Have you invested heavily in your website hoping to get to the top of Google search results, but to no avail? Do you spend your time, money, and energy on your site with no search traffic to show for it? The root cause of your problems may be your search engine optimization strategies. Solving the problem starts with conducting an SEO audit.
What is an SEO audit?
In simplest terms, an SEO website audit is a full analysis of ranking factors that affect your site visibility on search engines. It is an evaluation of your web presence with complete insight into organic traffic on individual pages. Think of it as a SEO checker for your site’s good practices that lead to a higher ranking.
The audit examines your SEO marketing campaigns and offers ready solutions to optimize your site to web crawlers. You may decide to perform the probe yourself with the help of online tools, such as Google Analytics, the Google Search Console, or other SEO reporting tools.
However, you may not have the technical knowhow to handle the backend SEO. It is advisable to reach out to SEO agencies who offer full-service SEO packages. Hiring a professional firm to examine your SEO will allow you to take advantage of their expertise. They will manually comb through your website and recommend necessary fixes.
Why is an SEO Audit Important?
Search engine optimization will help to improve your website rank. Your search visibility affects traffic, clicks, and revenue. With a website audit, you have the opportunity to grow your business online. How, you may ask. The audit outlines the strengths and weaknesses of your SEO strategy and offers potential solutions. The solutions will improve the accessibility and visibility of your site by web crawlers.
An assessment of your off-page SEO is also crucial. 75% of SEO occurs off-page compared to 25% being on-page. An audit will reveal errors in your site that make it difficult for search engines to show your website in their results. The inspection will also cover keyword usage, title tags, meta tags, duplicate content, 301 redirects, organic search ranking, indexing, broken links, and even backlinks in and out of your website.
Make Your SEO Audits Regular
Google updates its search algorithms and crawlers quite often. With every update, your webpages will rank higher or lower compared to their compatibility with the updated algorithm. Therefore, a search engine optimization audit should be a regular checkup to stay ahead of the updates. You should perform at least two checks every year in addition to monthly search engine optimization. It is also advisable to perform a web audit at the beginning of every SEO marketing campaign.
Benefits of Performing an SEO Audit
- Checks your website overall health, helping you optimize your site to search engines
- You avoid penalties associated with grey-hat and black-hat SEO techniques
- Improved organic search for your site with increased visibility
- Enhanced UX and user interface leading to efficient usability
- You may capitalize on traffic trends allowing you to target your specific potential customers
- Better ranking on SERPs which may lead you to land on a prime space on the first page
- Compare yourself with your immediate competition and device strategies to outrank them
The ultimate goal of SEO analytics and reporting is a clear road map to better search engine optimization practices. The audit ought to be a standard procedure offering actionable recommendations to better your ranking.