Google Analytics Training by the Experts

SEO Design Chicago’s trained practitioners have used Google Analytics extensively. In addition to training, we are also available to help you with specialized projects. If you want to learn advanced data and analytics skills, or if you simply are curious how Google Analytics works, we can customize the training for your needs. Whether you are brand-new to Google Analytics, or want to brush up on your skills, we can help you!


You will learn how to use dashboards to understand reports, interpret data, and find actionable information in Google Analytics. This information will be directly applicable for your company.


You will learn how to discover who is visiting your website, how they got there, and what they did while on your site with our Google Analytics training. This will help you see who is on your site.


You will learn how to measure the effectiveness and results of your marketing, advertising, email, SEO, and social media campaigns, all in one place – on Google Analytics.


You will learn to see and understand what visitors do while visiting your site, as you learn how to utilize Google Analytics’ behavior reporting feature. This feature is a game-changer.


What are you hoping to learn from Google Analytics? Whatever it is that your company needs from this tool is how we will approach your training. We can help you measure your KPIs.


There may come a time when you need to share access to your Google Analytics dashboard with new team members or third parties. We will teach you how to take this step.



At SEO Design Chicago, we are up-to-date on the latest technology. That means we can train you on Google Analytics 4, the Future of Analytics. It is the newest Google reporting property.


One of the most important parts of Google Analytics is setting your goals. Our experts will teach you which goals are available in Google Analytics and how to set them up for your company.


Our Google Analytics training is highly personalized for you and your company’s needs. It is not based on one certain set of curriculum. Rather, we customize it just for you.

What businesses can benefit from utilizing Google Analytics?

Any business can benefit from using Google Analytics to learn all about how visitors find and use their website. If your company has a website, you can benefit from Google Analytics. Millions of websites rely on GA. SEO Design Chicago provides a variety of services setting up and teaching companies how to use Analytics to their advantage.

In our Google Analytics training, you will learn:

google analytics for beginners
  • Fundamental Google Analytics functionality and capabilities
  • How to find GA key reports, data, and filtering options
  • Understand the most important standard GA reports
  • How to customize reports
  • How to analyze Google Analytics reports and data
  • Additional web analytics essentials and how web analytics works
  • How to use web analytics to find actionable data
  • How to create and edit accounts, web properties, and reporting views
  • How to filter analytics data based on criteria like locations and devices used
google analytics courses

  • Best practices for how to utilize GA based on your industry and specific business
  • How to create goals in order to track your website’s performance
  • How to see who is viewing your website, including demographic information, what devices they are using, and their location
  • How to track how people arrived at your site so you can plan your marketing, promotion, and advertising campaigns
  • See which pages are most popular, where visitors are spending the most time, and the pages with the highest bounce rate
  • How to turn the data you obtain in Google Analytics into information that will help your business make the right decisions to help you succeed in the future

Specific Topics We Can Cover in Your GA Training:

how to use google analytics

  • how you can use Google Analytics and data overall for your business
  • how Google Analytics works
  • how to install Google Analytics
  • the GA Account Hierarchy: accounts, properties, and views
  • how to create filtered and unfiltered views
  • terminology you will need to know related to Google Analytics
  • metrics, examples of metrics, and how you can review metrics
  • how to understand the Google Analytics User Interface
  • how to understand the Google Analytics Reporting Interface
learning google analytics
  • how to export reports
  • how to customize dashboards
  • understanding averages and bounce rates
  • an overview of Standard Reporting in Google Analytics
  • date ranges and reporting
  • real-time reporting
  • default display in GA reports
  • audience reporting in Google Analytics
  • Primary Dimensions and Secondary Dimensions
  • how to track visitor behavior
  • how to set goals
  • how to use filters, predefined filters, and custom filters
  • how to custom campaigns and ways to use campaigns

Contact Us

If you are ready to get started with SEO Design Chicago’s Google Analytics training, contact us today.

FAQs about Trainings

How long does Google Analytics training take?

The time your Google Analytics training will take is dependent on your knowledge of the platform going in. As mentioned earlier, it is completely customized to your needs, so it can take as long or short as you would like!

Many people never learn how to use Google Analytics because they are worried it is complicated. However, anyone can learn how to use GA with the right training!

Yes. You can take our Google Analytics training regardless of your level of experience.

The cost of your Google Analytics training depends on your needs. Contact SEO Design Chicago today for a price estimate!

In our Google Analytics training, you will learn how your website is performing. You will use the tool to track, analyze, and report on visits to your website.

Yes, we offer training on other Google tools like Google Tag Manager and Google Ads. Contact us if you are interested in any other kind of digital marketing training!

You might be able to teach yourself the rudimentary basics of Google Analytics, but our professionals will show you all their expert tips and tricks so you can utilize the tool to its full potential.

Google Analytics training takes you from the basics of the tool to advanced analytics regarding your site traffic and user behavior.