There are over 560 million professionals on the LinkedIn platform. Adding LinkedIn ads to your marketing campaign allows you to start targeting professionals looking for your products and services. They may not even know they are looking for your brand, but we can target that specific professional demographic.
When you advertise on LinkedIn, you are reaching out to a very different audience than other social media platforms. When using LinkedIn there is a level of professionalism that sets the tone for what is shared and commented. Most people are not using LinkedIn as a casual social media but as a place they go to specifically look for connections, job opportunities, and industry headlines.
LinkedIn Ad Campaign
You might be thinking “how can I place ads that fit naturally in LinkedIn’s landscape?” Luckily, as a business, you are already one step in the right direction. LinkedIn users are already frequenting the site because they are looking for connections or opportunities that can enhance themselves or their business.
This is the perfect place to reach out to new clients. If you are a consultant or another B2B service provider, this is the place for you as your services are highly sought after through LinkedIn but that doesn’t mean other businesses can’t benefit from LinkedIn ads. We can make sure you are advertising to others in your industry, making sure you are seen as a relevant and insightful candidate throughout the platform.