Linkedin Ads

The largest professional network platform is waiting for you to reach new customers.

LinkedIn has over 500 million users. (LinkedIn)

LinkedIn Advertising

There are over 560 million professionals on the LinkedIn platform. Adding LinkedIn ads to your marketing campaign allows you to start targeting professionals looking for your products and services. They may not even know they are looking for your brand, but we can target that specific professional demographic.

When you advertise on LinkedIn, you are reaching out to a very different audience than other social media platforms. When using LinkedIn, there is a level of professionalism that sets the tone for what users share and comment. Most people are not using LinkedIn as a casual social media but as a place they go to specifically look for connections, job opportunities, and industry headlines.

LinkedIn Ad Campaign

You might be thinking “How can I place ads that fit naturally in LinkedIn’s landscape?” Luckily, as a business, you are already one step in the right direction. LinkedIn users are already frequenting the site because they are looking for connections or opportunities that can enhance themselves or their business.

This is the perfect place to reach out to new clients. If you are a consultant or another B2B service provider, this is the place for you as your services are highly sought after through LinkedIn. That doesn’t mean other businesses can’t benefit from LinkedIn ads as well. We can make sure you are advertising to others in your industry, making sure you are seen as a relevant and insightful candidate throughout the platform.

LinkedIn Advertising Options:

LinkedIn Video Ads
LinkedIn Dynamic Ads
LinkedIn Retargeting
LinkedIn Sponsored inMail
LinkedIn Lead Gen Forms
LinkedIn Sponsored Content

LinkedIn Ads for Business Decision Makers

Since LinkedIn is strictly for professionals, networking, and professional development, you are twice as likely to connect with a decision-maker. Staying active and up-to-date with LinkedIn drives the highest return for its users. This is most visible when you serve ads. SEO Design Chicago will:

Create your campaign
Create your ads
Build a targeted audience
Expand your reach

LinkedIn Advertising Costs

Like many digital advertising options, LinkedIn Ads don’t have a single flat rate or specific cost. LinkedIn allows for you to invest as much or little as you would like into an ad campaign. There are three main ways that price factors into a LinkedIn Ad.

Total Budget
Daily Budget
Bid Pricing

Total budget refers to a flat rate you would pay to push your ads. This is a quick way to get your ads out there but doesn’t necessarily promise longevity. Daily Budget refers to a set price you want to spend per day on any specific ad. If you are more conscious of your budget and would like to commit to a longer campaign, this is a great option. Bid Pricing refers to setting a maximum amount you are willing to pay for clicks and impressions. Digital advertising works on a system of bidding where everyone’s campaigns are competing to be seen. This way you can set a boundary in case you are competing with larger advertisers.

The best plan is to utilize all of these options. At SEO Design Chicago, we can help you figure out what ratio is right for you.

LinkedIn Ads Pricing

LinkedIn also allows for you to decide what kind of advertising you would like pay for. Considering there are so many different methods of advertising on LinkedIn, they allow you to decide if you would rather pay by clicks, impressions, or InMail messages sent.

By paying in a cost-per-click (CPC) method you are ensuring that you are only paying for ads that actively attract customers. Likewise, paying per 1,000 impressions allows you to know your money is going towards people actually seeing your ads. Messaging is a huge part of LinkedIn, and sending specific messages out might be the right method for you. All of these options have their values, and using them together can lead to a wider reach.

LinkedIn vs Facebook Advertising

Many times, people ask if LinkedIn or if Facebook provides a better avenue for advertising. Many people think that due to sheer numbers or volume that Facebook would be the clear winner. However, pure size is not really a good determining factor as to which platform is superior.

Facebook is definitely a personal sort of platform. LinkedIn, on the other hand, is much more professional. If you are an agency and are trying to expand your brand and increase awareness, then LinkedIn is probably a better option for your advertising dollars. If you are an e-commerce merchant selling to the masses, then Facebook is likely the better choice.

LinkedIn advertisements have a reputation of being more valuable per click. That is certainly seen in comparing the cost of Facebook to LinkedIn. LinkedIn will normally be about ten times more expensive per click. That is not to say that LinkedIn is better, it simply has a more focused audience.

Both companies offer great analytics options to track your ads.Your LinkedIn analytics are split up into updates, followers, and visitors. SEO Design Chicago can help you to better understand which ads are working and which ones may need adjustments in order to be the most successful.

linkedin advertising case studies 2

Reach out to SEO Design Chicago today to see how we can help you with your LinkedIn ad campaign. Our dedicated team of professional LinkedIn advertisers can assist you in not only creating ads, but in targeting the best audience, A/B testing, and updating the best options for your ad. We have the experience and the knowledge to help you be successful.

Call us today to discuss how we can help you with your social media advertising plans!