The content that appears on your page is one of the most important factors when it comes to creating a positive experience for your customers. They want to know just what it is that you offer and they need to know how you’re going to provide those services or products to them. A high quality landing page and excellent content creation will provide that experience for them. Mediocre or poor content, however, is just going to make them turn to someone else, possibly even one of your competitors, and that’s definitely not what you want.
So, how do we make sure that your content is the best that it can possibly be? We have a team whose job is to work with you and find out more about just what it is that you have to offer for your clients and customers. From there, we make sure to develop content that speaks to your clients and really lets them know what it is they can expect from you. After all, you want to make sure that you’re communicating the right message to every potential customer, right? You want to make sure that they know, upfront, what they’re going to get when they work with you.
What is Content Creation?
When we talk about content creation we’re talking about several different things, actually. First, we’re talking about creating the pages that you need on your website to help your customers know all about you. These are pages that are going to provide them with your history, your work and what they can hire you for. But those aren’t the only services that we can provide you, because that’s not the only information that you want to provide to your customers, right?
The second type of content that we create is the kind that shares information, not just your product or service. Sometimes this is called a blog or a newsreel or anything else that you may want, but what it’s not is another place for you to keep selling. Sure, you can offer your products and services through your blog, but primarily this type of content is meant to talk to the people who visit your website and give them a little more information about your topic rather than just what you offer. That’s what’s really going to help get people through the door (metaphorically, of course).
Other types of content are actually entirely outside of your website. These can include press releases, which give your business the good publicity that you’re looking for. Most people think of press releases as being for a big launch or only being in large magazines and newspapers, but just about any media outlet uses press releases to create their content and we can help you to get your name out there by creating a top notch press release that will showcase everything you have to offer in the best possible ways. That way, you’re getting notice from anyone who picks up that paper or magazine.
Finally, we can help you with case studies. This is where you’re going to talk about the times that your business has done something great or helped someone out in a great way. You’ll want to talk about those success stories as much as possible because people want to know that you can get them the best results too. With case studies on your website and even in other spaces, you’re going to be establishing the level of commitment and quality that you have for your work, which definitely gets more people interested.
What Your Content Needs
Overall, your content needs to be high quality. That means it needs to inform your potential customers and your current customers exactly what they can expect from you. It should talk about your services and it should do it in a way that’s easy to understand and easy to recognize the value in. We make sure that we talk about your services the way a customer would want to hear about them. After all, you don’t want to read about something you absolutely can’t relate to, right? Well, we’re here to make sure that your customers know what they’re getting and why it matters.
Your content also needs to contain keywords that are going to draw in new customers. Those specific keywords, called SEO, are a part of how you’re going to get new people checking out your website and hearing about your services and we know just how to use it to the best advantage. It’s all about using the right terms that people are going to be searching and making sure that your website answers the questions that they may have. That’s where you’re going to get people coming back again and again, after all.
Another important factor are the images. After all, no one wants to read through a huge block of text with nothing to break it up, right? They want images, like you can see in this article. They want to see signs of what you can do for them and to get real views of the product with real people. We make sure to use images throughout the content to make sure that your customers get the right view of you. We know what we’d like to see if we were shopping for your service, and we’ll make sure that’s exactly what your customers get.
Is Content All The Same?
Your content is definitely not all the same. While all of it should be high quality and it should be written in proper English and it should be broken up with images and such, that doesn’t mean it’s the same thing. You want to make sure that your web content is portraying just what your company can do. That means it should be a little more professional but it should still appeal to just what your customers need and make it appealing for them to purchase that product or service from you. This is the mid-range content.
If you’re looking at press releases you should have really formal content for this. It should read professional and definitely sound like it was written by a professional. This is where you’re going to draw people in and make yourself really sound like a true expert. If they see a press release it should sound like it was written by someone in the media or a professional journalist. A case study should be somewhat of a mix between professionally written and more casual. That’s because there should be reviews directly from customers. Those reviews will sound casual. The rest of the case study should sound professional.
Finally, the blog content that you’re putting on your website should be quite casual. This is where you’re going to create a more friendly relationship with your readers and potential customers. You want to make sure that you’re getting them interested in what you have to offer them and also that they see you as someone they can count on and trust. You want them to feel comfortable coming to you to get more information and one of the best ways to do that is to make yourself into somewhat of a friend.
