Marketing Plan for Assisted Living Facility
The day comes when family members and adult children have to consider putting their parents or spouses in assisted living communities. SEO Design Chicago has experience working with assisted living clients across the country, as well as in Chicago.
Marketing for assisted living has changed drastically in the last ten years. Though print marketing is still an option, assisted living companies could fall behind the competition if they don’t also utilize the latest advertising platforms.
There are several different platforms and marketing services available for assisted living ads. SEO Design Chicago can help you utilize all of them. SEO Design Chicago is an experienced senior living marketing agency and has provided advertising and consulting services for assisted living facilities across the United States and in Canada.
Assisted Living Advertising
There are a wide variety of digital marketing strategies and marketing campaigns that you can create to attract prospective residents for senior care. However, marketing efforts for senior living and assisted care are magnified when you take a multi-channel approach to your advertising.
PPC Advertising for Assisted Living
- One advertising method we recommend for assisted living facilities is pay-per-click advertising. Pay-per-click advertising is a very cost-effective strategy that can fit every assisted living facility’s budget. SEO Design Chicago has created several PPC ad campaigns and we specialize in demographic and geographic targeting of assisted living ads.
- In addition to offering PPC consulting and management, we also offer auditing services of your current PPC campaigns. We can analyze your assisted living advertising ideas and can tweak your PPC ads to become even more effective.
Assisted Living Facebook Advertising
- Facebook ads are more effective for assisted living facilities than you might imagine. SEO Design Chicago can create Facebook ads for your assisted living facility that focus on your target audience.
LinkedIn Advertising for Assisted Living
- LinkedIn is another advertising platform for assisted living facilities to consider. It is a valuable place to showcase events at your assisting living facility, your assisted living experience, and the services you offer. Therefore, LinkedIn should be considered when marketing assisted living.
Assisted Living Content Creation
Every assisted living website needs to regularly post fresh content for search engine optimization. SEO Design Chicago has trained professional writers that can write optimized content for your assisted living website.
Our writers have previous experience writing content about assisted living services and facilities. Our quality targeted content marketing and blog posts will quickly convert to lead generation. We can also write geographic landing pages, specialized landing pages, and more original content for your assisted living to help you gain a higher organic search ranking.
Assisted Living Social Media Content Creation
Social media provides a valuable opportunity for assisted living companies to provide information about their services and facilities. SEO Design Chicago can also help you use your social media channels to create content that increase your clientele. We can create targeted marketing for assisted living communities.
Content Creation for Assisted Living Websites
One common problem we see with assisted living websites’ content is that it is generic, redundant, and not often updated. SEO Design Chicago can help you regularly update your website with new content.
Assisted Living Web Development
Our web developers have previous experience building websites and marketing assisted living services. Having a well developed and up to date website is an important element of any marketing plan for senior living communities.
Local SEO Services for Assisted Living
One of the most important factors for assisted living services is Local SEO. We recommend you optimize your website for Local SEO as soon as possible. It’s important for you to be at the top of the search engine results pages in your own city or town.
We can evaluate your current position in the market and fix any errors on your current local pages, or add new ones for you. Local SEO services ensure you have targeted your marketing for assisted living communities that are in your community.
Assisted Living Local Search Rankings
Local SEO ranking is very important for assisted living services and retirement communities. When someone is looking for assisted living services in your area, your website needs to rise to the top of the search engine results. SEO Design Chicago can help you improve your search ranking and beat your competitors.
Online Business Listings for Assisted Living
Business listings are still an important factor for assisted living services. One of the most important parts about business listings is that they are consistent. For assisted living services, we find that this is typically not the case. SEO Design Chicago can help you make your assisted living listings and business information consistent across the internet, which will help your search ranking.
Google My Business for Assisted Living Services
Many of us have heard of the importance of Google My Business over the past decade. Google My Business gives your Assisted Living business the opportunity to highlight your services through pictures and content. An incomplete profile makes your business look neglected, so it’s important to have all information filled out completely. Maintaining your Google My Business age is an essential for assisted living marketing.
Bing Local for Assisted Living Services
Contrary to popular belief, many internet searches are still performed on a platform other than Google. You need to make sure that Yahoo and Bing listings are updated too. We often see this area neglected for assisted living services. We can help you update or create your listings on Yahoo and Bing.
SEO for Assisted Living
It’s important to utilize SEO best practices for your assisted living website. Some components of Assisted Living SEO are:
- On-site Optimization
- Ongoing Quality Content Creation
- Off-site Authority Building
- Backlink Strategy for Assisted Living Services
SEO Analysis for Assisted Living
If your website has issues, SEO Design Chicago can help you find them. Our thorough SEO Analysis will help us determine how to fix any issues so your website can rank higher in organic search.
SEO Services for Assisted Living Sites
No matter how technical the SEO issue is with your website, our experts can help. SEO Design Chicago can also perform on-site SEO and off-site SEO for your website, create ongoing quality content, and more. We often see issues with assisted living websites like duplicate meta-tags, duplicate title tags, poor user experience, and slow site speed. SEO Design Chicago can fix all of those problems for you and help you optimize your site.
Link Building for Assisted Living Services
It’s important to cultivate plenty of inbound and outbound links for your assisted living website to achieve a higher search ranking. SEO Design Chicago can help you find any broken links on your website and fix them, as well as add new quality links.
Assisted Living Marketing and Assisted Living Consulting
What is your assisted living marketing approach? SEO Design Chicago can help you come up with a modern marketing strategy customized for your assisted living business. We can work with you to address and correct problems, choose the right form of advertising for you, and help you brainstorm ideas you might never have thought of without our help. We can work with you to develop a cohesive assisted living marketing plan.
Social Media Analytics for Assisted Living Services
If you are already using social media to promote your assisted living services, SEO Design Chicago can help you use analytics to determine what is working for your business and what isn’t. If you aren’t getting the leads you hoped for, we can help you find out why and brainstorm some new senior living marketing ideas.
Web Analytics for Assisted Living Services
SEO Design Chicago can help you choose the best tools to monitor your assisted living website’s analytics. We can also help do the monitoring for you, so it’s one less thing for you to worry about.
Our dedicated content and data team is ready to help you increase conversions and gathering contact information so that you can fill your senior living communities faster.
Marketing Analytics for Assisted Living Services
Assisted living services are a competitive industry. But SEO Design Chicago can help you rise to the top. Other senior living marketing agencies might not have your best interests in mind, but we do.
For help with your assisted living marketing strategy, contact SEO Design Chicago today. We can help you make your assisted living marketing plan more effective and also help with advertising, your search ranking, and help you beat the competition!