Content Creation Packages
Custom Content Packages from SEO Design Chicago
SEO Design Chicago is a Chicago content creation agency with a complete content strategy and marketing development team. Web content is one of the most crucial aspects of your website. Great content drives people to visit and buy from your business, and our professional content creation team can produce content for any niche or market.
Whether you need brand-new content to maximize your website’s SEO or simply want a refresh, our content marketing team writes relevant, SEO-friendly content. Our content experts and marketing managers analyze your website and determine the best digital content strategy for your business. When you have great content, searchers find your website more effectively.
Why Content Creation Matters for SEO
Consistent content provides more opportunities to rank for keywords. Without content creation, you only have small amounts of copy on your homepage and the alt text on images. That limited space doesn’t allow you to rank for the keywords in your industry. With articles, guides, and blog posts, you can describe what your business does and rank higher for what people are searching.
Pages that rank higher tend to have more content. Meaningful, informative, and detailed content tends to be longer, and it gives readers something to engage with. Optimized content today is about more than keyword density; it’s about factual, valuable content visitors appreciate.
High-quality content keeps readers on your page longer and helps reduce your bounce rate. Use content to teach visitors about your products and services, introduce your company, and guide them to other pages on your site.
Original content helps you rank for long-tail keywords. These longer, more specific search queries often convert better than shorter “head” terms, helping you reach a broader, more relevant audience.
Benefits of Original Content Creation
For small businesses in particular, investing in custom content creation is a key to success. As a busy business owner, you might feel content creation is optional, but here are five reasons it matters:
Increase Brand Awareness. You can’t grow your company if no one knows you exist. Original content posted on your blog, social media, and website helps establish your brand’s voice and get your name in front of customers.
Retain Customers. Regular updates through your blog, newsletter, and social media keep your name top of mind, encourage repeat business, and build ongoing customer loyalty.
Enrich the Customer Experience. Content can educate your customers with FAQs, product demonstrations, and how-tos that create a richer, more satisfying experience.
Nurture Leads. High-quality content explains the benefits of your products and services and guides leads through every step of the sales process.
Prove Value. Original, educational content shows that you’re a knowledgeable thought leader who is ready to share that expertise in ways that benefit your customers.
Types of Content Creation
A successful content strategy combines content marketing, sponsored content, and internet marketing tailored to your specific niche. Our web content creation is original, and our team has the experience and knowledge to create great content for any market. Our SEO-driven focus produces content that also increases your ranking in organic searches.
The types of content creation we offer include:
- Website content creation
- Targeted content marketing
- Blog writing and blog posting
- Sponsored content
- Email marketing and newsletters
- Geographic landing pages
- Social media content
- Product descriptions for e-commerce
- Copywriting services
- Technical writing services
Content Structure
Text Structure
Text structure is essential for SEO because well-organized content improves readability and signals relevance to search engines, which can help boost a page’s ranking. All content we create follows an ideal structure built around headers, internal links, meta descriptions, page titles, and a featured image.
Headers
Headers guide readers through your content and help search engines gauge its relevance. The H1 is the page title that search engines use to categorize your content, while H2 through H6 headers make content easier to understand, digest, and navigate.
Internal Linking
Within every article, we include internal links to other pages on your site. Internal links improve usability through anchor text, spread link equity, boost page views, increase time on site, and help search engines crawl and index your pages.
Meta Descriptions
Every article includes a concise, well-written meta description. A meta description summarizes the page and acts as an organic text ad, with the power to increase the click-through rate of your search results.
Page Titles
We give every page a keyword-rich title. Page titles tell people and search engines what the page is about, signal its relevance to a search query, and entice searchers to click your result in the SERP.
Featured Images
A featured image is a visual representation of the page’s content. Featured images add visual interest and improve SEO. We choose images that fit your site’s style, add appropriate alt text, and optimize them for performance.
Keyword Research, Competitor Analysis & Visual Assets
Keyword Research and Strategy
Our writers always start with keyword research as the first stage of the content creation process. We study the buyer’s persona and industry thought leaders to create content that ranks and drives traffic. Our content includes the exact keywords, long-tail keywords, and key phrases your prospective customers are searching for, while answering their questions so they return again and again.
Competitor Analysis
Every package includes competitor analysis. We identify competitors in your industry and research their marketing strategies, helping us pinpoint your strengths and weaknesses, understand your market, spot trends, and set benchmarks for growth.
Visual Assets
Visual assets such as videos, diagrams, screenshots, photography, and images grab attention, break up text-heavy content, evoke emotional responses, and help cement information in readers’ memories, strengthening your overall content marketing strategy.
Variable Content Length
Our packages include content of variable lengths. Depending on your needs, we use short-form content, long-form content, or a combination of both. Both have a place in a successful strategy, and our experts choose the right format for the right context.
Short-form content is typically under 1,200 words and is quick to digest, perfect for getting a single message across. Common types include short blog posts, news articles, infographics, social posts, and emails.
Long-form content is typically more than 1,200 words and dives deep into a topic. Common types include long blog posts, evergreen pages, guides and tutorials, white papers, and webinars. The ideal length always depends on the content’s purpose and search intent.