What Are Shopify SEO Services?

Shopify SEO services are search engine optimization (SEO) that apply exclusively to the Shopify platform. Shopify stores will often have issues related to lowering your ranking in search engine results pages (SERP) that you need to either delete or customize. For example, Shopify has some issues in most templates that Google really doesn’t like. For example, they have a lot of boxes with duplicate content. Google doesn’t like that, so we can remove one of those boxes.

shopify seo services

Some of their templates don’t have strong site architecture, which means using H1 and H2 tags. We can fix that for you. At SEO Design Chicago, we also offer SEO services that can improve any website built on any platform by identifying relevant keywords, site mapping and creating new content.

 

Our Strategy For Shopify SEO Services

With our Shopify specific services, we find ways to improve the content on a website built on Shopify, or a website you want to migrate from your current platform to Shopify. For example, we know how to optimize product pages, and add interesting new content to blog pages, testimonials from real customers and more. These tactics increase your rank in SERP.  We also perform deep dives into your keywords, and determine which pages include those keywords, and how you can add more pages with those keywords. 

Some of the best Shopify SEO services that we offer include:

  • Content creation for your site
  • Content creation on other sites that will link to your site, which includes your rank in SERP
  • On page optimizations of category, product, landing and blog pages
  • Restructuring of your homepage
  • Internal linking suggestions
  • Revision of current content 
  • Category and product page usability suggestions
  • Store navigation and menu navigation recommendations
  • Site loading improvement strategies
  • Adding or revising alt tags with the correct keywords
  • Reformatting text with headings, bullet points and other tricks so Google’s bots can spot a page easily
  • Improving how your site looks on a mobile and how fast it loads on a mobile phone

 

Shopify Technical SEO Services

While Shopify can be a great way to start an eCommerce store, it’s not necessarily great when it comes to some common technical SEO issues. Shopify is created for non-coders to build an e-commerce store. But that means there are some coding gaps that you should have an expert, like those at SEO Design Chicago, address. We quickly identify and improve common technical SEO issues related to Shopify. We review your site and either do the job for you, or tell you how to do it. Some of these technical issues include removing duplicate content, improving site performance, and identifying any crawling or indexing issues.

 

Our Shopify SEO agency provides comprehensive technical reviews such as:

  • Identification of duplicate content issues that are common to Shopify stores
  • Rendering reviews to identify if search engines can correctly interpret JavaScript
  • Site crawls to uncover crawling issues search engines might be having
  • Structured data reviews to ensure page templates are utilizing proper schema elements
  • Deep dives into Search Console to find crawling and indexing issues
  • Core Web Vital comparisons to ensure your Shopify store has a strong page experience

 

Shopify SEO Frameworks

We’ve  been in business for over a decade. We’ve consulted numerous businesses that use  Shopify as a platform. Each business has its unique needs and objectives. Through our experience, daily “homework” about SEO updates and in-depth understanding of the Shopify platform, we’ve developed Shopify SEO frameworks to make sure your e-commerce site stands out  from others. For example, even though nail salons largely offer the same services, their websites should look different from one another. We make sure that happens for all websites, for all businesses. If you offer landscaping services, your website should still look different than someone else’s. 

Our experienced staff is well-versed in the unique attributes of the Shopify platform, which allows us to apply our general SEO strategies for Shopify stores. We make sure each product page looks the same, but not too similar, from the others. We make sure descriptions are unique, and contain the right keywords so that they have a higher chance of appearing in Google products or Google shopping. An out-of-the-box Shopify store can’t do that. 

 

How to Fix Shopify Category and Product Pages

Category and product pages are the most crucial pages within your Shopify store. If you don’t nail those, no one will add any items to their cart – which means they won’t make any purchases. Shopify templates are pretty great when it comes to standard category and product pages. But at SEO Design Chicago, we take these pages to the next level. Our experts focus on these valuable pages so we can significantly enhance your store’s visibility, user experience, and ultimately, your sales. We make pictures larger. We add zoom in features if possible and if you want that upgrade. We add additional pictures, and even videos. We make sure the writing is unique, and not some generic language generated by artificial intelligence. 

We’ll also optimize your category and product pages for SEO. This means we use header tags, alt tags for images, add hyperlinks to other pages, compress images so they load faster and more. 

fixing product page

 

Shopify Site Speed Improvement Services

A fast-loading site is not just a preference but an expectation of Google, Bing and other search engines.  SEO Design Chicago’s Shopify SEO team will find opportunities to improve your site speed loading times, allowing your users to have a fast and smooth shopping experience. Our team will review how long it takes to process  your site’s Core Web Vitals, Shopify plugins, JavaScript, images, third party tools and other elements that might impact site speed performance. We’ll  fix, or make recommendations, based on what’s practical for your staff to execute and you to be able to afford. 

 

Site Architecture For Shopify

Site architecture is crucial for any successful online store. Website architecture is defined as how a website’s pages are structured and linked together. A great website helps users and search engine crawlers easily find what they’re looking for on a website. Shopify’s templates are pretty good already when it comes to this. But we customize Shopify sites to make them even better. We understand the importance of crafting a well-structured website that allows users to easily find your products and search engines to crawl deep within your site architecture.

Your Shopify store’s navigation should be clear, logical, and easy for users to navigate. We focus on creating easy-to-see and easy-to-understand menus that allow users to find the products or services or information they’re looking for with ease. We’ll also review your Shopify site against your competitors to understand how they’re setting up their site navigations. You want to mimic what they do best without outright copying them. Whether you’re a small niche store with only a handful of items or a large company with a massive set of products, we ensure your navigation is always straightforward and user-friendly.

shopify site customizing

Shopify Internal Linking Improvements

We use a systemic approach to internal linking improvements, designed to boost your Shopify site’s SERP ranking. At SEO Design Chicago, we can check all of your internal and external links on a regular basis to make sure the links are still there. When they aren’t, a user who clicks on them gets an error. That angers users, and it angers search engines. When they find a broken link on your site, they ding you in SERP. 

We also factor things like link relevance, anchor text optimization, and linking opportunities. For example, we make sure the right words – not too many and not too few – are linked to a trustworthy site. We also try to get trustworthy sites to link back to yours.

 

Digital PR Driven Link Building For Shopify

Backlinks are one of the most important SEO elements for websites. They act as “word of mouth recommendations” for your store and increase your authority to search engines. When you have a lot of votes of confidence coming from other sites, Google rates you higher. It’s a popularity contest. Our services include getting you top notch backlinks from news sources like Forbes to posts on NextDoor and more. 

Links from other websites, especially news outlets, are particularly valuable. Because news outlets have so many visitors, a link from one is HUGE in Google’s eyes. It also means a lot to users. They know most journalists are non-opinionated and can’t be bought. So if they recommend your site, you must be worth it.  We pitch content to our network of journalists using techniques that increase the chances they’ll cover the content. Sometimes this includes press releases, or product samples. 

 

Connecting Paid Media To Shopify SEO

SEO is free. But paid ads can also help your Shopify store get traction and visitors. So we’ll offer you some recommendations on ad content, budget and more. You can invest a little bit at first to see how things go.  

Reach out to us for a free on page SEO audit. 

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