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Top Three Benefits of Advertising on Linkedin
While there are currently countless social media options of advertising online, Linkedin is quite possibly one of the best social networking sites to do so. There are many benefits of LinkedIn advertising for your sponsored content ads. Linkedin offers different advertising options so you are sure to find one that works best for you and your budget. Text Ads and Dynamic Ads run in the LinkedIn right rail.
You are given the choice of doing self serve ads which you have complete control over. Or you may utilize Linkedin partner solutions, where you have the opportunity to have a marketing expert help with your advertising campaign. Whatever your needs may be, Linkedin will have a solution that is right for you.
Targeted Audiences – Linkedin Advertising Benefits
Linkedin advertising offers the opportunity to only send your ads to a targeted audience that you have selected. This way, you will not waste time or money reaching out to an irrelevant audience. Choosing your target audience allows you to specify who you want to reach based on factors such as age, gender, location or company. Using targeted advertising, you will not only increase the interest in your post, but you will also give your audience the feeling that you are speaking directly to them.
You Specify Your Budget – Linkedin Advertising Benefits
I believe it is safe to say that we are all looking for ways to save money these days. Enter Linkedin advertising, which allows you to set your budget and your desired audience prior to posting your ads online. Like other platforms, LinkedIn Ads are pay-per-click and don’t have a single flat rate or specific cost.
There are three main ways that price factors into a LinkedIn advertising budget: Total Budget, Daily Budget, and Bid Pricing. Total budget refers to a flat rate you would pay to push your ad campaign. Daily Budget refers to a set price you want to spend per day on any specific ad. Bid Pricing refers to setting a maximum amount you are willing to pay for clicks and impressions.
Once you determine exactly what your advertising budget will be, you can begin creating campaigns that will increase your leads and brand awareness, without adding unexpected costs.
LinkedIn Advertising – The Possibilities are Endless
Linkedin offers many different possibilities for you to market your campaign, so you are sure to find an option that suits your exact needs. Linkedin benefits includes the ability to select your target audience and to choose exactly how your ad will appear on a member’s page.
Depending on the advertising option you choose, your ad can appear in the sidebar, on the top of the page, or you can even send personalized messages to users you have selected. And if you are feeling a bit nervous about starting your own campaign, let a Linkedin Expert, such as SEO Design Chicago help you with the entire process. Contact us today.
To Summarize – or – TLDR for us Reddit Folks:
These are just a few of that ways that Linkedin advertising can help increase your leads and market your business. In today’s society, basically everyone utilizes the internet, so why not use that to your advantage? Not only do you get to specify your target audience, but you also get to set your budget and determine exactly where your ads appear.
Linkedin gives you the opportunity to track your ad performance, control your entire campaign, or let an expert campaign manager help you with the process. You have nothing to lose, but you have plenty of leads to gain!