What’s A Landing Page And How Do I Design It?
This article will tell you everything you need to know about what exactly a landing page is. It also includes a guide with all the steps necessary to teach you how to design a landing page. The experts at SEO Design Chicago are ready to assist you with all your landing page design needs. For any additional questions you may have about landing page design, please reach out to us at SEO Design Chicago.
Before we get to the steps of designing the perfect landing page for your website, let’s define what a landing page is and what your landing page (or pages) should accomplish. Ideally, you’ll want to create a new landing page for each new campaign.
What is a landing page?
A landing page is a single web page that appears when you click on a search engine optimized search result, marketing promotion, marketing email, or some other kind of online advertisement.
What is the goal of a landing page?
The goal of a landing page is to satisfy all the informational needs of the visitor and potential customer. It will also usually include a call to action button for the visitor to “buy now” or make some kind of purchase, or it will have an opt-in form for the visitor to fill out. For example, it might have an opt-in page to try to induce the visitor to sign up for an email newsletter or receive a free sample of a company’s product. No matter what your business is, a landing page can help you convert more visitors to your ads into customers.
Steps to Help You Design the Best Possible Landing Page
Website design is extremely important because it is the first impression your visitor is going to get of your brand. Your landing page design is no different. You should think of your landing page like a first impression, and you want to make the best possible first impression on your potential customers. The key to a landing page is keeping it simple. Here are some steps you can follow to help you design the best possible landing page for your website. Or, you can hire a website designer to help you design your landing pages.
Know Your Target Audience
When designing your landing page, it’s important to keep in mind who your audience is and what it is they want. Then, create your landing page to convince them that what you’re selling is indeed what they want.
Be specific about what it is you are trying to convince your audience to click on or purchase. This is the time for a persuasive call to action. Ideally, your landing page will only be selling one item or service, or convincing your audience to sign up for one thing. If you include too many options or calls to action, you risk confusing your audience. The more specific your landing page is, the more effective it will be.
Choose a Tool to Help You Build Your Landing Page
Now that you know who you’re targeting and what is it you’re asking them to do or buy, it’s time to choose a tool to help you create your landing page.
One option to help you build a landing page is Instapage. Instapage is a service that helps you build landing pages and offers several different web design template page options that are optimized to convert your visitors into leads. It doesn’t require any previous web design experience, either. You mostly use it by dragging and dropping your text and images, and voila! You have a landing page.
Another great option for creating your own landing pages is Mailchimp. Mailchimp also has lots of template options for the inexperienced web designer, and lets you create an unlimited amount of landing pages for free.
Write a Catchy Title
Now you need to write the title for your landing page that will appear on search engines and in your ads to convince people to click on it. It’s important to have an engaging and catchy title to draw attention to your landing page. If you’re looking for inspiration, think of Buzzfeed’s article titles.
Use Relevant and Attractive Visuals
It’s important to utilize visuals on your landing page that are both attractive to the viewer and also relevant to what it is you’re trying to convince your audience to buy or do. Humans are very visual, so your visuals might be even more persuasive for your visitor than the text you use in your call to action.
If you don’t have any visuals on hand you want to use on your landing page, this can be a great opportunity to use a web design agency to create custom photography or videography to use on your landing page. Did you know that customers spend 100 percent more time on pages that have exciting videos? You only have one chance and one page to get their attention, so you want the visuals to be as stunning and unique as possible!
Add Trust Signals
When trying to recruit new leads, it’s important to make your potential customer feel like they can trust your business. That’s where trust signals come in. Trust signals can be accolades and awards your business has received, or positive testimonials from former and current clients. Trust signals are a selling point for your potential customer that let them know they are safe to buy your products and services.
Consider Offering A Lead Magnet
A lead magnet is another way to create trust with your potential customer. What’s a lead magnet? A lead magnet is helpful content that you give away for free in the hopes of building trust and a connection with your audience. For example, you can offer a free booklet of advice about your industry in exchange for the visitor’s email address and permission to sign them up for your newsletter. This is a way to build your brand visibility fast and also build a connection with those visitors.
Optimize Your Landing Page for Mobile
Only about 50 percent of landing pages are optimized for mobile, which is unfortunate since a much higher percentage than that is probably looking at ads with their mobile device. So it’s important to make sure your landing page is optimized for mobile, and not just desktop computers.
Create Geo Targeted Landing Pages
Geo targeted landing pages are ideal for local businesses with more than one location looking to attract more customers in their area, like real estate firms, hotels, and restaurants. SEO Design Chicago has lots of experience designing geo targeted landing pages and can help you build your own.
Landing Page Vs. Home Page
An often-asked question is, what is the difference between a landing page and a home page? We’ll define each of these terms for you and what the function is of each.
As we already mentioned above, a landing page is the page you will get if you click on a search engine optimized search result or some kinds of online ads. The goal of a landing page is to provide the visitor with all the information they need about your product or service.
A home page, on the other hand, is the introductory page of your website. It’s the page that will come up when someone types in your web address and hits enter. The goal of a home page is to provide a table of contents for the rest of your website and inspire your visitors to go visit other pages.
The Difference Between A Landing Page and A Home Page
If you don’t have landing pages created for your ads, your potential customers will be taken to your home page. Now, the potential customer has to search for the information they’re looking for that they were promised in the ad. The most likely outcome is that the potential customer will click out of your home page and not return. Now you’ve lost business.
If you have a landing page, however, that correlates directly to the ad the person clicked on and presents all the information they need a call to action to purchase your product or service, and an easy way for them to do so, you most likely just gained a new customer. That’s the benefit of building a landing page.
Get the Best Landing Page Design Services
The best way to ensure you create the best possible landing design is by utilizing a landing page design service. Luckily, the experts at SEO Design Chicago have plenty of experience and are here to help you every step of the way.
If you are ready to have a custom landing page created just for you by the professionals, you will want to hire a web design agency like SEO Design Chicago. We are the experts in creating the best possible landing page for any kind of business. If you’re ready to start converting more web traffic into clients, contact us today. You can do so here online, or by calling us at (773) 677-5747.