SEO Content Writing Services
This article will tell you everything you need to know about SEO (or search engine optimization) content writing services. It will explain what SEO content writing services are, why these services are important, and what they can do for your website. It will also explain exactly how we at SEO Design Chicago can help you with any of your SEO copywriting needs.
Do I need SEO Content Writing Services?
If you have a website, then the answer is yes, you need to hire an expert in SEO content writing services. Whether you’re a small business or a global one, a startup or a well-established local storefront, if you want to generate more leads and build up your visibility, you need expert SEO content writing on your website.
Why are SEO content writing services important? In the digital era we live in, your online brand is extremely important and your content is what defines your brand. Your content is what sets you apart from the competition and gives you and your brand or business a personality. But you also want your content to help you be relevant online and use it to drive traffic to your website from search engines.
Did you know that more than 80 percent of people search online before making a large purchase? However, most of those people won’t look past the first page of results from the search engine. So if your webpage doesn’t come up at the top, you will miss out on those people looking to make a large purchase.
You might think you can handle writing your website’s content for yourself and not worry too much about SEO. But even if you have a beautifully written and designed website, if it isn’t optimized for search engines, it’s likely that potential customers will never find it.
There is a reason that SEO content writing is such a huge industry. It’s because experts can take an underperforming or basic website and take it to the next level (and hopefully, to the top of the search engine results pages.)
What is SEO Copywriting?
It will be helpful for you to understand more about SEO copywriting if we define each of these terms. First, let’s define SEO. Search engine optimization is the means by which websites increase both the quantity and quality of their website traffic by increasing a website’s ranking in search engines like Google and Bing. Content is any kind of information that exists on the web.
So when we put those two things together, SEO copywriting is a particular type of online writing that helps drive traffic to certain websites and helps websites rank highly on search engine results pages.
How does it work? Good SEO copywriting contains relevant keywords, which are words that consumers use to type into search engines online to find what they are looking for. Content that has been optimized for SEO will contain those words.
If your website is optimized well, it will hopefully be near the top of the search engine results page (also called a SERP.) Recent statistics show that most people never go past the first page of results that comes up when using a search engine. When your web page is near the top of the search engine results page, it results in more traffic for your site and higher visibility for your brand or business.
What defines quality SEO content writing?
One of the most important things to know about good SEO content writing is that it is good writing, period. Search engines like Google no longer are just looking for keyword-stuffed articles and blog posts. They are also looking for quality content. So what defines quality SEO content writing? Quality content answers your readers’ questions, and is basically better than any competing content.
Think about the last time you used a search engine. What did you search for? Many people type their queries into search engines in the form of a question. Good SEO copywriting answers the questions that are asked frequently into search engines.
In the early days of search engine optimization, it was enough to toss some keywords into your website’s content and boom, your content was considered well-optimized. These days, SEO is a lot more complicated. Though you still want to make sure your content contains plenty of relevant and high-traffic keywords, you will want to balance that out with content that interests your readers.
A well-optimized website also has recently refreshed content on a regular basis. It’s not enough to build a great website with plenty of keywords and then just leave it on the internet. Your website will need to be updated routinely to maintain a good ranking with search engines.
Different types of SEO content
You have lots of options for kinds of content to create for any website. The following are a few ideas, but keep in mind that there are infinite amounts of possibilities. The more creative you get, and the more the content applies directly to your brand or business, the better your content will be – and the higher it will rank on search engines. Here are some ideas:
Think of the lists BuzzFeed creates and is so popular for, but now apply it to whatever your area of expertise is. Lists are a great, easy to read – and also easy to create – kind of content for any website. For example, if you have a blog about dogs, you can create a list of “Top 10 Family-Friendly Dog Breeds.”
If you’re a service provider, you can create guides relevant to your industry. Think of it like a “how to” list. If you’re a mechanic, you can write a guide about “How to Change Your Own Tire in 10 Easy Steps.”
Add Photos or Videos
Next, add some photos or videos to your website. You can get even more creative and make slideshows. For example, add a slideshow of dog pictures to your list of dog breeds, or add custom photos describing each step in your guide for your readers. You can make a video to accompany your guide – some people are more apt to watch a video than read a whole article. As a bonus, generally there are fewer videos than written articles on the web, so adding a video can give you a leg up on the competition.
Most people use Google and other search engines to look up terms they don’t know. Making a “Glossary” page on your website is an easy way to grab searches for any terms relating to your industry. For example, if you’re a mechanic, you can define terms like “dipstick” and “spark plug” – which also happen to be commonly searched keywords – and get the attention of anyone searching for those words.
How can SEO Design Chicago help my website?
A full service digital marketing agency like SEO Design Chicago can help your website by providing the following services. We can also provide a free SEO analysis of your business and a free local SEO analysis for you.
We can research the best search engine keywords that are relevant to your particular industry or business and make sure they appear the adequate amount of times in your content.
Check out the competition
A professional SEO agency can figure out who your main competitors are, and then analyze their content to see their strengths and weaknesses, then adjust your content accordingly.
Whatever kind of content your website needs to make it the best – perhaps a blog, or graphic design – we can create it for you.
Save you time
Sure, you could create all your own SEO content – and do all the writing, updating, and keyword research yourself. Or, you could delegate the tasks to the experts.
Promote your content
So you’re created plenty of SEO content for your website. Now what? Another way to gain additional traffic is by promoting your content. One way is by posting the content on social media networks like Facebook, Twitter, and LinkedIn. Another way is by making sure your content is linked to other web pages, and also linking to other web pages within your website.
Brainstorm other ideas to get you to the top
Not only can SEO Design Chicago help you with content writing, we can also assist you with other services that lead to more web traffic. We also have professional experience in digital advertising, reputation management and web development.
Contact us today
Maybe you already have a website, and you’re wondering why it isn’t ranking highly in the search engine results page, or why your bounce rate is so high. Or maybe you’re considering building a website from scratch and you want it to be well-optimized from the very beginning. Either way, we can assist you with expert SEO content writing services.
If you’d like help with SEO content writing for your website, please contact us at SEO Design Chicago today. We’re a full service SEO company based in Chicago.