Marketing Plan for Assisted Living Facilities

The day comes when family members and adult children have to consider putting their parents or spouses in assisted living or senior communities. SEO Design Chicago has experience working with senior living clients across the country, as well as in Chicago.

Marketing to seniors and their families has changed drastically in the last ten years. Though print marketing is still an option, your company could fall behind the competition if they don’t also utilize the latest advertising platforms. SEO and new Digital marketing ideas are vital to the long term success of any company.

There are several different platforms and marketing services available for senior targeted ads. SEO Design Chicago can help you utilize all of them. SEO Design Chicago is an experienced senior living marketing agency and has provided advertising and consulting services for assisted living facilities across the United States and in Canada.

Assisted living advertising

Senior Living Digital Marketing 

There are a wide variety of digital marketing strategies that you can create to attract prospective residents for senior care. However, marketing efforts for senior living and assisted care are magnified when you take a multi-channel approach to your advertising. Our marketing and sales team will help your create a perfectly tailored campaign.

PPC Advertising for Assisted Living

  • One of the marketing strategies for assisted living facilities that we recommend is pay-per-click advertising. Pay-per-click advertising is a very cost-effective strategy that can fit every assisted living facility’s budget. SEO Design Chicago has created several PPC ad campaigns and we specialize in demographic and geographic targeting of assisted living ads.
  • In addition to offering PPC consulting and management, we also offer auditing services of your current PPC campaigns. We can analyze your assisted living advertising ideas and can tweak your PPC ads to become even more effective.

Senior Lifestyle Facebook Advertising

LinkedIn Advertising to the Senior Lifestyle

  • LinkedIn is another advertising platform for assisted living facilities to consider. It is a valuable place to showcase events at your assisting living facility, your assisted living experience, and the services you offer. It is also a great place to connect with others in the senior living industry. Therefore, LinkedIn should be considered when marketing assisted living.

Senior Living Content Creation

Content creation is just as important as traditional marketing. Every assisted living website needs to regularly post fresh content for search engine optimization. SEO Design Chicago has trained professional writers that can write optimized content for your assisted living website.

Our staff members have previous experience writing content about assisted living services and facilities. Our quality targeted content marketing and blog posts will quickly convert to lead generation. We can also write geographic landing pages, specialized landing pages, and more original content for your assisted living to help you gain a higher organic search ranking.

Assisted living content creation

Social Media Content Creation Targeting Seniors

Social media provides a valuable opportunity for assisted living companies to provide information about their services and facilities. SEO Design Chicago can also help you use your social media channels to create content that increase your clientele. We can create targeted marketing for assisted living communities.

Content Creation for Assisted Living Communities

One common problem we see with assisted living websites’ content is that it is generic, redundant, and not often updated. Website content creation is an important component of assisted living SEO. Senior living websites should be frequently updated and feature rich. SEO Design Chicago can help you regularly update your website with new content.

 Web Development geared toward the Senior Lifestyle Target

Whether you need a brand-new assisted living website or help updating your existing one, SEO Design Chicago can help. Our developers are fluent in custom HTML, JavaScript, and CSS. We can build new pages of content for your website on any platform to showcase your cutting edge assisted living marketing ideas. For example, it will always be important for potential residents and their families to view the facilities and meet the staff members in person, but perhaps offering virtual tours on your website would be a great marketing solution.

Our web developers have previous experience building websites and marketing assisted living services. Having a well developed and up to date website is an important element of any marketing plan for senior living communities.

Local SEO Services for Senior Homes

One of the most important factors for assisted living services is Local SEO. We recommend you optimize your website for Local SEO as soon as possible. It’s important for you to be at the top of the search engine results pages in your own city or town.

We can evaluate your current position in the senior living facility market, fix any errors on your current local pages, or add new ones for you. Local SEO services ensure you have targeted your marketing for assisted living communities that are in your community.

Assisted living local SEO

Senior Living Local Search Rankings

Local SEO ranking is very important for assisted living services and retirement communities. When potential residents and their families are looking for assisted living services in your area, your website needs to rise to the top of the search engine results. SEO Design Chicago can help you improve your search ranking and beat your competitors.

Online Business Listings for Senior Services

Business listings are still an important factor for assisted living services. One of the most important parts about business listings is that they are consistent. For assisted living services, we find that this is typically not the case. SEO Design Chicago can help you make your assisted living listings and business information consistent across the internet, which will help your search ranking.

Google My Business for Assisted Living Services

Many of us have heard of the importance of Google My Business over the past decade. Google My Business gives your senior targeted business the opportunity to highlight your services through pictures and content that resonate with local community members

An incomplete profile makes your business look neglected, so it’s important to have all information filled out completely. Although many baby boomers don’t look for anything beyond a phone number, their loved ones are likely to conduct a thorough search of your online presence. Maintaining your Google My Business page with updated events, photos and info will help you stand out to prospects.

Bing Local for Assisted Living Companies

Contrary to popular belief, many internet searches are still performed on a platform other than Google. You need to make sure that Yahoo and Bing listings are updated too. We often see this area neglected for assisted living services. We can help you update or create your listings on Yahoo and Bing.

SEO for Assisted Living

It’s important to utilize SEO best practices for your assisted living website. Some components of senior living SEO are:

  • On-site Optimization
  • Ongoing Quality Content Creation
  • Off-site Authority Building
  • Backlink Strategy for Assisted Living Services
Assisted living SEO

SEO Analysis for Assisted Living

If your website has issues, SEO Design Chicago can help you find them. Our thorough SEO Analysis will help us determine how to fix any issues so your website can rank higher in organic search.

SEO Services for Assisted Living Communities

No matter how technical the SEO issue is with your website, our experts can help. SEO Design Chicago can also perform on-site SEO and off-site SEO for your website, create ongoing quality content, and more. We often see issues with assisted living websites like duplicate meta-tags, duplicate title tags, poor user experience, and slow site speed. SEO Design Chicago can fix all of those problems for you and help you optimize your site.

Link Building for Senior Living Communities

It’s important to cultivate plenty of inbound and outbound links for your assisted living website to achieve a higher search ranking. SEO Design Chicago can help you find any broken links on your website and fix them, as well as add new quality links.

Senior Living Marketing and Assisted Living Consulting

What is your assisted living marketing approach? SEO Design Chicago can help you come up with a modern marketing strategy customized for your assisted living business. We can work with you to address and correct problems, choose the right form of advertising for you, and help you brainstorm ideas you might never have thought of without our help. We can work with you to develop a cohesive assisted living marketing plan.

Assisted living consulting

Social Media Analytics for Senior Lifestyle Services

If you are already using social media to promote your assisted living services, SEO Design Chicago can help you use analytics to determine what is working for your business and what isn’t. If you aren’t getting the leads you hoped for, our marketing and sales team can help you find out why and brainstorm some new senior living marketing ideas.

Web Analytics for Senior Living Companies

SEO Design Chicago can help you choose the best tools to monitor your assisted living website’s analytics. We can also help do the monitoring for you, so it’s one less thing for you to worry about. Our dedicated content and data team is ready to help you increase conversions and gathering contact information so that you can fill your senior living communities faster.

Marketing Analytics for Senior Lifestyle Communities

Assisted living services are a competitive industry. But SEO Design Chicago is an assisted living marketing agency that can help you rise to the top. Other senior living marketing agencies might not have your best interests in mind, but we do.

For help with your assisted living marketing strategy, contact SEO Design Chicago today. We can help you make your assisted living marketing plan more effective and also help with advertising, your search ranking, and help you beat the competition!


Assisted Living Marketing Resources


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