversion rates, providing a successful long-term effect CRO strategy for your business.

CRO Analysts

Our CRO analysts use the best tools in the industry to collect and visualize data to make the quickest and most effective decisions. We also do so so that you don’t need to update or make changes to your website code every time we create an on-site test.

Effective CRO Techniques

We offer the most effective CRO techniques, A/B split testing, multivariate testing, and various other methods such as changes in site layout, proximity, color, fields, and journey paths. We use all this information to determine which combination produces the highest conversion rate.

Test-Focused Approach

Using a test-focused approach, we make sure to obtain the best results specific to your company. Our team will constantly test and enhance all aspects of your website, checking (and re-checking) what works and what doesn’t to turn more of your visitors into converted customers.

Reach out to SEO Design Chicago today if you are unhappy with the number of your visitors that end up being customers. Our experts will inspect your website and find the areas with the largest impact. We use the most recent software and tools to help you with your Conversion Rate Optimization.

Let our experts help your company increase its revenue and let the website do all of the heavy lifting.

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