GA4 Migration Services
You have perhaps heard that Universal Analytics is nearing end of life. Google Analytics 4 is the updated version of Google Analytics. This means that your website will need to transition to GA4 in order to stay up-to-date on your data collection — and quickly.
SEO Design Chicago offers GA4 migration services. It is important that you set up your GA4 account correctly in order to avoid missing out on valuable metrics or having inaccurate data. Whether you are unsure how to go about migrating your accounts, are currently transitioning your accounts, or need an expert to audit your GA4 setup, we are here to help. Set your reporting up for success with our Google Analytics 4 migration services!
What is GA4?
You probably know Google Analytics. It is a popular tool used by websites and businesses to track user interactions across web domains, mobile apps, and offline APs. Most websites use it to measure traffic, monitor marketing channels, and monitor their main marketing KPIs.
GA4 stands for Google Analytics 4. It is called GA4 because it is the fourth version of Google Analytics and the future of GA. Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your website and apps, according to Google. The need for a new version of Google Analytics arose from new privacy protection laws like the GDPR and CCPA, and the laws’ effects on traditional analytics. Consider this page your full GA4 migration guide!
What is New in GA4?
Now, the new Google Analytics 4 offers several new features that make it very different from the former version. According to Google, the purpose of the new Google Analytics is a next-gen approach to “privacy-first” tracking, x-channel measurement, and AI-based predictive data. Basically, this new version of Analytics can fill out data for website traffic and user behavior without relying on hits from every page.
The new GA4 can also fill in gaps for businesses that are caused by customers opting out of cookie usage and data collection. Finally, Google Analytics 4 is also all about events. Events are the main way that data is presented in the new Google Analytics.