How to Create an Effective Marketing Platform for Assisted Living Facilities

Assisted living facilities create a safe, healthy environment for seniors to live in. When you are running an assisted living business, you’ll want to do all that you can to make sure you show how safe and healthy your environment is through your marketing. Since over 810,000 Americans are currently living in assisted living communities, having an effective marketing platform is essential to make your facility stand out of the crowd. 

Lots of people rely on senior living, as it affects not only a wide range of senior citizens but their families and friends. Because of this, there are many senior living facilities that exist today, leading to competition and a big market. Marketing for senior living starts with having a powerful online presence.

senior living guide to marketing

Having an Online Presence

Before we get into senior living marketing, let’s talk about having an online presence in general. Having a successful online presence means more than simply being online. It is being on multiple platforms, engaging in two-way communication with your audiences, and always being sure to analyze your performance along the way. 

When you have two-way communication with your audience, you are transforming your marketing strategies because you are doing more than just putting yourself out there. With two-way communication, assisted living businesses are willing to take criticism, be truthful, and hold themselves accountable for their work. Having an online presence also helps with search engine optimization. 

Search Engine Optimization 

Search engine optimization (SEO) is a marketing tool used by many businesses to bring their website to the top of search engine result pages. This can be incorporated into content through various strategies including content creation, keywords, local SEO, using internal links in your content, and more. SEO is important for senior living marketing because it will allow you to reach more people through your website, making more community members aware of your presence. 

Having a Successful Marketing Platform 

Having a successful marketing platform means you will be able to connect with more customers and have new leads. You will be keeping up with the times in the digital age, rising above your competitors. The more you market, the better you’ll get at it and understand how to do it effectively.

senior living marketing

Marketing for Assisted Living Facilities

Why is senior living marketing so important? Senior living marketing is extremely important because it is a big decision for a customer to choose your business. Since you are dealing with someone’s life in this purchase, your customers are likely going to do extensive research beforehand to ensure that their loved one is living in a comfortable place suitable for them. 

With more senior residents using a smartphone now than ever, it is important to make sure you are taking advantage of technology in your marketing. You would be surprised at how many senior citizens are up-to-date with the latest trends. Times are changing and assumptions should never be made about your residents and their usage of the internet. 

Many assisted living centers are using outdated marketing tactics, you’ll want to rise above your competitors and be up-to-date with your marketing. A way to do this is to constantly have content creation and to incorporate search engine optimization into your website  

How to Market for Assisted Living Facilities

There are many different ways to market for assisted living facilities. While word-of-mouth is very useful for senior living marketing, making use of countless digital marketing opportunities is a must. While there are several platforms out there for marketing, let’s discuss mainly the importance of social media, websites, and blogs. 

Social Media

When you are marketing your assisted living facility, it is important to remember that you aren’t just targeting a senior audience. You are targeting their families, which will be a range of ages. Different audiences come from different social media platforms, which is why it is important to be available on as many as you can be. Do yourself and your audience a favor by being accessible and making multiple social media profiles. Make use of apps like Instagram, Facebook, Snapchat, YouTube, LinkedIn, and even TikTok. Most of these apps will also give you a space to do assisted living ads, which will bring you more profit and customers. 


Your website should be the first step to making your assisted living business’s marketing thrive. Websites give your company a space to provide basic information while also making your business your own. Create different pages within the website that hold key information along with unique graphics and fun side content. Fun side content could be activities, interviews, and more personalized activity. This will make your business seem more human. The more content you have on your website, the better. It is important to constantly be checking on your website and keeping it up to date, this will help with your website’s SEO. 

assisted living marketing


A way for your website to constantly be up-to-date is through blogs, which are very important for senior living marketing. Blogs will not only spark interest in your facility, but they will make your website thrive. Make sure to come up with a calendar for your blogs to hold yourself accountable for posting frequently. The more organized you are, the more likely you will be successful in your assisted living business. 

Tips for an Effective Marketing Platform for Assisted Living Facilities

Let’s go over some tips for having an effective marketing platform for assisted living facilities that go beyond which platforms to use. It is important to know that marketing is not just about strategy, but it’s about caring about what you do and understanding your community. 

When you are working on marketing strategies for your assisted living facility, keep these tips in mind:

  • Be caring and know who you are marketing to (not just seniors, but families). After all, you are dealing with something as important as someone’s living situation. You want them to feel comfortable with you. Show this in your marketing.
  • Have an active and healthy mindset when approaching your business. All aspects of seniors’ needs are important, including their activity level and social life. Senior citizens don’t want to be looked at as helpless, never underestimate how active they are! Show the activeness from your seniors in your marketing by promoting more events and making your residents shine.
  • Get to know your community! You’ll want community participation as well as community residents. After all, families will want to have their seniors close to them so that they don’t have to travel too far for a visit. Having a positive relationship with your community is key to making your assisted living business thrive.
  • Listen and respond to reviews to make sure you are constantly satisfying customer’s needs.

assisted living marketing guide

SEO Design Chicago and Assisted Living Marketing in San Antonio

Need an agency to help you with senior living marketing? Look no further, SEO Design Chicago is the place for you.

SEO Design Chicago is a marketing agency that has developed into one of the best digital marketing companies in the United States and Canada today. We specialize in SEO of all areas, specifically assisted living marketing. SEO Design Chicago has had lots of experience working with assisted living clients across the country and in Chicago, so we are well-versed in helping your company thrive. Knowing what has worked well in the past, we have certain strategies we recommend using: like pay-per-click marketing, LinkedIn marketing, Facebook advertising, and content creation. Creating assisted living ads will help your business thrive. 

Even though our recommendations are based on successes with assisted living marketing in the past, we know that each company is unique. That’s why we incorporate an analysis of your website before anything else. We want to get to know you so that we can take the proper steps to help make your brand flourish. 

Since we are a virtual marketing agency with staff located around the United States, we are flexible when it comes to location. Our skilled staff can work with many locations, especially San Antonio SEO, where we are the best digital marketing company. Whether you need a full-service or short-term PPC campaign in San Antonio, we are here to help. Our marketing solutions will bring you to the top. We are experts in marketing for assisted living and will have your back with any needs you may have. 


  • How do you create an effective marketing platform for assisted living facilities?
  • How should assisted living facilities market their businesses? 
  • What is search engine optimization?
  • Should assisted living facilities have a blog? 
  • What are some tips for marketing for assisted living facilities?

Contact Us Today!

Call Now