How can an Agency help my business understand Google Analytics?

Data Strategy

At SEO Design Chicago, our suite of Google Analytics consulting and management services kicks off with a thorough discovery and research phase. Regardless of whether you already have a Google Analytics setup or not (luckily, you’ve found us!), our team meticulously conducts a manual audit and mapping of your website.

This process ensures that all crucial pages, actions, and conversion points are accounted for and tracked accurately. Subsequently, we prioritize implementation steps to guarantee that the collected data is not only accurate, clean, and up-to-date but, most importantly, consistently correct.

Implementation of GA4

Following our strategic phase, we delve into implementing priority items identified in our Google Analytics audit. This ensures that data generated henceforth is both pertinent and actionable for ongoing digital marketing strategies or campaigns.

Without suitable data, crafting and executing strategies becomes challenging. Therefore, it’s crucial that Google Analytics is set up correctly and seamlessly integrated with the business tools you rely on to operate.

We guarantee that:

  • Google Analytics and Tag Manager snippets are installed.
  • Traffic is accurately tracked.
  • Internal IPs are filtered.
  • Event and goal tracking is correctly set up.
  • Attribution is accounted for and monitored.
  • Business tools are integrated seamlessly with GA and GTM.

Optimization + Reporting

In the ever-evolving landscape of digital strategies and campaigns, ensuring accurate data is paramount to fully seizing opportunities.

At SEO Design Chicago, we conduct regular audits of your Google Analytics and establish automated alerts to notify us of any issues with your implementation. Moreover, we offer monthly reporting meetings to provide insights into the performance of our digital strategies, share key learnings from the month, and discuss implications for ongoing strategy.

Furthermore, we elevate Google Analytics reporting with Google Looker Studio and Google 360, unlocking the full potential of Google’s Marketing Platform. Explore these tools to harness comprehensive insights and maximize your digital endeavors.






At SEO Design Chicago, we believe in empowering you to be an integral part of the process, feeling confident and empowered by data. Our team of Google Analytics experts offers both on-site and off-site training sessions tailored to your needs. Through these sessions, you and your team will gain in-depth insights into Google Analytics and learn how to leverage it internally to drive data-driven business decisions.

During the training, we cover:

  • Understanding Google Analytics
  • Identifying your user demographics
  • Analyzing user behavior and traffic sources
  • Navigating and interpreting vast amounts of data in GA
  • Discovering and capitalizing on conversion opportunities


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What Does Google Analytics Do?

Google Analytics provide important information about your business. There are countless reasons to use Google Analytics. Here are some of the most important though:

  • Track the performance of your website
  • Understand the benefits of your marketing campaign
  • Better understand what type of items and content to add to your site
  • Understand users by demographic
  • Increase conversions
google analytics

Analytics Problems that We Solve

GA4 Migration Services

GA4 has arrived! Universal Analytics was phased out in July 2023. Every passing day means more lost data. Our team is here to assist you in transitioning to GA4 and ensuring your success on the new reporting platform.


Do you gave Good Data?

Data is flowing into Google Analytics, but can you trust its accuracy? Are your decisions based on flawed data? Our team offers an audit of your current setup, delivering the insights you need to enhance your implementation and reporting capabilities.

Customized Reporting Solutions

Are you maximizing the potential of Google Analytics? Our team is dedicated to equipping you with the necessary tools to tailor reporting for various teams and stakeholders. This streamlines decision-making processes and ensures standardized data communication across your organization.

Data and Marketing Integrations

When you have multiple integrations across your CRM, Marketing Automation, Call Tracking, and other technologies, ensuring seamless coordination is crucial for closing the loop on your analytics.

Our team possesses extensive experience in integrating all your data sources, enabling robust reporting across all facets of your business.

what's new in google analytics

How do You Use Google Analytics?

While it may seem daunting, it really isn’t that hard to use. You begin by adding a bit of code onto your website that will allow for tracking of your visitors.

After that, you can start looking at reports and data from your site. Once you log in, you can create all kinds of filters and customization. These will allow you to have only the data you want to track. It helps you to better understand your true traffic if you, for example, remove your own IP from reporting.

Google Analytics or Google Tag Manager

Google Analytics and Google Tag Manager may seem similar on the surface. In fact, you may not even know the difference in what they do or if they are different at all. 

Google Tag Manager is a great tool that supplements Google Analytics. with Analytics, you can see who came to your site, from where, and so forth. But if you are interested in tracking more detail, like form fills or tracking sales, then Google Tag Manager is what you need. 

It works by adding tags to your website that get triggered whenever a user performs a predetermined task like filling out a form. This way you will have much more control over the data you collect based on what you are specifically looking for.

learn more about tag manager
Google Analytics vs Google Tag Manager
Google Analytics Dashboard

Google Analytics Dashboards

If there are pieces of data or items that are most important to you, then you can setup dashboards so that that particular data shows up right away for you. These dashboards can be set up by comparing two or more items, or just looking at one piece of information, or may other combinations.

In addition to dashboards, Google Analytics will let you see a whole host of extra features. Here is an excellent article that explains a good number of ways to use Google Analytics’ tools and resources.

What Can Google Analytics Tell About Your Visitors?

Let’s assume that you have spent countless hours creating your brand. You have made it as great as you can. Then you spent another great deal of time or money having your website created to advertise your brand, product, or service.

You can tell how many people are coming to your site. But what if you want to be able to have a better understanding of who these people are?

With Google Analytics, you can find out all sorts of data about your visitors in order to help determine what is driving traffic to your site.

  • Demographics section will show you Age and Gender
  • Geo section has their Location and Language
  • Technology gives the Browser type and Network
  • Mobile will tell you if they are desktop, tablet, or mobile phone
  • Social can tell you from which social network your visitors are coming
Google Analytics Location Data


Google Analytics Age ranges


Google Analytics Device


Google Analytics Social Source


Learn About Google Analytics

Google Analytics can really do a great deal. It can seem like you are lost when you first approach and do not know what to do. In truth, because Google Analytics is so powerful and robust, it is intimidating at first. However, Google offers classes that can assist you in your knowledge of Analytics and help you get started. There are classes offered from beginner to advanced that can aid you every step of the way in your learning.

Google Analytics Acadmey

Limitations of Google Analytics

There has been a lengthy amount to read discussing all of the benefits of Google Analytics and all of its powerful features. It may seem all powerful. However, it does have some limitations. Here are some items that you cannot do with Google Analytics:

  • Track individual users

  • Process info from prior to adding the Google Analytics code (No historical data)

  • Differentiate between cleared cookies and a new visitor

  • Find out if your visitor was at a competitor’s website

  • Track what a user does on your social media page

SEO Design Chicago and Google Analytics

SEO Design Chicago has decades of experience working with Google Analytics. Let us help you and your business to have the correct data setup to track on your website.

We can create dashboards for you that will let you check on the immediate performance of your most cared about data right away.

At SEO Design Chicago we can also help you to interpret the data so that you have the most effective Google Ads campaigns running and are optimizing your website and social media for the best possible returns.

Reach out to us today to see how we can help your business grow.

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Analytics and Digital Audit

A full analysis of your online presence is the first step of understanding your analytics. SEO Design Chicago will provide an Online Presence and Analysis Audit to all companies engaging our services. It’s an important tool for understanding in what areas your online presence needs work and how we can increase profitability for your brand online.

Our conversion goals and event tracking will help you learn what pages your website visitors are interacting with most and which ones need work. Our analysis will break down what converts your prospective customers into conversions and ultimately decrease bounce rates.

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