As snow piles up every winter, many residents and businesses are in need of a snow removal service. The challenge is that sometimes it can be difficult to find customers that are looking for a snow removal business. Luckily for you, there are several snow plow advertising tips and tricks to help prospects find your business.
Find Customers by Using Social Media
Social media can be a great way to get the word about your snow plowing business out there. It is recommended that you create a business account on every major social media platform where your target audience is active. Using platforms like Twitter, Facebook, Tiktok, and Instagram can be a great way of reaching new customers. You can share any promotions you are running through text, images, and videos on these platforms.
Look at trends on each website and see how you could make content that incorporates the trends while also showing off your business. For example, there is a trend on TikTok that shows the day in the life of people with different careers. A great snow plow advertising opportunity would be to make a day in the life video of your owner or an employee. Additionally, make sure to link to your business’s website in the bios of your social media so that any prospect can easily become a customer.
Warm Calling Previous Customers
When looking for new customers for your snow plowing business, you might want to consider using warm calling. Warm calling refers to calling previous customers and telling them about any promotions you are running or just reminding them that your business is open this winter.
This is time-consuming, but a personal phone call can mean a lot to a customer. It also reminds them that you are a small business that remembers them and cares about them. Most consumers are more likely to spend more money if they know their money is going towards a small business. Consumers like small businesses so much that 82% of consumers said they would rather shop at a small business than a corporation. Additionally, 8 out of every 10 are willing to spend more money at a small business. Warm calling will serve as a reminder to your customers that because you are a small business, their patronage means more to you than it would to a large corporation.
Send Out Mailers
When you are looking into different snow plow advertising tips, one thing you might consider is using mailers. Mailers can be a great way to get the word about your business out. A recent study found that direct mail generates purchases 5 times more than email. This is in large part due to the fact that the average consumer is more likely to look through their physical mail compared to their email.
Make sure your mailer looks as professional as possible. If you are stuck on ideas, think about some of the mailers you receive. What fonts are they using? Do they talk about promotions or just the business? Take note of all the details in the flyer and see what you like and do not like about it. Obviously, you do not want to copy their design but it can be useful to get some inspiration for design and content.
Claim Your Business Listing on Google
Another great snow plow advertising tip is to claim your Google business listing. This will ensure that when prospects in your area are looking for a company in the snow plowing industry, your business is shown in the search results.
If your business is already listed, you should verify that all of the contact information is correct. The last thing you want is a prospect to be interested in becoming a customer just for them to call the incorrect phone number. Beyond just your phone number, make sure the correct email, website, and physical location (if your business has an office) is correct. You want the prospect to be able to contact you as quickly as possible, but you also want your business to look professional. If your Google business listing has a different website linked it looks unprofessional. This is important because a prospect will not be likely to do business with a company they perceive as unprofessional.
Advertise in Your Local Paper
One of the best ways to implement snow plow advertising into your marketing plan is to take out an advertisement through your local paper. With the rise of online news websites, many local papers are struggling to find advertisers. Since many local papers are struggling, you can get advertisements for a really affordable price. Promoting your snow plowing business through a newspaper is one of the best “bang for your buck” advertising opportunities for a small snow plowing business.
Another big advantage to putting out an ad in a local paper is that your target audience will be the ones reading the paper. After all, only prospects who live in the area are going to read a local paper.
Create Yard Signs
Some of the best snow removal ads are actually yard signs. Create a yard sign with your logo and contact information, and put them in the yards of the houses you have removed snow from. Make sure you get the customer’s approval before you stick a sign in their yard.
One strategy many companies will use when using yard signs as a form of snow plow advertising is that they will offer incentives to customers. Some customers will not want you to put your yard sign in their yard after you have finished clearing the snow. A way to get around this is to offer a small incentive for putting yard signs in their yards. For example, you could offer a 10% discount for any customer that puts a yard sign in their yard after you have finished. This is a great way for prospects to see your snow removal ads.
Give Out Business Cards
Business cards are a great way to market any business, including a snow plowing business. Make sure to include all of your contact information on your card so prospects can find your business as easily as possible. Although this is not a traditional snow removal ad, it can still be a great form of snow plow advertising.
Business cards allow you to easily network with other professionals in the industry and more importantly prospects. Once it starts snowing, ask for approval from local businesses to leave your business card in their store. This is a really effective way to get different prospects. In addition to local businesses, leaving your business cards at community centers is a good option since it is a non for profit. Non-for-profits are more likely to let you leave your business cards there. This is in large part due to the fact that you would not be directly competing with a non for profit.
Utilize an Email Marketing Strategy
Another form of snow plow advertising is to use email marketing. First, create a digital flyer that includes your contact information and any promotions you are currently running. Sending out a flyer as opposed to an email with only text is more effective because it catches consumers’ attention easier.
The biggest advantage of email marketing is that it is very inexpensive and does not take a lot of time. Additionally, you can target various types of customers through segmentation. Segmentation allows you to only email prospects based on some of their specific demographics. These demographics include location, which is really important for a snow removal business. You do not want to waste time emailing a prospect that is in a different location because they will not be able to use your service.
Another advantage to using email marketing is that there is a high ROI or return on investment. Studies have found that for every $1 spent in email advertising, companies receive an average ROI of $32. Even if you do have a large marketing budget, you may want to consider using email marketing because it has such a high ROI.
- How can I use social media for my snow removal business?
- Why is Google My Business important for snow removal businesses?
- What is the lowest cost form of advertising?
- Where can I leave my snow removal business cards?
- What is the ROI for snow removal email advertising?