By implementing these LinkedIn marketing tips you can increase your brand awareness, network with other professionals in your field, and create lasting relationships with your target audience. LinkedIn is far more than a platform for job seekers. It is just as effective as a marketing platform. Promoting on LinkedIn is not so hard when you follow LinkedIn best practices. Take advantage of these LinkedIn marketing tips to get the most out of your LinkedIn account.
Promoting on LinkedIn
One of the biggest aspects of marketing is promotion. You can easily use LinkedIn to promote your business. These LinkedIn marketing tips are related to how you can use the platform to promote your business to consumers.
Post Engaging Content
You can start promoting your business on LinkedIn by creating organic content that your audience needs. Try your best to avoid content that comes off as you trying to sell them something. Content boasting about the benefits of your product is great, but it will not draw as much attention as fresh content that solves a problem. Create as much quality content as you can to keep your audience engaged. One quality article can draw in an audience, but you need to continuously post to keep that audience.
In addition to creating your own content, share content from other creators. This content should come from both inside the platform and outside the platform. If you find it engaging, your audience is likely to find it interesting as well. Start a conversation and interact with your audience. This will help you build lasting relationships with people in the industry.
Post a variety of content from articles to images to status updates. Visual media can attract over six times more engagement than text-only content. Take advantage of this when cultivating your content creation plan for LinkedIn.
Create an Ad Campaign
Once you take the first LinkedIn marketing tip and create content, you will need to promote it. LinkedIn offers a variety of options for ad campaigns. Sponsored content, message ads, dynamic ads, and text ads are all options. Choose one or all of them to create the ad campaign that will meet your goals. This is all run through Campaign Manager which lets you set a budget, choose goals, and a timeline. When setting your budget, keep in mind that the cost of ads is $5.26 per click, $6.95 per 1000 impressions, and $0.80 per send. How much you spend on your campaign will depend on what you need.
Use LinkedIn Groups
Join industry-specific LinkedIn groups to engage in and start discussions, stay up to date on industry trends, and connect with others in your field. There are many groups to choose from. There are groups for people in a specific profession, groups for specific topics, and everything else you can imagine.
You can also make your own group. You can create specific conversations and establish yourself as an online community leader all the while promoting brand awareness and generating leads. This LinkedIn marketing tip can also help you come up with new content when you are feeling uninspired.
Don’t forget to use hashtags on LinkedIn, too. Effective use of hashtags will make your content more discoverable to new people. If you use hashtags related to your content, people exploring that hashtag are already looking for content like yours. Not only will more people find your content, but it will be the right people.
Promote on Your Personal LinkedIn Page
In addition to creating a LinkedIn profile for your business, you should create one for yourself and promote your business through it. Messages from an individual are more personal. It shows that there is a real person behind the business name. Be sure to link each page on the other’s profile so viewers can find the information on both.
Promoting on LinkedIn does not have to directly promote your products. You can use it to direct your audience to follow you on other social media platforms and to check out your business’s website. Link your other accounts and websites on LinkedIn to encourage cross-platform communication with potential customers.
At its core, LinkedIn is a networking website. It is built for professionals to connect with other professionals. The best LinkedIn marketing tips will tell you to take advantage of that fact. Do not miss connections that could blossom into strong relationships. Connect with prospects, other business owners, and businesses you could partner with. You could need a partner for a future marketing campaign. You could learn something from other professionals that will make your business grow. Do not miss out on these opportunities.
Grow Your Email Marketing List
Contact your connections about joining your email list. Let them know what they can expect to receive if they choose to join your email list. Ideally, you should make the message non-commital. They need to feel like they are not being pressured into joining your list and that there is something in it for them. Email marketing is one of the most effective marketing campaigns, so the more people you can get on your list the more likely you are to make sales.
Create a Custom URL
Include your business’s name in the custom LinkedIn URL for greater searchability. To customize your URL, click the Me icon and then View Profile. From there, click Edit Public Profile & URL to go to the Public Profile Settings page. On the right side of the page, you will see Edit Your Custom URL; click the edit button right under it. You can then type your custom URL. Be sure to click save.
Of all the LinkedIn marketing tips, this one might be the most important. Collecting and analyzing data on the content you post will be the difference between an effective ad campaign and one that just wastes money.
You can track the performance of paid ads through Campaign Manager. You can use LinkedIn Page Analytics and Analytics for Publishing on LinkedIn to monitor your LinkedIn page’s performance. When armed with data, you can make informed decisions about where your money is best spent and what kind of content resonate best with your target audience.
LinkedIn Best Practices
To get the most out of the LinkedIn marketing tips above, make sure to also follow these LinkedIn best practices.
Understand Your Audience
If you are going to use LinkedIn for marketing, you need to understand who uses LinkedIn. It is mostly other professionals. You will likely be trying to reach other businesses and the people behind them. This is different than who you are trying to reach on other platforms. As such, you need to craft your profile and content with this in mind.
Complete Your Profile
Just completing all the fields in your Linkedin profile is a LinkedIn best practice that can make all the difference. Use the banner, summary, headline, professional profile picture, and every other section to tell viewers something about your company. Make it engaging, but do not overcomplicate it. It should be consistent and easy to read. Tell people what you and your business can do for them.
Keep Your Profile Up to Date
Just as important as the prior LinkedIn marketing tip is keeping your profile up to date. It is in your best interest to add new work, achievements, and changes to your business’s information. Inaccurate information can lead to confusion and missed opportunities.
Optimizing Your Profile
A well-crafted and professional profile will likely not be enough to rank your profile high enough. Add connections to expand your network. LinkedIn suggests users based on how they relate to users. When you have as many of the right connections as you can get, you will rank higher on LinkedIn. Sprinkle keywords throughout your profile to optimize your account for search engines. The better your profile is search engine optimized, the higher up it will appear on search engine results pages, and the more likely you are to accumulate an audience. Also, make sure to check that your profile settings allow your profile to show up in search engines. If the settings are not correct, your search engine optimization efforts will be for nothing.
People do business with other people. Do not be afraid to introduce some personality into your profile. Follow LinkedIn best practices by acting like a person. Engage with people one on one and avoid bulk messages when possible. They tend to come off as insincere and impersonal. A good LinkedIn marketing tip to follow is to, as cliche as it sounds, be yourself or at least consistent with your brand identity.
Explore Other Content
Not only should you consistently post content on LinkedIn, but you should also explore other trending content. Participate in existing conversations and share your opinion. Look through the hashtags you use to see what other people are saying about the same thing. This will help you cultivate relationships with other thought leaders in your field and inspire ideas for new content of your own.
Put LinkedIn Marketing Tips Into Action
Now that you know these LinkedIn marketing tips and Linkedin best practices, your promotion on LinkedIn will be more effective. Generate more leads and create lasting relationships with your LinkedIn connections.
- How much does it cost to promote on LinkedIn?
- How to promote on LinkedIn?
- What content works best on LinkedIn?
- How do I optimize my LinkedIn profile?
- Why should I join LinkedIn groups?