Why is My Web Content Important?
The content that shows up on your website is likely the first introduction that anyone is going to have to your work. That’s where they’re going to see what you have to offer and how you’re different from anyone else that does that same type of work. If they can’t see anything special about you then they’re definitely not going to stick around long enough to hire you. With the right web content, however, you’re going to show them that you know what you’re doing and that you provide the best service or product that they’re going to find in the category.
Your web content is going to give people a quick way to say ‘yes, this is the service I need’ or ‘no, I don’t think I need that.’ If you’re not expressing yourself clearly you could actually be giving off the wrong impression even though your services are exactly what they’re looking for. That’s where we help you clean things up and provide the best content creation services to give your business the boost that you need. Everyone who sees your website won’t be your ideal client, but the ones who are should be interested in buying just from those first few pages, before they even get to your blog.
Why is a Blog Important?
When you have a way of sharing information, updates in the industry and more, you’re actually going to turn yourself into a source of information, not just a service. If you’re a veterinarian you can turn your website into a place where people come to get advice about their dogs or to understand whether their dogs need to be seen. If you’re in the business of selling planners you could turn your website into the place to go to learn about setting goals and meeting deadlines.
The key is to focus on your product or service and then determine what your target customer would be interested in knowing about that topic. From there, you can have a website that provides a great deal more support to that target customer. And who do you think they’re going to turn to when they need your product in the future? They’re going to turn to the person who’s been providing them with information all along because now, with all of that high quality content, you’ve built up a level of trust that they definitely can’t match in any other way.
Content creation needs to be its own focus, however. You can’t put just anything on your website and expect it to work. You need content that focuses on adding value to your potential customers and you definitely need something that’s going to keep them interested and coming back for more. So, just how do you do that? Well, we’re actually here to take care of it for you so that you don’t have to worry about it. We’ll make sure that your blog looks great and really sets you up as an expert in your field, so everyone knows who to contact when they need advice.
Why is a Press Release Important?
A press release is going to get your name out to people who aren’t already on your website. After all, the best possible content and the best possible blog aren’t going to help you if no one is actually coming onto the website, right? A press release can be used to let people know who you are and just what you have to offer. They can also be sent out at any time and for any reason. So, if you’re offering a new service or a discount or anything at all, a press release can be sent out to media stations of all types. They can be sent to print media, radio, television and of course plenty of digital media services.
What they do is make sure that anyone who is looking or listening to that media source sees you. Sure, not all of them are going to be an ideal client for you and not all of them are going to be interested in what the press release says. But you are definitely going to get your name and your services out there to people who you wouldn’t have otherwise. Even just a few more people seeing who you are and getting interested enough to check out your website is going to improve your business. From there, you’re going to need that on-page content to make sure that you keep them there.
Why Are Case Studies Important?
Case studies may be the most important part of the information you’re giving to your potential customers. The main reason is that no one wants to be the first person to try a new business or service. No one wants to be the very first for anything because then they don’t know what to expect. Well, when it comes to case studies you’re showing that they aren’t going to be the first. You’re showing that people have worked with you before and that they believe that your products or services work for you. That gets more people interested in working with you.
Now, a case study needs to be written in the right way to make sure that you’re telling everyone about what you have to offer. You need to make sure that you’re sharing your customer’s story and you need to make sure that you’re using their own words to encourage new people to sign up. The more authentic and realistic your case studies and reviews sound the more people are going to be interested in them and that’s definitely an important factor for your success. We make sure to write up your case studies in just this way, so you can make sure that your potential customers are getting the right idea from the start.
If you’re looking for content creation services for your business you can’t go wrong with SEO Design Chicago. You’re going to get the absolute best team to help you with developing content that will make you the place to go in your industry. Not only that but you’re going to have no problem continuing your services or even taking over for yourself as you continue to grow and scale your business. Whether you need a little bit of web content, some great press releases or continuous blog content, you’re going to find it right here, with us. And make sure to check out some of our other great services to really jump start your business.
You only get one chance to make a first impression
SEO Design Chicago’s content specialists are the experts are creating SEO driven content that also engages the customer base. Researching, development, and writing content is a time-consuming process, so have SEO Design Chicago’s specialists create the content for you and rest easy knowing that your content will provide your customers with the information needed to drive sales and increase conversions.