GA4 Migration Services

You have perhaps heard that Universal Analytics is nearing end of  life. Google Analytics 4 is the updated version of Google Analytics. This means that your website will need to transition to GA4 in order to stay up-to-date on your data collection — and quickly. 

SEO Design Chicago offers GA4 migration services. It is important that you set up your GA4 account correctly in order to avoid missing out on valuable metrics or having inaccurate data. Whether you are unsure how to go about migrating your accounts, are currently transitioning your accounts, or need an expert to audit your GA4 setup, we are here to help. Set your reporting up for success with our Google Analytics 4 migration services!

What is GA4? 

You probably know Google Analytics. It is a popular tool used by websites and businesses to track user interactions across web domains, mobile apps, and offline APs. Most websites use it to measure traffic, monitor marketing channels, and monitor their main marketing KPIs. 

GA4 stands for Google Analytics 4. It is called GA4 because it is the fourth version of Google Analytics and the future of GA. Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your website and apps, according to Google. The need for a new version of Google Analytics arose from new privacy protection laws like the GDPR and CCPA, and the laws’ effects on traditional analytics. Consider this page your full GA4 migration guide!

What is New in GA4?

Now, the new Google Analytics 4 offers several new features that make it very different from the former version. According to Google, the purpose of the new Google Analytics is a next-gen approach to “privacy-first” tracking, x-channel measurement, and AI-based predictive data. Basically, this new version of Analytics can fill out data for website traffic and user behavior without relying on hits from every page.

The new GA4 can also fill in gaps for businesses that are caused by customers opting out of cookie usage and data collection. Finally, Google Analytics 4 is also all about events. Events are the main way that data is presented in the new Google Analytics.

google analytics

GA4 Migration Services from SEO Design Chicago

Major changes like the shift from Universal Analytics to GA4 can cause a lot of stress for websites and businesses. Unfortunately, setting up Google Analytics 4 is not as easy as you might think. If you delete your UA properties before backing up your data, you could lose important information. It is a significantly more complicated than just a simple copy-and-paste job. 

Fortunately, SEO Design Chicago is here to help with our professional Google Analytics 4 migration services. Our Google Analytics experts can help you update Google Analytics. We take the stress and hard work out of updating your Universal Analytics to Google Analytics 4.

What Is Included in Google Analytics 4 Migration Services?

Whether your site needs a basic migration or an e-commerce migration (including Shopify platforms), we will create a customized strategy for your GA4 migration that focuses on making sure there aren’t any disruptions in your data tracking. 

Our migration services are personalized to fit each client’s needs. But generally, our GA4 migration services include: 

  • Setting up both basic and advanced tracking, including Google Tag Manager, e-commerce tracking, event tracking, and more
  • Configuring your user interface and custom reports 
  • Integrating your GA4 account with Google Ads
  • Exporting all historical data from Universal Analytics
  • Maintaining your historical data
  • And more.

Our GA4 migration services are entirely customized to fit your needs. Contact us to learn more about pricing!

Google Analytics 4 New Features

Google Analytics 4 is a new property designed for the future of measurement. These are some of the new features in GA4

  • Collects both website and app data to help you better understand the customer journey
  • Uses event-based data instead of session-based
  • Includes privacy controls like cookieless measurement and behavioral and conversion modeling
  • Predictive capabilities that offer guidance without complex models
  • Direct integrations to media platforms help drive actions on your website or app 

In addition to the new features in GA4, the user interface is also very different.

ua to ga4

The Move From Universal Analytics to GA4 

Beginning July 1, 2023, standard Universal Analytics properties will no longer process data. For a limited period of time, you’ll be able to see your UA reports. However, new data will only flow into Google Analytics 4 properties. That is why it is of the utmost importance that you migrate from Universal Analytics to GA4 ahead of time. The time to book GA4 migration services is now, so you don’t risk losing any important data and information.

Differences Between Google Analytics and GA4 

The primary difference between the old Google Analytics and GA4 is the user interface. You will not find many of the old default reports and features that you are used to in the new Google Analytics. The old Analytics features three tiers of data organization, Account > Property > View, but now there are only two: account and property. 

There are also several differences in data collection between UA and GA4 properties, especially how data is defined and what data elements are called. The following are some of the concepts in GA4: 

  • Events: These are user interactions with a website or app like page views, button clicks, user actions, and more. In the old Analytics, events required customized code, but now they are measured by default. 
  • Parameters: Parameters are extra bits of information that give context to each event. For instance, a parameter can be used to describe the value of a purchase. 
  • User Property: These are demographic details about the user.
  • User ID: User ID is used for cross-platform user tracking.
ua vs ga4

Why Choose SEO Design Chicago for GA4 Migration Services

SEO Design Chicago is an SEO agency with more than a decade of experience helping websites and businesses grow and succeed. We have dedicated Google Analytics 4 consultants on board who are ready to set your reports up for success. Our team even trains other businesses on how to utilize Google Analytics. We are familiar with the inner workings of Google Analytics. In fact, some of our team members even used to work at Google! Plus, our team is here to be your partner throughout the entire process. We are here to answer any of your GA4 migration questions, and can handle every aspect of your Google Analytics 4 upgrade.

Google Analytics 4 Audit Services

Did you already go ahead and set up your GA4 account, but you’re not sure if you did it correctly? No problem. Then, you need our Google Analytics 4 audit services. Our Google Analytics professionals can audit your accounts and ensure they are configured correctly and fit your needs. If you need help debugging GA4, we are ready to help you.

website audit

How to Set Up Google Analytics 4 

If you need to get started with Google Analytics 4, there are three ways. You must be an editor or administrator. 

The first option is to set up Analytics data collection for the first time. This is the best option if you are new to Analytics and ready to collect data for your website and/or app.

The second option is to add Google Analytics 4 to a site with Universal Analytics. 

The third option is to add Google Analytics 4 to a CMS (content management system) or website builder platform like WordPress, Wix, Drupal, Squarespace, GoDaddy, WooCommerce, Shopify, Magento, and more. 

If you are unsure which option is the best for your website, that is what the Google Analytics experts at SEO Design Chicago are for! We will help you determine the best way to migrate from Universal Analytics to Google Analytics 4 for your own individual needs. 

Other Analytics and Data Services From SEO Design Chicago

In addition to our Google Analytics 4 migration services, we also offer other web analytics and reporting services, including:

google analytics data

Why Do I Need a GA4 Upgrade?

Every website that utilizes Google Analytics will need to migrate to Google Analytics 4. There will be no additional Google Analytics updates. The sooner you upgrade to GA4, the more time you will have to compare your current data in GA3 to the new GA4 data. 

Can I Update Google Analytics On My Own?

It is not recommended that you go about updating Google Analytics on your own, unless you are experienced. SEO Design Chicago is a Google Certified Partner who you can trust to handle your migration.


GA4 Migration Services from SEO Design Chicago

It’s time to upgrade Google Analytics for your website. Our team of GA4 experts is ready to help you migrate your account and audit your setup for you today. From sharing reports in GA4 to measuring Facebook performance in GA4, we can help you do it all. We make sure that no tracking gets left behind! Contact SEO Design Chicago today to set up your own customized GA4 migration services.

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