Conversion Rate Optimization
Conversion rate optimization (CRO) is a set of best practices that get people to do something on your website.
What website visitors do depends on the goals you have. Some goals are:
- Getting people to make a purchase (or better yet, a few purchases)
- Encouraging people to put items in their shopping carts
- Having people make inquiries about your services
- Following you on social media
In other words, you want people to visit your site, and do something, not just look around and leave.
Conversion Rate Optimization Practices
If converting website visitors into customers was easy, everyone would be doing it. CRO involves a combination of design tricks, catchy language and data analysis.
At SEO Design Chicago, we regularly educate ourselves about the latest CRO tactics. More importantly, we understand how website visitors think, and what they do.
We know the tricks that increase your CRO including:
- Having a clear navigation menu
- Making obvious and bold calls to actions
- Highlighting time limited offers
- Clearly displaying reviews from satisfied customers