Google AdWords Management Services
Google AdWords is the premier platform for advertising to gain exposure through paid search and Google’s extensive publisher network. Trusting your Google Ads management to an experienced digital marketing firm like SEO Design Chicago will ensure that you receive maximum ROI from your ad campaigns. 63% of people have clicked on a Google Ad at least once – HubSpot
Google Ad Management Services
Google Ads account for between 80-85% of most marketers’ PPC budgets. Google still dominates the realm of online search and boasts the largest network of publishers out there. This means that effective Google Ads campaign performance is crucial for ensuring that your ad spend actually results in revenue for your business.
Whether you have an existing AdWords account that you know could be doing better, or you need to start from scratch, SEO Design Chicago is the Google Ads management agency you need. According to WordStream’s 2025 benchmarks, the average cost per lead is $70.11 with a 6.96% conversion rate across all industries.
Increase Revenue with Google Advertising
Our team offers marketing services for both organic search and paid search strategies. Each is an effective means of online advertising. Google Ad Services are the primary means of display search ads, or in other words, your most lucrative paid search option.
Each time a customer performs a Google search, display ads appear at the top and bottom of the search results pages. Since customers are far more likely to click on the first 1-3 results on any given search results page, this gives your ads a very good chance of being seen by and clicked on by potential customers. Research from WebFX shows Google Ads delivers an 800% ROI, generating approximately $8 in profit for every $1 spent.
Additionally, the ads are also displayed on partner websites. If you want to set up your website to display ads, our expert Google AdSense and Google Ads management team can handle every step of the process for you.
Google Marketing Campaigns
Displaying ads on your website is essentially free revenue for your business. Certified Google AdWords campaigns pay for the privilege of being displayed both on search result pages and on Google partner pages.
If you have a website with original, useful content and a high traffic count, then using Google AdSense is a great way to get paid for including shopping ads on your site.
Not sure where to get started? Our free paid search audit determines exactly how a good AdWords management company can boost your traffic and revenue, whether you want to place ads, host them, or both!
Google Ads Expert Services
AdWords Display, Shopping & Search
Google Analytics Setup & Reporting
Ad Copy & Creative Design
Ad Retargeting & Remarketing
AdSense Monetization
Google Ads and Google AdSense - What's the Difference?
Google’s ecosystem can be confusing, as so many of the names are similar.
Basically, a business can use Google Ads to pay for ads to be placed in search results and on other websites.
On the other side of the coin, website and online forum managers use Google AdSense to get paid for showing Google ads on their digital properties.
If you want to pay for ads to be shown, use Google Ads. If you want to get paid for Google Ads to be shown on your website, use AdSense.
At SEO Design Chicago, we provide customized Google Ad campaign management services, which include both PPC management services and AdSense setup and optimization.
Google AdWords vs. Google Ads
Google rebranded its ad service to Google Ads back in 2018. Formerly, it was known as Google AdSense, so you’ll still hear people use the old name from time to time. So, if you’re not sure if a Google Ads agency or campaign is the same thing as a Google AdWords program, don’t worry – they’re two names for the same thing.
The Power of Google Ads
According to DemandSage, 80% of global businesses and 65% of small to mid-sized businesses use Google Ads for their PPC campaigns.
Google AdWords has been around for almost as long as Google itself and is a trusted, proven platform for getting your ads in front of the most interested searchers. It can be a competitive platform. An effective Google Ads Management company can help you make the most of your ad spend or optimize the display space on your website if you’re using AdSense.
Google AdSense revenue is usually calculated using cost per mille, or CPM. This means the cost of running an ad per 1,000 qualified views. It’s the most common metric used to measure ad campaign effectiveness for both publishers and hosts. Google also lets you use CPC models, which means you get paid based on the number of clicks on the ad.
On average, websites hosting Google AdSense ads need to have around 50,000 visitors per month to generate serious revenue from ads. AdSense has a helpful revenue calculator that can help you determine how much you can make based on the category of your website.
Even if you don’t have that many viewers yet, an AdSense strategy can still generate passive income from your blog, website, or forum. You can choose from over 450 different categories of ads to display on your site to ensure that the ads align with the kind of topics that interest your viewers.
Google Ads Expert Services
As a full-service digital marketing firm, we quote customized packages that help you drive traffic and revenue to your business. Our team has over ten years of experience harnessing the enormous influence of Google Search to ensure that your target audience is directed to your website, you receive the best return on ad spend, and your business grows as a result.
Here are just a few of the services we provide related to Google Ads.
Google Analytics Setup and Reporting
There’s a tremendous amount of functionality available in Google’s data-gathering and reporting tools if you know how to use them. Our experienced marketing team knows exactly what to do, from setting up your Google Analytics to managing your Google Ads account to ensure that you are gathering the data you want in an actionable format right from the beginning.
For the purposes of Google search ads and display ads tracking, there are three main data and reporting platforms to know:
Creating a PPC Campaign is more complex than simply paying a flat rate to show your ad on a search results page. In other words, it’s not like taking out an ad on the classifieds page of the local newspaper!
Ad Copy and Design
The benefit of a full-service digital marketing firm is that we can handle both the technical implementation of your ad strategy and the creative side.
If you’re starting out with search, display, or PPC advertising for the first time, an experienced Google AdWords management company can streamline the process from start to finish. Our experienced Google Ads team can help create content that’s optimized for maximum conversions.
This includes everything from graphic design and photography to copywriting and integrating your ads and landing pages for maximum effect. Schedule a free call today to find out how we can boost sales for your business through an effective, customized strategy.
Ad Retargeting and Redesign
If potential leads have already visited your website or viewed a text-only version of a search ad, then you should definitely be serving them additional display ads. These colorful, banner-type ads are typically a bit more expensive than simple text search ads but are highly effective at moving customers along the sales funnel and convincing them to make a purchase from your company.
Our Google ads management services include actionable data analysis and ad retargeting, so you are specifically focusing on the leads most likely to convert.
Google AdSense can help you generate revenue on your blog so you can focus on your passion.
Keep your freemium content available to your readers and display ads to pay the bills.
AdSense will allow you to pick and choose what is on your site so it is relevant to the content on your pages.
Call today to learn how to use our expert ad management services to drive traffic and revenue to your business!