How to Write Instagram Bios 

You probably put a lot of thought into your Instagram content, but what about your Instagram bio? Since your bio is the first impression users get, it deserves some time and energy, too. When you are properly setting up your Instagram Business account, consider your bio. Your Instagram bio is often the difference between someone hitting the follow button or not. Since Instagram bios are so short, you only have a quick opportunity to convince users you are worth a follow. In this article, we will give you some tips for what to include in your Instagram bio, how to edit your bio, give you some inspiring examples of great Instagram bios, and how to write an Instagram bio.

instagram bio tips

Instagram Bios 

Your Instagram bio sits just beneath your profile photo. When someone comes upon your profile, it is what they will see about you. It is used to describe yourself and the content of your page. An Instagram bio includes: 

  • Your name 
  • Page category
  • Pronouns
  • 150-character description 
  • One external link
  • Contact information

If you are a brand, your Instagram bio is an opportunity to get more customers.

Best Instagram Bios 

The best Instagram bios are short and sweet, but also informative. But they are also convincing. A good Instagram bio does one, a few, or all of the following:

  • Displays your brand voice and personality
  • Promotes your products and services or latest offers
  • Tells your audience what your business does
  • Shares your brand mission or values 
  • Drives traffic to your website with a call-to-action

One way to ensure that your Instagram bio is the best is to complete all steps. We will tell you how to edit each part of your Instagram bio.

How to Edit Your Instagram Bio 

Before we discuss good Instagram bios, let’s talk about how to edit your bio. Go to your Instagram profile and click “Edit Profile.” Then click “Bio” and add your description. Finally, tape “Done.”

best instagram bios

How to Add a Link to Your Instagram Bio 

These are the steps for how to add a link to your Instagram bio

  • On your Instagram profile, click “Edit Profile”
  • Then, tap “Links”
  • You can add up to five links, or link to a custom landing page that contains links to all of your content.

How to Add Pronouns to Your Instagram Bio 

You can now add pronouns to your Instagram profile. Go to your Instagram profile, click “Edit Profile,” and then “Pronouns.” You can choose up to four pronouns. You can also choose whether to show your pronouns to everyone, or “Show to Followers Only.” Then, tap “Done.” 

Tips for Writing Good Instagram Bios

Here are some of our tips for crafting the best Instagram bio for your brand:

Add a Call-to-Action

Don’t forget to add a call to action to your Instagram bio. This is a statement that convinces the readers to complete an action, whether it’s following you or making a purchase from your online store.

If you have an Instagram Business account, you can add call-to-action buttons. This frees up some additional space in your bio, and help people to take action right from your profile page. They will look like “Call,” “Message,” or “View Shop.”

Add Some Emojis 

Emojis are eye-catching. You can use emojis to break up the text in your Instagram bio. Just make sure that emojis are a typical part of your brand voice before adding them to your bio. 

Make It Easy to Read 

Even though your Instagram bio is composed of words and not photos, Instagram is still a visually-based app. So make sure your bio is attractive and easy to read. 

Include Relevant or Branded Hashtags

Clickable hashtags and profile links are allowed in your Instagram bio, so use them! You can use a branded hashtag or any specific relevant Instagram hashtags to your brand.

Try a Joke

Now, this tip only works for some brands. But if your brand is on the less serious side, try a joke in your Instagram bio! 

Use Targeted Keywords

If your goal is to attract more followers, try this trick and use targeted keywords in the name field. For example, if you are a marketing agency, make sure that is in your name field. It is an SEO trick to increase your visibility on the app. 

Examples of Good Instagram Bios

Here are a few examples of well-written Instagram bios for brands, for inspiration writing your own creative bio: 


Everyone knows the catchphrase “America runs on Dunkin’.” Dunkin adjusted the tagline to “IG runs on Dunkin’” (plus a few emojis thrown in.) 

best instagram bio examples

Book of the Month

Book of the Month asks users to use their branded hashtag to submit user-generated content. 

instagram bio examples


Toms has a value-driven Instagram bio. It simply states “Wear TOMS. Wear Good.” If values are a big part of your brand, focus on them in your bio.

instagram profile bio

Different Types of Instagram Bios 

There are several different kinds of Instagram bios, from cute Instagram bios to cool Instagram bios:

Short Instagram Bio 

Just because you have 150 characters to use in your bio doesn’t mean you have to use them all! Sometimes a succinct bio that gets right to the point works, too. This works best for brands that are already popular.

Descriptive Instagram Bio

For a brand or an individual, you can use your bio to share information like your goals, interests, and accomplishments. You can even treat your bio as a little resume, especially if you use Instagram for professional purposes.

Use a Quote

Instagram bio quotes are another Insta bio idea. Many people like to use a simple quote as their bio. This works better for personal accounts than business accounts, however. Unless you have a famous quote from your founder or something similar, a quote is not usually best for a brand Instagram bio. 

Funny Instagram Bios

If it matches your brand voice, you can create a funny Instagram bio. This works best for personal pages or brands that are so well-known, they don’t need a real bio. 

instagram best bio

Get More Instagram Bio Ideas from SEO Design Chicago

If you need help crafting the perfect Instagram bio, come to SEO Design Chicago! Our social media content creation team can optimize your Instagram profile, write your best bio for Instagram, and even help you write Instagram captions. Contact us today to for Instagram marketing services!


  • What is an Instagram bio? 
  • How do I edit my Instagram bio?
  • What is included in an Instagram bio?
  • How long are Instagram bios? 
  • How do I add a link to my Instagram bio?

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