Internal Link Strategies That Are Best For Your Website

Utilizing internal and even external links is very important for any website’s content. What’s even more important is learning how to place them correctly to use them to the best of their ability. Having a strategy in mind for your website’s internal linking can be both beneficial for your business and potential customers and users of your site. 

Some of the best strategies can be simple to incorporate, yet highly effective. For instance, making sure every page of your site can be reached within just a few links of the homepage makes it easier for people to navigate. Utilizing tools like site maps can be a great way to organize all your most relevant links onto one page. This can allow search engines to find your website faster, which may, in turn, help your site’s ranking. Making sure to always include a mega footer is also important when providing navigation links and pointing out relevant content. However, these are just a few strategies that can be used, as this will be analyzed further. After reading this article, you will learn what internal links are, their importance, and how to use them to your advantage to improve the search engine optimization (SEO) of your website.


What Are Internal Links?

Internal links are a type of hyperlink that will bring you to the same website it is located in. These links will simply take you to a different page of the site you are visiting. They allow their users to gain more information on a certain topic from the same source. An example of this would be any links within this article that take you to another somewhat related page of the SEO Design Chicago site. Internal linking may be useful in many cases when establishing the pages of your site. 

When trying to incorporate them into your website, a great way to do so is to seek pages that rank high in topics that relate to it. To add internal links to your page, all you have to do is copy the link and replace its URL with an ID. The ID can be any phrase or word that describes the internal link’s content so users know what they are looking at. The major purpose of using internal links is to point out information that may be useful to direct or inform. There are two main types of internal links: navigational and contextual.

Navigational vs. Contextual Internal Links

Navigational internal links are set in place on websites to help users locate what they are searching for. They are exactly what they sound like, as they can be found mostly in the main menu or side footer of a website. This is important because these avoid confusion from users and help layout the structure of the site in a very simple manner. The more structured and engaging a site appears, the better the user experience. This can also strengthen your pages for search engines to view. 

On the other hand, contextual internal links are found within a website’s content. These links are made for other content that is related to the surrounding content in some way. This may let search engines understand the content within the website better, as it can compare it to the other content linked. Both types allow for both structure and clarification of information to make for a better user and crawler experience. 

best internal link strategies for your website

Why Internal Links Are Important For SEO

Internal links are important for many reasons that will be beneficial for the users and the creators of the website. In terms of it helping your search engine optimization, internal links can help indicate which pages are important to your website. This will make it easier for search engines, such as Google, to understand its content more clearly. This type of effect is important for every website because this will allow these crawlers to rank your site better. Any strategy that can help site ranking is crucial, as this will increase traffic to the site as well as future possible sales. Incorporating these links creates an effective and more positive user experience by making it easier for users to navigate through your site.

Direct Users Where to Go

When aiming to increase the visibility and usability of your site, internal linking will point users to the pages you want them to see most. Therefore, in some ways, this tool can help establish your sites’ content hierarchy. This is beneficial for crawlers as well because they use them to find the newer content all the time. This makes sure to alert them to any useful information found to be important by users that they have not seen previously. When pages lack internal links, they are known as orphan pages. Orphan pages are harder to find by users as well as search engine crawlers, which cannot be good for any site. 

These kinds of pages will negatively impact the user experience, so it is important to keep track of your internal links. This will require you to keep updated tabs on the location of your links and their relevance based on the current climate. A good tool to use to do so is a sitemap, which can help organize your site. Sitemaps make it almost impossible for crawlers to miss the most important content on your site. In general, using the right internal linking strategy will not only improve your rank, but will also improve credibility. Being known as a credible and reliable website by your users is crucial for its success in the long run.


Internal Link Structure

Many techniques are used to improve a website’s internal link structure. Conducting a backlink (also known as incoming links) check can also be helpful to your site’s users, as this can allow them to have a greater understanding of something within your content. This website performance tool can increase the credibility of your site because it takes users to another webpage that will provide further clarification of your content. Making sure to incorporate keywords into any links’ anchor text is also a good idea for improving rank as well as identifying its relevance right off the bat. Using any link-building strategy can benefit your search engine optimization and your site’s usability. It can allow any website to build its credibility and point out keywords in more ways than one.

When seeking to optimize your internal link structure, using the proper anchor text in these hyperlinks can be crucial for increasing its click-through rate. Making sure you are placing these links correctly to get the user from where they are to where they want to end up is what its structure is also about. By setting them up efficiently, you can provide your users with an easy and enjoyable journey through your site. Tailoring to your potential customers’ needs is critical when incorporating any hyperlink on your site. 

Thinking about how search engine crawlers will view your site’s structure is just as important. Therefore, making sure to conduct audits of your website’s SEO is a good idea for this reason along with many more. This process involves a thorough examination of your site’s key ranking factors. This could include keywords, hyperlinks, relevance, etc. The placement of each of these factors can affect your credibility, organic searches, and overall ranking.

how many internal links per page

How Many Internal Links Per Page?

Having a larger amount of content on your website is a smart move when internal linking. This is because, with more content, there is a greater chance of finding linkable keywords to other pages. Any of these simple measures for improving your internal links can help your site’s users as well as search engine crawlers. Another main focus should be how many links you are using within one-page length on your website, which will be further addressed. 

Knowing how many internal links are too many for a page can be tricky, but crucial, to understand. Although there is no definite correct answer, there are certainly ways to know what is best for your website. To create the most effective on-page SEO, having good content to internal link ratio is important. The amount depends on how much content is on that particular page. So, if there is more content on one page than on another, that page should contain more links than others. Google claims they can crawl hundreds of links per page. Usually, however, about no more than six or seven links per page should be used. The important thing is to make sure there are no unnecessary links. When it comes to linking, quality is just as important as quantity. To help strengthen your site’s SEO, visit SEO Design Chicago.


  • What are internal links?
  • What are the types of internal links?
  • How many internal links should I have on each page?
  • How do I structure internal links?
  • Why are internal links good for SEO?

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