Sharing Reports in GA4

Your business is up and running, but something feels like it’s missing. You don’t know your users. If you want to get to know your business’s customers better, you should look into optimizing Google Analytics 4. This free platform is extremely beneficial in helping you understand how your users engage with your site.

What Is GA4?

GA4 stands for Google Analytics 4. Google Analytics is a free service you can use to track your analytics, or examination of statistics and data, behind the scenes of your site. Google Analytics 4 is the most updated version of Google Analytics, and its properties can do things that he previous version, Universal Analytics, could not provide.  

creating reports in ga4

How Does Google Analytics Work?

Google Analytics gathers data about your site’s visitors. This data includes information about the people that visit your site, along with telling you where your traffic is coming from. It does this through JavaScript, a language for computers that allows data about your users to be passed to Google servers. This language is universal, therefore it lets your computer communicate with other computers to ultimately get information on how people have interacted with your site online: how they found it, what their keywords are, and which parts of your site they viewed the longest. 

Doesn’t it sound enticing to learn about your viewer’s activity on your site? With this information, your options of improving are limitless. Knowing what goes on behind the scenes will help you show that you not only care about the success of your business, but you care about your audience and what is working for them. 

What Does Google Analytics Do?

What does this phenomenon of GA4 actually do, in a nutshell? Let’s break it down.

  • Shows you what is and isn’t working on your site
  • Gives you an idea of what strategies to use
  • Showcases your website’s performance
  • Divides your users into different demographics
  • Boosts your conversion rate

reports ga4

Benefits of GA4

GA4 has multiple benefits. Since it is the most updated version of Google Analytics, it has the highest number of beneficial features to offer. Some of the most beneficial parts of using GA4 include the focus on your user’s journey, engagement, and making sure you are tackling issues and ensuring privacy better than ever before. 

Engage With Users’ Journey

Using GA4 will allow you to focus not only on your journey but your user’s journey. When you focus on your user’s journey, you show that you care about them and what they’re getting out of your business, not just you and what you are getting out of your business. New features in GA4 make it especially easier to focus on your user’s journey, considering you can now track a user depending on how they view your site (whether it’s mobile or through a desktop). Knowing this information will allow you to be prepared to organize your site in accordance with your viewer’s needs. 

Understand Users’ Engagement

With GA4, you can even predict customer engagement. GA4 uses AI to do these predictions, focusing on current and past user engagement and putting possible future engagement into different categories. 

Measure Your Data 

While GA3 offered the option of measuring data, GA4 does it better. With GA4, you can track analytics on websites and applications, while before it was only websites. There are more measurements than you could ever imagine with the best version of Google Analytics. 

Tackle Issues

Tackling issues is a necessity that Google Analytics can measure. With GA4, you can be prepared for crises or declines in your business’s site usage by understanding trends and figuring out what is and isn’t working for consumers. For example, if you notice a sudden decline in viewers, track down what has changed in your site. This will help you figure out what the issue came from and allow you to resolve it from there. With GA4, you can be prepared for any obstacle that may come your way.

Ensure Privacy 

The idea of Google Analytics might seem daunting for a customer. After all, who wants all of their online activity to be tracked? Not to worry. Analytics is not meant to be a device used for spying on users. The point of Google Analytics is to get to know users as a whole, and allow this knowledge to adjust the way you run your business’s website. All of the data collected through GA4 is completely anonymous, with no name attached to a user. Google Analytics will simply show you behind the scenes that someone is using a specific keyword a certain amount of times. If your users are ever afraid that you are not giving them privacy, you can ensure them that they are getting the privacy they deserve. 

sharing reports in ga4

GA4 Email Reports

Google Analytics reports can be emailed to you or others, allowing you and your team to stay on top of your game. GA4 email reports can be set up in a schedule as well, so you don’t have to constantly be logging into your account to see reports.

How to Create a GA4 Report

Creating a report in GA4 starts with navigating to your view and opening “reports.” Once you’ve done this, you’ll click “customization, custom reports, new custom report” and enter a title. If you want to add a tab to your report, you can do that as well. 

Now that you know how to create a Google Analytics report, let’s get into customizing your report.  

Custom Reporting in Google Analytics 4

When working with GA4 reports, you’ll want to make it your own. Creating your own custom GA4 report only takes a few steps, and will help you and your colleagues understand your report more clearly and see it in a unique light that is true to you. It might seem a bit confusing to tackle all of these different ways to manage GA4 reports, but you’ll get the hang of it. 

First, you’ll want to select “explore.” This will lead you to options for creating an analysis. You’ll want the blank option.

The next step to custom reporting in Google Analytics 4 is to navigate the variable columns to help discover the characteristics you want for your report. These variable columns are divided into segments, dimensions, and metrics. Next, pick the type of report that you want. Do you want graphs? Head into the visualization section. Have trouble coming up with the right format? Select a template that has been built for you from the technique menu. Do you want columns? How about rows? Make sure to make your selections as organized as you can. This will help you to have a more professional report, one that your colleagues can understand. Next, add tabs to create more reports.

Lastly, share your report with your team.

How to Share a GA4 Report

Sharing a report in GA4 is quite simple. There are only a few steps you need to take to either share or export a report.  

Sharing a GA4 Report

  • First, click the icon in the top right of your GA4 report that looks like a sideways triangle with three circles
  • Second, click “share link”
  • Third, click “copy”

Once you have done these three simple steps, the link to your report is copied to your device’s clipboard and you now have the ability to share it with others.

reports in google analytics 4

Exporting a GA4 Report

  • First, click the icon in the top right of your GA4 report that looks like a sideways triangle with three circles
  • Second, click “download file”
  • Third, select either the “download PDF” option, or the “download CSV” option. Whichever option you prefer, either works.
  • Fourth, the report will be available in your “downloads” folder

Just because Google Analytics 4 is the most updated form of Google Analytics, doesn’t mean it has to be more complicated to optimize it. Google makes things easy, and there are plenty of tutorials online for beginners who are using this free platform. Whether you are sharing or exporting a Google Analytics 4 report, there are very few steps and each is easy to follow. Sharing your GA4 reports is an essential skill of communication for your business. 

How to Share a GA4 Report With Your Organization

Sharing your reports with colleagues in your organization is important. After all, when no one is viewing your report, it loses its meaning. Sharing Google Analytics reports with your organization isn’t difficult, either. It starts with simply granting access to your colleague’s Google account. There will be an administration section on your Google Analytics account, where you can choose a level of which to share access, similar to how you can share Google Docs for editing, suggesting, or viewing. But for Google Analytics, you can choose between “account” (sharing access to all of your data), “property” (sharing data from one website), or “view” (sharing one view on a website). Once you get used to sharing reports with your organization, your analytics and reporting skills will flourish. 


  • What is GA4?
  • What does GA4 stand for?
  • How do I share reports in GA4?
  • What are the benefits of GA4?
  • What is a GA4 report?

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