Properly Setting Up an Instagram Business Account

Instagram has certainly taken the world by storm with over a billion people actively using the site every day. Whether you are trying to build a clientele or promote your next product launch, properly setting up an Instagram business account can boost your business revenue to the next level. 

Did you know that your Instagram business account can be linked to a Facebook account as well? Many small business owners are not aware of this feature. Because of this, they are missing out on double exposure for their business. Before you learn how to create an Instagram business account with this article, please consider linking your Facebook page or creating a Facebook account so that it can be linked with your Instagram business account. This article will provide you with a step-by-step guide on how to properly set up an Instagram business account. 

instagram business

Instagram for Business

Have you ever considered using Instagram for your business? Well, it’s free and easy to build a user-friendly profile that can take your revenue to the next level. Many celebrities who are aiming to launch new products and services have taken to using Instagram business accounts. For example, Kylie Jenner has famously used Instagram as a very lucrative platform to generate business for her makeup launches. You can use Instagram for your business too if you take the time to learn how to properly create an Instagram account for your business.  

Creating an Instagram for your business is quite the game-changer for generating leads for your business. However, there is certainly a method to the madness. There are a lot of mistakes that should be avoided when you are preparing to create your business account. Furthermore, you may need to consult with other professionals to build the brand of your business before you try to promote it on a social media site. Let’s take a look at the steps you should take to create an Instagram business account. 

How to Create an Instagram Business Account

Starting your own Instagram business account is an easy process, especially if you’re familiar with a personal account. Follow these steps for a quick and easy setup. 

Download the App

The first step to creating an Instagram for your business is to download the app if you haven’t already. It is essential to download the app because Instagram is specifically formatted for the use of smartphones. Be sure to download the most recently updated version of the app so that you can avoid pesky software update prompts from your smartphone or tablet device. If you use multiple smartphones or any other small electronic devices, be sure to download the app on those as well. The app will certainly take up some of the storage space on your mobile device, so make sure you have enough storage space beforehand to avoid any future complications. 

instagram for business

Create an Account Using an Email Address

Once you have downloaded the app, it’s time to decide which email address you will want to use to create your business account. Some people find it easier to use their personal email because it will keep all of their information directed to a singular source. Personal emails are also pre-memorized and easy to reference if you forget your login information. 

However, you should ideally try to avoid using your personal email whenever possible. Instead, you should opt for using a business email to be associated with the business account of your Instagram. Furthermore, using a personal email address will typically automatically link your personal Facebook account with your Instagram business account. This type of link will create confusion for both yourself and the clientele that you are trying to generate. Thus, create a business email if you have not already done so.

Set a Username and Password

Once you have signed up with your email, the app will prompt you to create a username and a password. There are a few options that you can use for your login information. You can use your phone number, email, or a traditional username. For the sake of consistency, it is better to opt for a username that is directly corresponding with the name of your business. For instance, if you are creating a business account to sell organic face lotions, with the business name “Organic Creams,” then you will want your username to be pretty close to the business name.

If the username that you desire is already taken, then you may need to modify it with more letters or numbers to create a uniquely identifiable product name. For instance, Organic_Creams_Guru or Organic_Creams_USA. In doing so, you will be enabling your prospective clients to distinguish you from the several million other Instagram business accounts out there. 

After you have created a username, the app will then prompt you to create a password for your business account. If you already have a personal Instagram account, then it will be best to stray away from using the same password that you used for that account. Using a brand new password will help to keep your Instagram business account more secure from hackers. 

how to create an Instagram business account

Build Your Brand’s Profile

Although it might be tempting to make yourself the face of your brand, you should try to avoid presenting your clients with over-filtered selfies. Instead, try to opt for putting your logo as the picture so that your profile develops an overall polished look. Furthermore, your product logo will be something that your customers can easily recognize when they are searching for your business page. 

If you have not created a logo for your business yet, then you will find yourself having to use a picture of yourself in the meantime. As previously mentioned, selfies should be avoided, but group photos should be avoided as well. Remember this is YOUR business account. If you must include a photo, it should be a professional headshot. Ideally, it will be taken by a licensed photographer who is capable of capturing the essence of you as an entrepreneur. Whenever possible, you should try to have the products or services being showcased in the photo as well. For instance, if you’re a professional real estate agent, then have a nice photo of you at one of the properties that you closed a deal on recently. 

Once you have chosen a great photo, the app will prompt you with some other ways to build your profile. You can add information about your business in the bio description. Try to include the URL of your business’s website whenever possible. Remember, an Instagram business page is used to generate leads for your business. It is not meant to replace or act as your actual business website. You will also have the option to write a small blurb about your products or services in the bio. Instagram has a pretty limited character count, so you’ll want to keep your catchphrase or slogan short and to the point. 

Gain a Following

Instagram is famous for its ability to connect millions of people from around the globe. Gaining a following is a key component of this magic and will be a crucial stage in the development of your Instagram business account. To gain followers, you can link your professional Facebook profile with your new Instagram business account as previously mentioned. You can also follow other small businesses that are already popular and send them a direct message. In it, you can ask them if they are willing to give your page a shout-out to gain more attention. 

Another great way to build a following is to create catchy hashtags that are specifically associated with your business. We would suggest starting with creating a hashtag that includes the name of your business first. Especially if your business already has a very unique name. Hashtags are a fun yet effective method to get people to generate buzz about your products.  

instagram business account

Using Your Instagram Business Account

Now that you’ve set up your Instagram business account, it is important to maintain the buzz. You can do so by frequently updating your profile with the latest on your next product launches. Many novice-level IG business owners begin to lose their following when they do not continue to keep their profiles updated. It’s also essential to keep your IG business account current so customers think of you as legitimate.


  • How many people use Instagram each day?
  • Why should I use Instagram for my business?
  • How do I set up an Instagram business account?
  • How can I gain a following?
  • Should I use the same email and password as my personal account?

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