The Value of Great SEO Copywriting

SEO copywriting utilizes the best practices of writing for people and writing to attract the attention of search engine bots. This latter practice is called Search Engine Optimization (SEO).

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SEO copywriting involves the following:

  • Researching the best keywords related to your industry and the page or article topic
  • Using those keywords in headlines, subheads, the text of the page and alt tags for images
  • Including links to other pages on your site and external links of value
  • Writing meta descriptions and using keywords in meta tags
  • Ensuring you’re not using content pasted from other webpages
  • Pages are around 1500 words in length

Great SEO Copywriting does something else though. It meets all of the requirements above for search engine bots, but it also remembers who really matters – real people reading the page.

So great SEO copywriting doesn’t stuff the page with keywords. It always keeps a reader’s goal in mind. What did the reader visit the page for? Tell them that info right away – in the headline and in the first paragraph. 

It includes a lot of multimedia, so readers don’t feel overwhelmed by a page of dense text.

Below, we’ve included more tips on great SEO copywriting and explain exactly why it’s not something a business should skimp on. 


1. Improve Search Engine Rankings

Go to Google. Search your town name and your industry. How many results are there? Lots of competition right? SEO copywriting gets you to the top of the search engine results pages (SERP). This shows that Google, Bing and other search engines recognize and prioritize a website’s content. By making a dedicated effort to incorporate relevant keywords and phrases, SEO copywriters help search engines and people understand the context and relevance of a page. This, in turn, improves the website’s ranking for specific search queries, making it more likely to be discovered by users seeking relevant information, help, goods or servicesThe higher a website ranks, the more organic (or free) traffic you’ll get to your website. Hopefully, when a visitor goes to your website, they’ll be so impressed they’ll visit you in person, reach out virtually, or purchase your goods or services. 


2.  Get More Traffic

The main goal of SEO copywriting isn’t just to get any old traffic. You want to get  traffic from a specific demographic. Think about things like income levels, ages, marital status, rural vs. city dwellers and more. Through research and understanding of the target audience, skilled copywriters create text, videos, infographics, podcasts and photos that are geared towards specific demographics. By addressing the problems, goals, wants, needs, and interests of the audience, SEO copywriting becomes a powerful tool for driving the right traffic. The right visitors will check out your site, inquire, and perhaps make purchases immediately or eventually. The right audience leads to conversions of some sort – purchases, signing up for email newsletters, following you on social media and more. 

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3. Make the User Experience Better

Beyond keywords and SERP ranking, SEO copywriting focuses on keeping customers engaged, informed and even entertained when appropriate. The content is put together to be informative, engaging, and easy to digest. 

That means double spacing between paragraphs or long sentences so there’s white space.

We just did that – you see? White space, according to studies, makes it easy to read a lot of text on a page on a screen.

Well-organized and well-written content not only keeps visitors on the page but also encourages them to explore further by making inquiries, putting items in carts, scheduling appointments, following companies on social media and even completing purchases. 

This positive user experience, which is judged by factors like how long people spend on sites,  signals to search engines that the website is valuable and relevant, further boosting its ranking. Additionally, a user-friendly website is more likely to retain visitors and convert them into customers, fostering brand loyalty. Make sure your site is mobile friendly – search engines check for that. And more importantly, people want to view sites and read content on their phones. 


4. Establishing Expertise, Experience, Authority and Trustworthiness (EEAT)

EEAT is a Google term that stands for Establishing Expertise, Experience, Authority and Trustworthiness. Google ranks sites higher in SERP if they can demonstrate EEAT to bots and human reviewers.  SEO copywriting establishes a brand as an authority in its niche. SEO copywriters interview experts, post relevant links, update their sites regularly (that’s one reason why we run a blog) and more.  By providing valuable, accurate, and insightful content, businesses can showcase they are trustworthy and experienced. When users find a website consistently delivering reliable information, it builds trust and credibility.  Google considers sites that demonstrate EEAT as worthy of their “word of mouth recommendations,” which take the form of high rankings in SERP. 


5. Adapt to Algorithm Changes

Search engine algorithms are constantly changing. To make matters more complex, Google and Bing won’t willingly reveal what those changes are. So many companies turn to third party experts like us at SEO Design Chicago to handle ongoing SEO maintenance, content creation, revision of content and more. What worked yesterday might not be effective tomorrow.

Great SEO copywriting can adapt to the ever-changing SEO landscape. Copywriters stay informed about algorithm updates and industry trends, allowing them to adjust plans. We start every day reading publications about SEO. 

This commitment to constant learning ensures that we, as digital marketers at SEO Design Chicago, can continue to deliver top quality content to you. Plus, we love this stuff! We see it as a competition – we love studying search engines, avoiding penalties and maintaining or improving a webpage’s ranking.


6. Provide Content for Social Media

Whether it’s right or wrong, companies need a social media presence. You don’t have to update every platform every day. You should focus on the platforms that your target audiences use. That said, coming up with content to post can be challenging. What’s great about SEO copywriting is that you can reuse it, or use parts of it, for various social media platforms. Shareable, engaging content not only attracts a wider audience but also increases the likelihood of people  visiting your site through social media. Some platforms even have shoppable links. So SEO copywriting isn’t just about getting to the top of SERP. It’s about creating content you can use on social media, then reuse the next season on social media. Got a post about Christmas, Hanukkah or Kwanzaa? You can reuse it, or simply create a different template with the same core words and images or videos for the next year. 


7. Prove There’s a  Return on Investment (ROI)

One of the distinguishing features of great SEO copywriting  is that you can measure the effectiveness of it. Is it working or not? Seriously – that rules. Numbers and data can tell you if your time, money and efforts are paying off. Through various analytics tools, businesses can track the performance of their SEO efforts, from keyword rankings to conversion rates. If you don’t see an improvement in organic traffic, conversions, or sales, something isn’t right with your SEO strategy. That means you can either learn more about great SEO copywriting or contract out professionals like us at SEO Design Chicago. 

Data from Google Analytics 4 allows for informed decision-making and the optimization of strategies for better results. The measurable ROI makes SEO copywriting a valuable investment, providing businesses with insights into the impact of their online presence. And Google Analytics 4 is free. So basically, there’s no way to argue the value of great SEO copywriting.

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What SEO Design Chicago Can Do to Ensure You Get Value from SEO Copywriting

One of the most popular types of content we create for our clients is blogs. We specialize in blog writing. You’re reading a blog post right now and whether you’ve realized it or not, every SEO best practice has been strategically implemented here.

Our digital marketing team does not just include writers, but also web designers who can create assets for your written content to help your audience (and search engines) understand topics even better. Graphics can be embedded within blog content and used separately for social media posts.


Content Marketing with SEO Design Chicago

Let SEO design Chicago assist you with your SEO copywriting needs. You’ll see the value in our great SEO copywriting pretty darn fast.  Our expert team of unique content writers can help you and your business expand with great content marketing. Don’t take our word for it. Check out our case studies and reviews. Contact us today to see how we can help your company reach its goals.

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